Claudia Certuche
UNION
Summary
Results-driven key account manager with 20 years of experience in cultivating positive client relationships through comprehensive analysis of customer needs and reliable product delivery. Well-versed in sales and customer service strategies, facilitating engagement with stakeholders at all levels. Demonstrated success in enhancing customer satisfaction and loyalty.market trends and best practices.
Overview
18
18
years of professional experience
Work History
Territory Manager
US Foods
Perth Amboy
04.2024 - Current
- Developed and implemented strategies to increase sales in assigned territory.
- Managed territory growth through strategic customer engagement and relationship building.
- Developed territory sales plans aimed at achieving revenue targets and enhancing market penetration.
- Analyzed market trends to identify opportunities for business expansion and improvement.
- Built relationships with key customers, vendors, and distributors to strengthen market presence and support sales initiatives.
- Led sales presentations to showcase product offerings and address client needs.
- Collaborated with cross-functional teams to execute marketing initiatives effectively.
Key Account Manager
QB North America
Union
08.2022 - 04.2024
- Tri-State Key Account Manager ON and OFF Premise for The Dead Rabbit Irish Whiskey, The Dublin Liberties Whiskies Portfolio, Greenall's London Dry Gin, Thomas Dakin London Dry Gin, Ophir Orient Spice and O'Mara's Irish Cream and Greenall's Ready to Drink Gin and Soda.
- Secured long-term relationships with key accounts to drive repeat business.
- Managed key client relationships to improve customer satisfaction and retention.
- Coached store managers to develop sales strategies that increased customer loyalty.
- Provide sales support for distributor teams in new and existing accounts.
- Organized client visits, presentations, product demonstrations, and trade shows.
- Prepared weekly reports on sales activity, successes, and areas needing improvement.
- Penetrated new markets by investigating competitor products, services and trends.
Area Manager
Sazerac Company
New Jersey
03.2016 - 07.2022
- Area Manager New York and New Jersey State ON and OFF Premise for Van Gogh Vodka, Tromba Tequila, IBHL Portfolio, Chivas Brothers Portfolio, May Portfolio, Castarede Armagnac, Soho Lychee Liquor, Paul John Indian Whiskies, Rossi D'Assi portfolio, Dictador Rum, Becherovka, JP Wisers, Sobieski Vodka, Marie Brizard, Mizu Soju, Ming River, Journeyman Distilleries, Novo Fogo and Misunderstood American Whisky.
- Shared product knowledge with customers while making personal recommendations by creating Craft Cocktails menus.
- Monitored customer preferences to determine focus of sales efforts. Grew number of customers by 45% in 12 Months.
- Led sales calls to establish sales and customer retention goals.
- Implemented training initiatives to improve staff skills at ON/OFF premise locations in New York and New Jersey.
- Monitored multiple databases such as KARMA, iDIG and SGWS Diver, Empire Diver, Fedway Diver and Allied Sales Force to ensure product depletions and available inventory.
- Executed merchandising strategies by designing eye-catching window and floor displays that enhanced product visibility.
Market Manager
Davos Brands
New York City
05.2014 - 04.2015
- New York Metro Market Manager for Aviation Gin The Real Mccoy Rum, ZYR Vodka, and TY KU Sake and Asian Spirits.
- Execute demos with successful bottle sales at Liquor stores in all five New York city Boroughs.
- Coordinated staff training sessions across multiple on- and off-premise accounts to enhance product knowledge and customer engagement.
- Coordinated appointments with distributors' representatives, chain stores, general managers, and wholesale stores.
- Developed quarterly programs and presentations for Empire Merchants to effectively communicate brand strategies to distributors.
- Generate weekly, monthly and annual sales reports.
- Successfully worked in other markets across the nation north East during brand blitzes.
- Designed and crafted cocktails featuring Latino flavors for customers at bar.
New York Market Manager
TY KU Sake and Spirits
New York City
09.2010 - 05.2014
- Researched and secured 501 new on and off-premise accounts for TY KU Sake and Spirits in 28 months, driving brand awareness and market penetration.
- Surpassed annual quota by 105% in 2012.
- Secured new cross-cultural accounts through targeted outreach and relationship building.
- Hired, trained, and supervised a team of 10 marketing brand ambassadors for on and off-premise events, enhancing brand representation and customer engagement.
- Execute ON and OFF premise demos with successful sales.
- Monitored market conditions, product innovations and competitor activity and adjusted account sales approach to address latest market development.
- Trained sales teams at seminars and special events.
- Delivered exceptional customer service to strengthen customer loyalty.
- Generate weekly, monthly and annual sales reports.
Account Development Manager
Coca Cola Enterprises
Maspeth
09.2008 - 04.2010
- Grew customer base of 100 unsold to 181 active accounts in 12 months.
- Negotiated Coca Cola equipment contracts and payments, prepared sales contracts for Gold Peak, Nestea, and Fuze, and coordinated equipment service schedules.
- Collaborated with Coca Cola Maspeth teams to plan and execute sales initiatives and events, driving engagement and brand visibility.
- Completed an average of 25 daily outbound calls, generating new product and POS placements through design machine website.
- Estimated and quoted prices, credit and contract terms, packaging guaranties and delivery dates.
- Actively volunteer with Charities Aid Children Foundation program focused in low income communities and children
Education
Supply Chain Management
Colorado Christian University
Denver, CO05-2022
Certify Sake Specialist
Sake World-John Gaunter
Chicago, Illinois , USA01-2012
Bartending Course
Professional Bartenders Associates
New York City, NY, USA01-2009
Drama Concentration
HB Studio
New York City, NY, USA01-2008
ESL English as a second language
Queens Community College
Flushing , NY , USA 01-2005
Marketing and International Business, Marketing Operations
Universidad Autonoma de Occidente
Cali, Valle, Colombia01-2001
Skills
- National account management
- Cross-cultural sales expertise
- Exceptional customer service
- Strategic account development
- Diverse group interaction
- Budget management proficiency
- Relationship building
- Organizational skills
- Digital marketing strategies
- Bilingual in Spanish
- Team building expertise
- Product training and placement
- Communication skills
- Key account management
- Promotional planning
- Channel management
- Sales quota achievement
- Account development strategies
- Relationship selling techniques
- Cross-functional collaboration
References
References available upon request.
Languages
Spanish
Native/ Bilingual
Accomplishments
Top Territory Managers 2025 US Foods
Timeline
Territory Manager
US Foods
04.2024 - Current
Key Account Manager
QB North America
08.2022 - 04.2024
Area Manager
Sazerac Company
03.2016 - 07.2022
Market Manager
Davos Brands
05.2014 - 04.2015
New York Market Manager
TY KU Sake and Spirits
09.2010 - 05.2014
Account Development Manager
Coca Cola Enterprises
09.2008 - 04.2010
Supply Chain Management
Colorado Christian University
Certify Sake Specialist
Sake World-John Gaunter
Bartending Course
Professional Bartenders Associates
Drama Concentration
HB Studio
ESL English as a second language
Queens Community College
Marketing and International Business, Marketing Operations
Universidad Autonoma de Occidente