Christina Hogie
Mooresville,NC
Summary
Passionate cross-functional sales leader driven to bring products and brands to life for the consumer to embody healthier lifestyles
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sr. Sales & Operations Manager CPG
Whirlpool Corporation (WHP)
Charlotte, NC
09.2022 - Current
- Head of sales responsible for delivering over $380M in net sales across 3 unique brands in retail accounts including Amazon, Walmart, Target, Lowe’s, Home Depot, Menards, Costco, grocery & D2C.
- Over delivered profit plan by $8M & prior year sales by 21% in 2023 by cross functional collaboration, incremental flooring, joint business planning and creative go to market executions.
- Developed and implemented pricing promotions and sales strategies to enhance market presence of water filter appliance cleaners and detergents.
- Executed two consecutive annual vendor negotiations with Amazon, enhancing profitability through strategic data analysis and insights.
- Directed talent management initiatives for six direct reports, focusing on promotion, hiring, and onboarding to enhance team performance.
- Formulated long-range strategic plans for three distinct businesses to drive sustainable growth.
- Executed a strategic plan to introduce rebranded laundry detergent, enhancing retail presence across major retailers including Walmart.
- Advocated for clean water initiatives and promoted healthier living practices.
Sr. Sales Manager, Lowe’s Refrigeration
Whirlpool Corporation
Charlotte, NC
10.2020 - 08.2022
- Own the second largest product category for Whirlpool’s largest trade customer including sales strategy, P&L, marketing, demand planning, pricing, promotion, floor display and mix contributing to over $1B in retail sales
- Incrementally launched 3400 floor spots to broaden Lowe’s brand portfolio and create a suite strategy for all brands value to mass premium
- Created a 5-year strategic roadmap to grow the contract business collaborating with Lowe’s. Grew the contract business by 30% in 2022 by delivering on consumer needs, improving experiences & driving loyalty
- Leveraged consumer insights data to influence price sign design in all categories to enable a better shopping experience
- Designed an exclusive Whirlpool chest freezer and secured the flooring despite COVID supply challenges
Sr. Product Marketing Manager, Cooking
Whirlpool Corporation
01.2019 - 10.2020
- Developed cohesive go-to-market strategies for new product launches (132 skus & $200M in revenue) through focused and collaborative leadership of cross functional business teams while challenging teammates to deliver positive differentiated results
- Managed and developed two direct reports inclusive of a promotion and hiring and onboarding
- Presented monthly project updates to senior leadership increasing communication
Category Merchandising Manager, Built In Cooking
Whirlpool Corporation
01.2017 - 12.2018
- Manage the built in cooking business that delivers 7% of volume, 14% of revenue and 27% of EOP for Whirlpool
- Successfully transitioned 48% of wall ovens and 42% of the cooktop lineup without running out of product
- Develop and execute the promotional strategy for built in cooking increasing revenue by 7% YoY in 2017
- Influence the design and features of new product and create the plan to sell to win in the marketplace
- Developed connected strategy and direction on how to power appliances on the sales floor to increase sales
Strategy & Operations Manager, Sales Execution
Whirlpool Corporation
10.2014 - 12.2016
- Executed an RFP and on-boarded a new 3rd party labor company within Sales Execution. Reduced overall spending by over $1M in 2016
- Indirectly manage 200 field reps across the country by setting direction and communicating monthly initiatives for the company utilizing ADKAR change management
- Cross-functionally collaborate with brands, channels, merchandising, engineering and MarketSource to drive best in class execution
Sales Manager
Gladiator
05.2012 - 10.2014
- Managed Gladiator for Lowes and grew the business each quarter from the previous quarter by 30%
- Drove consistent brand presence in 1,715 stores by coordinating and logistically executing a bay reset at Lowes
- Experimented a cross merchandising opportunity in Q4 at Lowes with a mini Gladiator display in the seasonal section of the store to increase accessory sales and grow brand presence
- Responsible for sales, marketing, merchandising, and pricing for 6 different distribution channels for Gladiator brand
Sales Development Representative
Pittsburgh, PA
10.2010 - 04.2012
Real Whirled 38
Saint Joseph, MI
06.2010 - 09.2010
Demand Planner
Saint Joseph, MI
06.2008 - 05.2010
Ferguson Intern
Philadelphia, PA
06.2007 - 08.2007
Education
MBA - Integrated Business
Michigan State University
East Lansing, MI01-2017
BS - Supply Chain Management
Penn State University
University Park, PA01-2008
Skills
- Passionate Sales Leader
- Self Driven
- Agile Learner
- Cross-functional teamwork
- Effective collaboration
- Project Management
- Testing planning and execution
- Problem-solving
Certification
- Dare to Lead Certified
- Proci Change Management Certification
- Continuous Improvement
Timeline
Sr. Sales & Operations Manager CPG
Whirlpool Corporation (WHP)
09.2022 - Current
Sr. Sales Manager, Lowe’s Refrigeration
Whirlpool Corporation
10.2020 - 08.2022
Sr. Product Marketing Manager, Cooking
Whirlpool Corporation
01.2019 - 10.2020
Category Merchandising Manager, Built In Cooking
Whirlpool Corporation
01.2017 - 12.2018
Strategy & Operations Manager, Sales Execution
Whirlpool Corporation
10.2014 - 12.2016
Sales Manager
Gladiator
05.2012 - 10.2014
Sales Development Representative
10.2010 - 04.2012
Real Whirled 38
06.2010 - 09.2010
Demand Planner
06.2008 - 05.2010
Ferguson Intern
06.2007 - 08.2007
BS - Supply Chain Management
Penn State University
MBA - Integrated Business
Michigan State University
AWARDS
Living the Whirlpool Values W-Award ERG, 2026
Value Creation W-Award CPG, 2023
Whirlpool Women’s Network Policy Pillar Lead 2019-2026.
Implemented Fertility Benefits Jan 2022, 50+ babies born!
Winners Circle Nominee Sales Development Representative of the Year 2011
INSIGHTS DISCOVERY
Yellow, Red, Green, Blue
FAVORITE QUOTES
- “All of our dreams can come true if we have the courage to pursue them” - Walt Disney
- “If you want to go fast, go alone. If you want to go far, go together” - Ancient Proverb
- “Choose courage over comfort” - Brene Brown