Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Cody Massie

Regional Director Of Sales And Marketing
Lillington,NC

Summary

Highly accomplished Regional Director of Sales and Marketing with extensive experience in driving revenue growth and production through strategic planning, customer relationship management, professional relationship management, and innovative marketing campaigns. Proven ability to lead large high performing teams and exceed targets.

Overview

2025
2025
years of professional experience

Work History

Regional Director of Sales and Marketing

Bluegreen Corporation
Raleigh , NC
07.2015 - Current
  • Directed and coordinated operations for 4 Area Directors, 16 Site Managers, and over 100 sales representatives across seven states. (50% travel) $4 million+ in revenue.
  • Collaborated with Human Resources to ensure compliance with all policies.
  • Engaged senior executives from Bass Pro, Cabela's, and Great Wolf Lodge, ensuring satisfaction for all parties.
  • Resolved escalated customer complaints in a timely manner while maintaining high satisfaction ratings across all stores.
  • Met with Vice Presidents weekly to develop effective business strategies for increased growth.
  • Formulated effective approaches for managing the transition throughout the Hilton Grand Vacations merger.

Raleigh Coastal Area Director

Bluegreen Corporation
Raleigh, NC
  • Led and managed operations for four sites, ensuring seamless coordination and consistent performance.
  • Recruit, hire, and train all sales professionals on all teams in the Raleigh market by conducting thorough candidate screenings and interviews to assess qualifications, skills, and to ensure the candidate is the right fit for the team.
  • Supervised all aspects of payroll and scheduling each week for maximum efficiency.
  • On the floor, leading from the front, and selling from front to back to allow team members to gain belief in themselves, as well as belief in the system.
  • 18-0 as an area on the budget.

National Training Manager

Bluegreen Corporation
Knoxville, TN
  • Traveled around the country, giving in-person, weeklong training classes to new hires coming into the company. In that, we discussed company history, product knowledge, steps to the sale, and a path to a successful career with BGV.
  • Virtual training sessions on a weekly basis.
  • Training sessions in front of senior leadership.
  • Developed comprehensive training materials that resulted in the company using them as part of the PACE training.
  • Directly oversaw training for 17 locations while assisting in other regions within BGV.

Site Manager

Bluegreen Corporation
Sevierville, TN
  • Built the store from no team members to successfully operating at over 150% per month within 90 days.
  • Managed a team of 10 sales reps in day-to-day production, ensuring that all team members hit their quotas, as well as maintained a high level of professionalism while on duty.
  • Managed payroll and scheduling, as well as all recruiting efforts for this location.

General Manager

Travel Services Direct
Knoxville, TN
05.2013 - 06.2015
  • Fully managed a call center with between 20 and 25 sales reps.
  • Created training programs and implemented them in the sales process.
  • Managed all payroll, scheduling, and recruiting.
  • Contributed to the successful growth of the call center from inception until its sale.

F&I Manager/Sales

Grindstaff KIA
Johnson City, TN
09.2011 - 02.2013
  • Sold 16 or more cars monthly.
  • Worked with the BDM to assist in scheduling appointments. Graduated from F&I school and was promoted to F&I Manager.
  • Build and maintain relationships with clients and banks, resulting in repeat business and referrals.
  • Exhibited strong negotiation skills, securing competitive finance rates.

Active Duty

United States Marine Corps
Quantico, VA

Education

High School Diploma -

Oak Hill
Oak Hill, OH
05-2008

Skills

  • Performance reporting
  • Meetings and presentations
  • Strategic marketing
  • Team evaluation
  • Brand awareness
  • Talent acquisition
  • Operations management
  • Sales planning
  • Staff training and development
  • Business development
  • Employee recruitment
  • Budget administration
  • Client relationships
  • Partnership development
  • Competitor analysis
  • Relationship building
  • Public speaking
  • Budget development

Accomplishments

  • 2023 Presidents Club
  • 100/100 Club
  • Featured in companies Marketing Scoop Magazine

References

References available upon request.

Timeline

Regional Director of Sales and Marketing

Bluegreen Corporation
07.2015 - Current

General Manager

Travel Services Direct
05.2013 - 06.2015

F&I Manager/Sales

Grindstaff KIA
09.2011 - 02.2013

Raleigh Coastal Area Director

Bluegreen Corporation

National Training Manager

Bluegreen Corporation

Site Manager

Bluegreen Corporation

Active Duty

United States Marine Corps

High School Diploma -

Oak Hill

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Cody MassieRegional Director Of Sales And Marketing