Regional account and sales leader who drives revenue through major account management, targeted business development, and contract renewals. Builds market share by securing new opportunities, guiding sales teams, and strengthening client retention through clear proposals, negotiation strategy, and responsive account support.
Overview
1
1
Certification
12
12
years of professional experience
Work History
Regional Account Manager
Fort Myers Broadcast
Fort Myers, Florida
06.2026 - Current
Worked with top tier Regional accounts such as McDonald's, Honda, Toyota, Kia, Hard Rock, and Rooms to Go.
In addition to Unvision/Unimas, added CBS, FOX, CW, representing 5 networks.
Prepared broadcast advertising proposals for local and regional businesses.
Led contract negotiations and renewals with advertising customers to secure ongoing partnerships.
Exceeded sales targets to drive revenue growth and enhance client relationships. by pursuing new customers and sales opportunities with persistence.
Addressed and resolved billing, scheduling, and placement issues for broadcast accounts to maintain client satisfaction.
Local Sales Manager
Fort Myers Broadcast - Univision and Latino 97.7
Fort Myers, FL
06.2023 - 06.2026
Coached sales team members to build skills and improve overall performance.
Built strong client connections to support long-term business growth and retention.
Identified new business opportunities and created targeted marketing campaigns to expand market share.
Streamlined internal workflows to improve team productivity and operational efficiency.
Improved communication across departments during the sales process to support collaborative work.
Supported recruitment, hiring, and onboarding of top talent for local sales team and company growth.
Senior Account Executive
Fort Myers Broadcast - CBS and CW
Fort Myers, FL
06.2016 - 06.2023
Achieved annual revenue goals by selling new services and expanding client base.
Increased account retention by building strong relationships with clients and addressing their needs promptly.
Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
Implemented sales strategies that consistently exceeded quarterly revenue targets.
Cultivated partnerships with key industry influencers, boosting brand awareness and strengthening market position.
Mentored junior account executives, enhancing team capabilities and promoting career advancement.
Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
Met with new customers to share product and service information, listen to needs and learn about business operations.
Account Executive
Hearst Television Inc. On Behalf Of WPBF-TV
West Palm Beach, FL
07.2014 - 06.2016
Qualified leads, built relationships, and executed targeted sales strategies that resulted in acquiring new business.
Executed sales strategies that effectively converted leads into customers, contributing to overall sales growth.
Negotiated contracts successfully, securing favorable terms for both the company and clients.
Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Enhanced client satisfaction by cultivating and sustaining strong relationships through clear and effective communication.
Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
Gained understanding of goals, objectives and processes to meet client business needs.
Education
Associate of Arts - Accounting And Business Management
Temple University
Philadelphia, PA
05-1997
Skills
Account management
Business development
Advertising strategy
Sales presentations and training
Revenue forecasting
Sales coaching
Performance management
Talent acquisition
Staff management
Team training and development
Decision-making
Verbal and written communication
Relationship building
Persuasive negotiations
Bilingual in Italian
Bilingual in Spanish
Conversational French
Certification
Licensed Florida Realtor
Languages
Italian - Native or Bilingual, Spanish - Limited Working
Accomplishments
Supervised team of 10 staff members.
Licensed Florida Realtor
Licensed Travel Agent
Make A Wish Volunteer of the Year
Timeline
Regional Account Manager
Fort Myers Broadcast
06.2026 - Current
Local Sales Manager
Fort Myers Broadcast - Univision and Latino 97.7
06.2023 - 06.2026
Senior Account Executive
Fort Myers Broadcast - CBS and CW
06.2016 - 06.2023
Account Executive
Hearst Television Inc. On Behalf Of WPBF-TV
07.2014 - 06.2016
Associate of Arts - Accounting And Business Management