COLLYN FLOYD

Currently oversees all marketing, communications, and public relations efforts for Ohio's fifth largest community college, serving 13,000 students annually. Leads efforts to increase awareness of institutional programs, strengthen the Stark State brand, foster positive relationships with students, alumni, faculty/staff, employers and media, and drive enrollment growth. Serves as the college's chief spokesperson. Achievements to date:

• Developed and implemented comprehensive marketing strategies to enhance brand awareness and student enrollment, resulting in six consecutive semesters of enrollment growth.
• Launched new college website with a strategic focus on the admissions funnel to increase applications, be optimized for AI, and tie in seamlessly with CRM systems.
• Executed a comprehensive content calendar across all social and web platforms to ensure consistent messaging and greater impact, resulting in a double-digit increase in engagement.
• Focused on high-impact, short- and long-form storytelling to strengthen emotional connections to the college among diverse student and employer populations.
• Led cross-functional teams in executing integrated marketing campaigns across digital and traditional platforms.
• Optimized annual marketing budget to ensure effective allocation of resources to maximize ROI on marketing activities.
• Mentored junior marketing staff, providing guidance on best practices and fostering professional development within the team.
• Spearheaded the adoption of new marketing technologies, enhancing efficiency in campaign management and audience targeting processes.
• Conducted regular assessments of campaign performance, utilizing data analytics tools to drive continuous improvement in strategies.

• Served as senior-level executive providing team leadership, marketing strategy, and oversight of 70 business and community events annually, from 20 to 200,000 attendees, including the Pro Football Hall of Fame Festival, drawing 700,000 guests annually.
• Oversaw department operations, managing a team of six, complex budgeting, external partnerships, and marketing-communications strategies for event execution.
• Worked in close partnership with the Pro Football Hall of Fame to produce eight of the 11 major Pro Football Hall of Fame Festival events.
• Conceptualized and marketed new events, including a Women in Business Summit and Jackson Oktoberfest in 2023, serving 2,000 people.
• Enhanced event appeal in competitive landscape by securing Budweiser Clydesdales for 2023 and booking area’s first drone show.
• Acted as an ambassador and spokesperson for the Festival, managing crisis communications.
• Collaborated on marketing partnerships with Visit Canton, Pro Football Hall of Fame, Tourism Ohio, WKYC, and others to amplify event promotion.
• Collaborated on marketing co-ops/partnerships with Visit Canton, Pro Football Hall of Fame, Tourism Ohio, WKYC, and more.

• Developed and executed a comprehensive marketing and communications plan for the Chamber and its five departments/brands. Guided and collaborated with the executive management team on all key communications, including through a merger.
• Established strategic objectives, measurable goals, and successful attainment of targets through impactful marketing initiatives.
• Directed integrated marketing plan including web, video, email, print, community engagement, and social media to drive growth and brand awareness in key areas.
• Led the creation of engaging content across various channels, including tripling social media following on key accounts, reaching all corners of the community.
• Directed branding campaigns for Chamber programs and events, ensuring consistent brand representation and engagement within the community.
• Nurtured positive relationships with media, serving as Chamber spokesperson in routine and crisis situations to effectively communicate key messages.

• Led comprehensive marketing and communications initiatives, including digital strategies, print materials, public relations, and media communication.
• Coordinated three major website redesigns and launches for improved user experience.
• Created and expanded 10 social media accounts to increase engagement.
• Identified growth opportunities within Chamber membership and programs, driving strategic initiatives to enhance member engagement.
• Coordinated promotion for all Chamber events and programs across five departments, maximizing visibility and attendance.

• Developed digital content strategy for TKG and clients, leveraging copy, public relations, email marketing, and social media to enhance engagement.
• Managed content strategy, audits, and reporting for over 20 web marketing clients, ensuring alignment with client goals.
• Led in-house communications for TKG’s website and blog, creating cohesive messaging and driving audience interaction.

• Coordinated multiple high-profile campus events and collaborated with senior administration and faculty as the president’s writer.
• Coordinated executive communications and managed scheduling for presidential initiatives.
• Led special projects to improve operational efficiency across various departments.