CHRISTOPHER BELL II
Columbus,OH
Summary
Results-driven B2B Sales Professional experienced in managing multi-account territories within wholesale distribution. Skilled in overseeing the full sales cycle, supporting complex customer operations, and driving repeat business through value-based solutions. Proven ability to build relationships, cultivate partnerships, and expand product offerings, while collaborating effectively with operations, inventory, credit, and logistics teams.
Overview
4
4
years of professional experience
Work History
Landscape Sales Representative
MSI Surfaces
Columbus, Ohio
01.2024 - Current
- Own a multi-region B2B territory across approximately half the state, managing and growing wholesale accounts across contractor, builder, dealer, and design segments
- Drive full-cycle sales including prospecting, presentations, pricing strategy, negotiation, purchase order execution, and post-sale account management
- Develop project-specific pricing and proposals aligned to customer budgets, scope, and delivery timelines
- Manage high volumes of purchase orders while protecting margin and ensuring accuracy from order entry through fulfillment
- Lead value-engineering discussions to optimize material selections and secure wins on competitive bids
- Coordinate directly with internal operations, inventory, and logistics teams to ensure product availability and on-time delivery
- Train customer purchasing and project teams on product lines, pricing structures, and ordering systems to improve efficiency and repeat business
- Traveled extensively throughout territory to strengthen relationships, onboard new accounts, and support active job sites.
- Increased average invoice value from $784 in 2024 to $1,429 in 2025 by strengthening customer relationships and diversifying the MSI product mix across existing and new accounts.
- Identified and accessed new markets, expanding customer base and enhancing sales opportunities.
- Oversaw daily tasks independently in a self-directed work environment.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Delivered 130% year-over-year sales growth across a multi-rep Ohio territory from 2024 to 2025 by expanding key accounts and driving new business.
Customer Service Representative
MSI Surfaces
12.2021 - 12.2023
- Developed strong customer relationships through responsive, solutions-focused service
- Partnered with customers and credit teams to manage balances and minimize past-due accounts
- Quoted pricing, processed credit terms, and entered sales orders to support accurate, timely transactions
- Supported a high-volume wholesale customer base while contributing to a top-10 national accounts receivable performance ranking
- Coordinated trucking and delivery schedules to meet strict customer project timelines
- Worked closely with outside sales reps to maintain account data, transaction history, and ongoing sales initiatives
- Monitored inventory levels and resolved shortages to ensure timely service delivery
Skills
- B2B sales
- Customer relationship management
- Business development
- Market analysis
- Complex Problem-solving
- Team collaboration
- Relationship building
Timeline
Landscape Sales Representative
MSI Surfaces
01.2024 - Current
Customer Service Representative
MSI Surfaces
12.2021 - 12.2023