Summary
Overview
Work History
Education
Skills
Timeline
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Colleen Carter

Berea,OH

Summary

Accomplished Senior Account Executive known for driving results, cultivating client partnerships, and enhancing brand visibility. Demonstrates exceptional active listening and persuasion abilities. Adaptable professional motivated by dynamic environments and eager to tackle new challenges. Recognized in the market for compelling communication skills and a reputation for excellence.

Overview

19
19
years of professional experience

Work History

Senior Account Executive

WOIO/WUAB/WTCL
05.2018 - Current
  • Proficiency in sales of high profile sponsorships & annual campaigns to high profile clients and agencies.
  • Consistently surpasses quarterly budgets. Recognized as top 20 AE in 2023 by Gray Media (out of over 1800 Account Executives)
  • Brought in over 45M in revenue lifetime while managing multiple high-profile accounts.
  • Provided exceptional customer service to foster client loyalty and satisfaction.
  • Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
  • Mentored jr. account executives, fostering positive work environment and encouraging professional growth.
  • Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.

Senior Account Executive

Spectrum Reach
12.2012 - 05.2018
  • Brought in over 30M in revenue over 5 years. Managed 20-25 high profile accounts monthly.
  • Sold MLB and NBA sports sponsorship packages annually to national agencies.
  • Met with new customers to provide product and service information, listen to needs and learn about business operations.
  • Consistently met or achieved budgets.

Account Executive

WEWS-TV
04.2005 - 12.2012
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Boosted sales numbers with proactive account servicing and diligent relationship-building.
  • Oversaw new business development and customer servicing, including cold calling, networking, marketing, lead generation and account servicing.
  • Managed over 20 accounts monthly. Surpassed annual budgets for 6 years consecutively.

Education

Bachelor of Arts - Communications, Mass Media

Mount Union College
Alliance, Ohio
05.2003

Skills

  • Solution Selling
  • Business Development and Planning
  • Client loyalty and retention
  • Analytical problem solver
  • Relationship Management
  • Multitasking and Organization

Timeline

Senior Account Executive

WOIO/WUAB/WTCL
05.2018 - Current

Senior Account Executive

Spectrum Reach
12.2012 - 05.2018

Account Executive

WEWS-TV
04.2005 - 12.2012

Bachelor of Arts - Communications, Mass Media

Mount Union College

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Colleen Carter