CINDY FRANCO
Charlotte,NC
Summary
Dynamic and results-driven Sales and Operations Manager with a proven track record of motivating and inspiring teams to achieve exceptional performance. Expertise in executing innovative sales strategies that drive customer acquisition and foster long-term relationships. Committed to mentoring individuals and groups, leveraging performance assessments to implement targeted improvements and set ambitious goals. Adept at establishing and nurturing lucrative partnerships, dedicated to driving success for the organization.
Overview
35
35
years of professional experience
Work History
Multi-Unit Sales & Operations Manager
Orangetheory Fitness
Charlotte, NC
06.2025 - Current
- Drove membership growth and studio performance across multiple locations, leading the #1 ranked studio out of 1,300+ nationwide (2026 YTD) while delivering a net membership gain of +128 members through strategic sales execution.
- Led membership lifecycle and retention strategy, achieving a 91% 120-day retention rate and reducing attrition to 4.2%, significantly exceeding industry benchmarks and supporting long-term revenue stability.
- Recruited, hired, and developed Sales Managers into top performers in the region through structured onboarding, coaching, and performance management, strengthening overall sales execution and team consistency.
- Managed and coached multi-unit sales teams using KPI tracking and accountability systems to consistently exceed membership sales targets and improve conversion rates.
- Oversaw daily operations across multiple studios, optimizing staffing, scheduling, and member experience to sustain top national ranking and maximize profitability.
- Leveraged data-driven insights to analyze sales, retention, and attrition trends, executing targeted initiatives that improved member engagement and long-term studio performance.
Sales Manager
Orangetheory Fitness Ballantyne
Charlotte, NC
05.2024 - 06.2025
- Achieved #2 ranking for Year-to-Date (YTD) Sales within just 6 months of joining the company, surpassing sales targets and contributing to overall studio growth and success
- Ranked #1 Sales Manager for New Membership Sales in October, surpassing targets and driving significant membership growth
- Ranked Top 10 Sales Manager out of 64 studios for six consecutive months (May – October), consistently exceeding sales targets and driving studio performance
- Ranked #1 Sales Manager for total New Membership Sales in the first 3 months, exceeding targets and driving rapid membership growth
- Increased member count to over 595, surpassing pre-COVID levels and driving membership growth and retention
- Actively sell memberships to potential clients, conducting tours, presentations, and follow-ups
- Develop and execute sales strategies to drive new member acquisition and improve retention rates
Independent Consultant
Isagenix
Charlotte, NC
06.2014 - 01.2024
- 5 Star Golden Circle, Crystal Executive
- Multiple 6 figure earner, Top 5% income earner in the company, Global Top Achievers Award, Shining Star Award, Multiple Incentive Trip Earner
- Accomplished consistent double and triple year-over-year sales growth
- Personal organization in excess of 17,000 Associates worldwide
- Recruited, trained, developed and motivated Associates to achieve personal sales, income goals and rank advancements as well as overall team goals
- Implemented training programs to enhance sales team performance and product knowledge
- Promoted Isagenix products to potential customers
- Conducted product demonstrations, hosted parties and events, and utilized social media marketing strategies to attract and acquire new customers
- Successfully coached thousands of people to achieve their weight loss, health and fitness goals
Division Sales Leader
Creative Memories
Charlotte, NC
09.2011 - 04.2014
- Developed training and strategies while coaching 18 leader organizations in an 11 state territory, to maximize potential sales and recruiting opportunities that resulted in 103% sales growth
- Managed Division through field presence, group conference calls, and one-on-one business planning with the objective of delivering training designed to motivate, inspire and educate leaders and their teams to achieve personal, team and corporate recruiting and sales goals
- Initiated monthly Division updates to VP of Sales and President including monthly Division sales projections and specific leader updates
- Implemented Ready, Set, Go Training as a springboard to get new consultants off to a successful start
Regional Sales Director
Tupperware
Charlotte, NC
01.2010 - 09.2011
- Achieved 253% sales increase within a segmented region reversing a negative trend
- Achieved 110% recruiting growth by implementing new business building strategies
- Developed and implemented effective sales strategies and plans in alignment with company goals and objectives including setting sales targets, forecasting sales volumes, and establishing action plans to achieve desired results
- Trained, supported and motivated a team of 49 leader organizations across 26 states
- Coached leaders to achieve sales targets as well as personal/team growth
- Fostered a positive and respected work environment that encouraged teamwork and collaboration
- Regularly tracked and analyzed sales performance metrics for region and individual team members and reported to VP of Sales
- Identified areas of improvement, addressed any performance issues, and implemented strategies to maximize sales productivity
VP Sales North America
Discovery Toys
Charlotte, NC
06.2008 - 12.2009
- Delivered a 124% increase in sales, exceeding targets and driving revenue growth
- Increased incentive trip earners by 130%
- Delivered a remarkable 500% increase in President's Club achievers and a 700% increase in Double President's Club achievers
- Designed and implemented a Success Start Rewards Program that increased sales of new Consultants by 134% in their first 3 months of business
- Managed a team of sales representatives to drive product sales and meet quarterly and annual sales targets
- Developed effective sales training, recruiting training and incentive programs to drive sales performance and product knowledge
- Responsible for all sales related activities including recruiting, retention, rank promotions, training, corporate events, sales promotions and incentives
Owner
Mainstream Boutique
Charlotte, NC
11.2005 - 06.2008
- Operated a franchise selling women's clothing and accessories through direct sales and home shopping parties
- Average home party sales of $1,900
- Highest party sales $4,200
- Responsible for all aspects of owning a business including sales, marketing, customer service, merchandising, forecasting, budgeting, purchasing, inventory control, recruiting and training the sales team
- Created and styled personalized outfits for women, blending trends and individual preferences to elevate their style and confidence
Regional Sales Manager
Discovery Toys
Charlotte, NC
03.2001 - 10.2005
- Boosted regional sales by 134% and increased recruitment efforts by 157%
- Managed Region through field events, group conference calls, and one-on-one business planning with the objective of delivering training designed to motivate, inspire and educate leaders and their teams to achieve personal, team and corporate recruiting and sales goals
- Analyzed sales data to track performance metrics, identified areas for improvement and provided feedback to the VP of Sales
Independent Consultant
Discovery Toys
Tampa, FL
02.1998 - 03.2001
- Woman of the Year Award, President's Club Achiever, Success Club Achiever, Multiple Incentive Trip Achiever, Top Recruiter
- Conducted home parties with the goal of booking 2-3 parties and signing 1 new recruit
- Held monthly team meetings designed to train, motivate, inspire and recognize performance
- Led weekly team conference calls to train and motivate team leaders
- Facilitated weekly individual calls with leaders focusing on results from the prior week and goals for the current week all while focusing on personal and team sales, recruiting and income goals
Regional Sales Manager
GE Capital
Tampa, FL
05.1991 - 06.1997
- Delivered outstanding sales growth, increasing my region's revenue from 19 million to 40 million, a remarkable 111% increase
- Managed a 4 state territory that included 56 equipment dealers
- Created and provided 3rd party financing solutions for businesses
- Developed, presented and implemented training programs to educate dealer sales reps on offering financing solutions to close sales
Education
BA - Business & Marketing
COE COLLEGE
Cedar Rapids, IASkills
- Problem-solving
- Strong communication
- Motivate and inspire
- Relationship building
- Conflict and management resolution
- Ambitious and driven
- Goals and performance
- Negotiation
- Empathy
- Confidence
- Visionary leadership
- Positive and upbeat
- Persuasive negotiation
- Sales presentations
- Collaboration/teamwork
Timeline
Multi-Unit Sales & Operations Manager
Orangetheory Fitness
06.2025 - Current
Sales Manager
Orangetheory Fitness Ballantyne
05.2024 - 06.2025
Independent Consultant
Isagenix
06.2014 - 01.2024
Division Sales Leader
Creative Memories
09.2011 - 04.2014
Regional Sales Director
Tupperware
01.2010 - 09.2011
VP Sales North America
Discovery Toys
06.2008 - 12.2009
Owner
Mainstream Boutique
11.2005 - 06.2008
Regional Sales Manager
Discovery Toys
03.2001 - 10.2005
Independent Consultant
Discovery Toys
02.1998 - 03.2001
Regional Sales Manager
GE Capital
05.1991 - 06.1997
BA - Business & Marketing
COE COLLEGE