CHRISTOPHER BALLARD
Eustis
Summary
High-performing Automotive Sales Manager with 33 years of background meeting or exceeding customer acquisition and revenue growth targets by maximizing sales team potential through aggressive recruiting, objectives setting, coaching and performance monitoring strategies. Leverages new and used inventory control skills, excellent training and internet sales process success and deploys current technologies to achieve sales goals. Consistently engages with customers to build base of referrals and repeat business and creates annual forecasts and budgets through solid understanding of dealership operations, including all aspects of sales and finance.
Overview
14
14
years of professional experience
Work History
Automotive Sales Manager
Sam Boswell GMC Buick
2022.12 - Current
- Fostered a positive work environment by promoting teamwork, open communication, and ongoing professional development opportunities for staff members.
- Maintained high standards of professionalism by enforcing ethical business practices among all staff members involved in sales transactions.
- Assisted upper management in establishing annual budgets, setting realistic sales targets, and monitoring progress toward financial objectives.
- Spearheaded community outreach initiatives to increase brand visibility and foster strong ties with local organizations.
- Implemented employee training programs focused on product knowledge, negotiation tactics, and closing techniques to enhance overall sales team effectiveness.
- Ordered and maintained suitable inventory of new and pre-owned vehicles to achieve volume and gross profit objectives.
- Leveraged eLeads, CDK, DealerTrack, CUDL, AutoTrader, TrueCar, vAuto, KBB and other resources to drive new and used car sales.
Automotive Sales Manager
Plaza Cadillac /Plaza Lincoln
2019.09 - 2022.01
- Provided guidance on trade-in evaluations, ensuring accurate appraisals that benefited both customers and the dealership''s bottom line.
- Ordered and maintained suitable inventory of new and pre-owned vehicles to achieve volume and gross profit objectives.
- Enhanced customer satisfaction levels by providing exceptional service and addressing concerns promptly.
- Promoted new and used vehicle sales to exceed dealership volume, gross profit and customer expectations.
Used Car Sales Manager
Lake Nissan
2010.10 - 2019.09
- Managed used vehicle wholesales and auction acquisitions and monitored and adjusted inventory to optimize customer options.
- Managed inventory effectively for optimal turnover rate and profitability.
- Mentored new sales staff, providing comprehensive training on company processes and best practices for successful selling.
- Oversaw repair and maintenance services for pre-owned vehicles, ensuring all cars met quality standards before being offered for sale.
Education
High School Diploma -
St. Charles Community College
St. Charles, Mo05.1990
Skills
- Sales Operations
- Sales Training
- Sales Forecasts
- Pricing Strategy
- Sales Presentations
- Product Knowledge
Timeline
Automotive Sales Manager
Sam Boswell GMC Buick
2022.12 - Current
Automotive Sales Manager
Plaza Cadillac /Plaza Lincoln
2019.09 - 2022.01
Used Car Sales Manager
Lake Nissan
2010.10 - 2019.09
High School Diploma -
St. Charles Community College
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