Christy Holman
Yorba Linda,CA
Summary
Strategic and relationship driven healthcare, business development leader with progressive experience, driving physician, outreach, referral growth and market expansion across hospital systems. Currently serving in an Interim Director of Business Development role overseeing growth strategy across four hospitals and leading a team of seven physician relations liaisons for MemorialCare. Recognized for building high value physician partnerships, improving service line visabliity, leading cross-functional initiatives, and aligning outreach strategies with organizational growth objectives.
Overview
14
14
years of professional experience
Work History
Interim Director of Business Development
MemorialCare
Fountain Valley, CA
04.2026 - Current
- Provide executive leadership for business development strategy and physician outreach initiatives across a four-hospital healthcare system.
- Oversee and mentor a regional team of seven physician liaison's focused on referral growth, physician engagement, strategic partnerships, and service line expansion.
- Collaborate with hospital CEO's, physicians, operational leaders, and executive stakeholders to align growth initiatives with organizational priorities.
- Lead system-wide outreach strategies supporting key service line including cardiology, oncology, orthopedics, OB women's health and surgical services.
- Facilitate cross-functional collaboration between marketing, operations, physician leadership, and administration to improve growth opportunities and patient access.
- Successfully maintain continuity, team engagement, and strategic execution during leadership transition within the business development department.
Business Development Manager
Saddleback Medical Center
Laguna Hills, CA
04.2019 - 04.2026
- Developed and maintained strong relationships with referring physicians to enhance collaboration.
- Implemented strategic initiatives to improve physician satisfaction and engagement.
- Analyzed feedback from providers to identify areas for service improvement.
- Managed data reporting systems to track referral patterns and trends effectively.
- Facilitated regular meetings with healthcare providers to discuss performance metrics and outcomes.
- Facilitated physician onboarding process by coordinating orientation sessions, training programs, and credentialing applications.
- Analyzed data to identify trends and areas for improvement, leading to more effective relationship-building strategies.
- Served as the primary liaison between physicians and hospital administration, ensuring clear communication of goals and expectations.
- Increased referral volume by identifying potential growth opportunities and strategically targeting underperforming areas.
- Collaborated with marketing teams to create tailored materials for targeted physician outreach,
Physician Relations Manager
Placenta Linda Hospital
Placentia, CA
03.2018 - 04.2019
- Led cross-functional teams to streamline communication between service line directors.
- Implemented feedback loops with participating physicians, enhancing service offerings based on their needs and preferences.
- Strengthened relationships with key physicians through regular communication and collaboration on initiatives.
- Developed strategic partnerships with key stakeholders in the local healthcare community to expand referral networks.
- Organized educational events and workshops for physicians, fostering a collaborative healthcare community.
- Implemented strategic initiatives to improve physician engagement and satisfaction levels.
- Developed and maintained strong relationships with healthcare providers to enhance referral networks.
Sales Representative Manager
Bioventus Global
Orange, CA
02.2012 - 02.2017
- Managed Inland Empire/Orange County territory for marketing and sales of Supartz Injections and Exogen Bone Stimulator.
- Established and maintained positive relationships in the medical community, orthopedic offices and hospitals.
- Quota Achiever & successful product launch Gelsyn-3 2016 100%
- Quota Achiever 2015 Exogenous 100% Supartz 115%
- Quota Buster 2014 Exogen 115% Subparts 105%
- Analyzed market trends to identify new business opportunities and adjust sales strategies accordingly.
- Collaborated with marketing teams to design promotional campaigns that increased brand visibility.
Education
Bachelor of Science - Healthcare Services
University of Phoenix
Tempe, AZ06-2006
Certificate - Certified Medical Assistant
Summit Career College
Colton, CA01-2000
CORE COMPETENCIES
- Healthcare Business Development
- Physician Relations & Outreach
- Strategic/Service Line Growth Initiatives & Planning
- Multi-Hospital Operations
- Referral Network Development
- Market Expansion Strategies
- Leadership & Team Bonding Development
- Cross Functional Collaboration
Timeline
Interim Director of Business Development
MemorialCare
04.2026 - Current
Business Development Manager
Saddleback Medical Center
04.2019 - 04.2026
Physician Relations Manager
Placenta Linda Hospital
03.2018 - 04.2019
Sales Representative Manager
Bioventus Global
02.2012 - 02.2017
Bachelor of Science - Healthcare Services
University of Phoenix
Certificate - Certified Medical Assistant
Summit Career College