Goal and results-driven Marketing Professional with passion for devising innovative and successful campaigns with creative mindset and talent. Self motivated team player highly effective at applying diverse skills to all areas of marketing.
Hi, I’m
Ciara Sanchez
Marketing Professional
San Antonio,TX
Summary
Overview
10
years of professional experience
Work History
Anew You Medical Aesthetics and Total WellnessSan Antonio, TX
Marketing Specialist
01.2023 - Current
Job overview
- Organized development and implementation of diverse marketing videos, social media posts and blogs.
- Implemented initiatives to increase brand awareness and engagement with target audience.
- Utilized full range of marketing tactics and tools to drive lead conversion and quality across multiple channels.
- Monitored competitive products and marketing activities to keep in line with consumer trends.
- Created and provided marketing material to meet business needs.
- Created compelling ad creatives, including ad copy, visuals, and multimedia content, following industry best practices and A/B testing to enhance ad engagement and click-through rates.
Tribu Creative San Antonio, TX
Content Marketer
07.2022 - 11.2022
Job overview
- Managed social media platforms and utilized metrics to increase engagement and campaign performance.
- Engaged with social media followers and promoted products and events through giveaways and promotional sales.
- Implemented initiatives to increase brand awareness and engagement with target audience.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Created and coordinated blog content and email marketing, supporting larger marketing strategy.
- Conducted research and analyzed trends to identify new marketing opportunities and audiences.
Clarity Child Guidance CenterSan Antonio, TX
Marketing & Development Coordinator
09.2019 - 07.2022
Job overview
- Create and manage internal communication and staff engagement on announcements, news, and events by email, text, and marketing materials.
- Successfully lead fundraising campaigns such as Big Give 2021 campaign, as well as employee giving and surpassing fundraising goal of $50K with 24% increase of staff participation from 2020.
- Collaborate to create, design, and publish innovative outreach material such as coloring books.
- Create and lead awareness/fundraising campaigns with strategy, obtain community partnerships, and cultivate engagement/donors.
- Create social media campaigns including strategy, content, and platform management. Raised engagement with new podcast and Instagram tool.
Animal Care San AntonioSan Antonio, TX
Social Media Coordinator
10.2018 - 09.2019
Job overview
- Content creation for blog posts and social media platform management while launching weekly post series.
- Traditional targeted marketing to provide metrics as well as lead in resource expos and community events.
- On-demand animal caretaker.
- Effectively communicated to constructive feedback and reviews by clients.
Clarity Child Guidance CenterSan Antonio, TX
Medical Billing & Collections Specialist
06.2013 - 09.2019
Job overview
- Perform root cause analysis to optimize revenue collection.
- Determine and communicate hospital-wide best practices to minimize billing delays and maintain 95% "clean" claims.
- Educate designated teams for correction of medical claim edits.
- Provided respectful assistance to all parties, including patients, staff members and insurance company representatives.
New ApprenticeshipSan Antonio, TX
Digital Marketing Apprentice
03.2018 - 10.2018
Job overview
- Training with industry experts to refine and build digital marketing skills.
- Working with executive coaches to boost management and soft skills.
- Collaborating with other digital marketers for accountability and delivery of excellent work.
Education
Texas A&M University - Corpus ChristiCorpus Christi, TX
BBA from General Business
12.2010
University Overview
Skills
- Strong written and verbal communication
- Email marketing, webpage and social media management
- Establish and maintain vendor relationship
- Knowledge of: Canva, Bloomerang, Constant Contact, MobileCause, Hootsuite, Wordpress, Captivate, Facebook Ads, LinkedIn Ads
Timeline
Marketing Specialist
Anew You Medical Aesthetics and Total Wellness
01.2023 - Current
Content Marketer
Tribu Creative
07.2022 - 11.2022
Marketing & Development Coordinator
Clarity Child Guidance Center
09.2019 - 07.2022
Social Media Coordinator
Animal Care San Antonio
10.2018 - 09.2019
Digital Marketing Apprentice
New Apprenticeship
03.2018 - 10.2018
Medical Billing & Collections Specialist
Clarity Child Guidance Center
06.2013 - 09.2019
Texas A&M University - Corpus Christi
BBA from General Business
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