Christina M. Barber
Apex
Summary
Knowledgeable Sales Manager with background in driving sales growth and expanding market territories. Proven track record of building strong client relationships and identifying new business opportunities. Demonstrated expertise in strategic planning and negotiation to meet and exceed sales targets.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Territory Sales Manager
VieMed
North Central US
02.2024 - Current
- Lead, coach, and motivate a high-performing sales team to exceed revenue, growth, and market-share targets
- Implement and enforce sales policies, pricing strategies, and compliance standards within a regulated healthcare environment
- Prepare and present sales reports, performance reviews, and strategic recommendations to senior leadership
- Develop and execute strategic territory sales plans to drive revenue growth and market penetration
- Monitor competitor activity within the territory and adjust sales strategies to maintain a competitive edge
- Established and maintained a $4.9M region, increasing gross margin by 19%
National Sales Trainer
VieMed
National
07.2022 - 02.2024
- Designed and delivered national sales training programs for complex respiratory therapies in the home care setting.
- Standardized onboarding and development pathways to improve new hire ramp-up, product knowledge, and clinical confidence.
- Facilitated live and virtual training sessions and field coaching to strengthen sales execution across multiple territories.
- Partnered cross-functionally with senior leadership to identify performance gaps and align training initiatives with national business objectives.
- Delivered one-on-one mentorship and ongoing coaching to enhance representative effectiveness, customer engagement, and territory growth.
- Leveraged Salesforce CRM insights and sales performance data to tailor training strategies and improve pipeline execution.
- Ensured compliance with healthcare regulations, company policies, and clinical education standards through continuous training support.
Patient Care Coordinator
VieMed
Southeast Michigan & Northern Ohio
10.2019 - 07.2022
- Launched the Michigan and Northeast Ohio territory, growing it into the 8th highest-producing region, generating $1.2M annually within 2.5 years.
- Ranked #1 nationally for high-frequency chest wall oscillation vest sales performance over multiple years.
- Coordinated patient onboarding, follow-up care, and appointment scheduling to ensure continuity of treatment and improved clinical outcomes.
- Educated patients and caregivers on respiratory therapy equipment use, home care protocols, and treatment adherence.
- Served as a primary liaison between patients, physicians, referral sources, and insurance providers to streamline authorizations and care delivery.
- Improved intake workflows and documentation processes, reducing delays and enhancing the overall patient experience.
- Trained new staff on patient coordination procedures, compliance standards, and best practices for care support.
- Maintained strict adherence to HIPAA guidelines and healthcare regulatory requirements while managing sensitive patient information.
- Built strong relationships with providers and referral partners to expand territory growth and increase patient access to services.
Education
Bachelor of Science - Health Services Administration
Baker College of Auburn Hills
Auburn Hills06.2017
Associate of Applied Science degree - Respiratory Care
Baker College of Auburn Hills
Auburn Hills06.2016
Associate Degree - Business Administration with concentration in accounting
Oakland Community College of Auburn Hills
Auburn Hills05.2008
Skills
Territory expansion
Sales closing
Goal setting
Upselling and cross selling
Staff training and development
Business growth and retention
Sales presentations
Sales leadership
Certification
- Registered Respiratory Therapist (RRT), Registry #157384
- Licensed Respiratory Therapist (LRT), States of Michigan Lic# 4401006923
- Licensed Respiratory Therapist (LRT), States of Michigan Lic# A-14971
Timeline
Territory Sales Manager
VieMed
02.2024 - Current
National Sales Trainer
VieMed
07.2022 - 02.2024
Patient Care Coordinator
VieMed
10.2019 - 07.2022
Associate of Applied Science degree - Respiratory Care
Baker College of Auburn Hills
Associate Degree - Business Administration with concentration in accounting
Oakland Community College of Auburn Hills
Bachelor of Science - Health Services Administration
Baker College of Auburn Hills