CORY CUELLAR
Aubrey, TX,TX
Summary
Internet Sales Manager at Bill Utter Ford with strong expertise in lead conversion and client relations. Demonstrated success in creating brand strategies that enhance revenue growth. Proficient in inventory management and contract negotiation, building lasting customer relationships to promote repeat business.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Internet Sales Manager
Bill Utter Ford
Denton, TX
10.2018 - Current
- Developed and maintained relationships with customers to ensure repeat business.
- Exercised proper qualification skills to convert leads into genuine sales opportunities.
- Advised customers on selection of appropriate products and services according to their needs and budget constraints.
- Acquired pre-owned vehicles via leads, online websites and client referrals.
- Performed online, in dealership and field appraisals to acquire pre-owned inventory.
- Extensive knowledge of the use of V-Auto and its extensions.
- Monitored inventory to acquire and adjust for specific lot needs.
Landlord
Self
Aubrey, TX
01.2011 - Current
- Planned, scheduled and coordinated general maintenance or repairs for residential properties.
- Prepared and submitted monthly tenant visit logs.
- Conducted routine inspections of rental properties to ensure compliance with safety standards.
- Managed all aspects of tenant relations including customer service inquiries, problem resolution, and dispute resolution.
- Collected rent payments using fair accounting and management practices.
- Maintained accurate records of all financial transactions related to rental properties.
- Developed detailed budgets for each rental unit based on projected annual revenue.
- Ensured that all rented units met local housing codes prior to occupancy.
- Implemented rental payment policies and pursued delinquent accounts via phone calls and personal visits.
- Issued non-payment notices to delinquent tenants in accordance with lease, county and state regulations.
- Oversaw daily operations, maintenance, and administration of various properties.
Owner
Mariposa Ranch Watusi
Aubrey, TX
11.2009 - Current
- Breeder of exotic African Ankole Watusi Cattle.
- Maintained financial and operational records.
- Collected and recorded growth, production and environmental data.
- Gathered and documented information about stock growth, production activities and environmental readings to make accurate plans and operational decisions.
- Operated farm machinery including loaders, mowers, sprayers, spreaders, tractors.
- Monitored weather conditions and adjusted strategies accordingly to avoid losses.
- Performed routine maintenance on ranch equipment such as tractors and trucks.
- Fed hay to cattle during winter months when pasture grasses were not available.
- Maintained records of breeding, calving, vaccinations, and sales activities.
- Coordinated with veterinarians regarding animal health issues or treatments required.
- Conducted daily inspections of cattle to ensure health and safety.
- Prepared reports required by state and federal laws.
- Developed grazing plans that optimized land use while preserving soil fertility.
- Managed herd health through deworming and administering other medications as needed.
General Partner
CFR Cuellars' Fajita Ranch, LLC.
Plano, TX
01.2016 - 09.2018
- Co-Creator of concept and culture.
- Responsible for social media pages; set up, photography, media posting content, monitoring, advertising and responding to customer reviews.
- Reviewed media & financial data to work with management team weekly, for improvement processes and marketing strategies.
- Implemented operational procedures to maximize efficiency while minimizing costs.
- Trained staff, facilitated staff meetings and spearheaded menu development.
- Negotiated contracts with vendors for food, equipment and supplies.
- Collaborated with chefs on new recipes, flavors and presentations for dishes served in the restaurant.
- Created promotions and special events to attract customers and boost sales.
- Ensured compliance with local health codes and safety regulations.
Founder/Owner
Texas Poolworks
Aubrey, TX
04.2002 - 01.2011
- Created the 2nd largest swimming pool service company in Denton County; from ground up.
- Hired, trained, and mentored staff members to maximize productivity.
- Conducted ongoing competitive analysis to inform strategic decisions and maintain competitive advantage.
- Drove revenue by cultivating successful client relations.
- Maintained up-to-date knowledge of relevant laws, regulations, best practices and industry developments.
- Optimized supply chain to reduce materials costs and improve distribution.
- Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
- Responded promptly to customer inquiries or complaints regarding products or services.
- Ensured compliance with legal and regulatory requirements relevant to the business operations.
- Managed day-to-day activities across multiple departments within the organization.
- Built and led cross-functional teams, overseeing recruitment, training, and development of staff across departments.
- Established policies and procedures for efficient workflow management.
- Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
Field Service Engineer
BMI Systems
Addison, TX
10.1999 - 03.2002
- Identified engineering problems and recorded solutions for reference purposes.
- Disassembled dysfunctional machinery to perform root cause analysis and repairs.
- Established positive relationships with customers through friendly interactions.
- Troubleshot and repaired mechanical and electrical systems.
- Implemented preventive maintenance procedures to reduce downtime and improve performance levels.
- Ran tests on newly repaired machinery and equipment to confirm proper functionality.
- Diagnosed system failures and determined most cost-efficient solutions.
- Recommended equipment design changes and upgrading.
Field Service Technician
IKON Office Solutions
Dallas, TX
03.1995 - 10.1999
- Provided exceptional customer service on each field visit in accordance with IKON's guidelines.
- Troubleshot malfunctions and diagnosed issues to service equipment quickly and fully.
- Kept records of parts and equipment used in projects to update inventory.
- Ensured that work reports were completed for each field visit.
- Trained customers on the proper methods for operating the equipment after the new installation.
- Repaired and maintained production machinery in accordance with manufacturer specifications.
- Disassembled dysfunctional machinery to perform root cause analysis and repairs.
- Routinely inspected equipment for preventive and emergency maintenance needs.
- Explained and recommended service options to customers and detailed costs.
- Minimized customer callbacks and equipment failure by reviewing job upon completion.
- Documented repair methods and maintenance processes to improve support analysis.
Education
Xerographic Equipment Technician School -
Canon, USA
Irving, TX, USA01.1999
High School Diploma - Marketing Education
Arlington Heights High School
Fort Worth, TX, United States01.1992
MITA - Full Line Xerographic Equipment Certification
Mita
Irving, TX, United StatesSkills
- Online sales techniques
- Inventory management
- Lead conversion
- Brand development
- Contract negotiation
- Effective communication
- New business development
- Client relations
Activities
- Rated #1 for growth 2 years in a row by SCP Distributors, Frisco, TX; for Texas Poolworks
- Elected board member of the World Watusi Association's board of directors.
- 3 time Technician of the month, IKON.
- 3 time Engineer of the month, BMI Systems.
- Nominated 2 years in a row for best Margarita, best Tex-Mex and best Patio by Plano Magazine; for CFR.
- Attracted over 7900 Facebook followers for Bandera Roadhouse and over 27,000 for CFR.
Certification
- Ford Master Certified Pre-Owned Sales Manager
- Ford Master Certified New Car Sales Manager
- Ford Master Certified Commercial Fleet Sales Manager
- Ford Master Certified Commercial Fleet F&I
- Ford Master Certified Sales Representative
- Ford Master Certified Social Media Manager
- Ford Master Certified Inventory Manager
- Ford Certified F&I Manager, Level 2
- Ford Certified General Manager, Level 2
- Ford Certified Dealer Principle, Level 2
- Private Pesticide Applicator's License
- ISSPA Certified Pool Operator
- Certified on full line of Canon digital multi-function printing equipment.
- Certified on full line of Mita digital multi-function printing equipment.
Accomplishments
- Created the 2nd largest swimming pool service and remodeling company in Denton County.
- Nominated "Best of Plano" for Margarita, Patio and Mexican Food 2017 & 2018
- 24,000 followers on Facebook for Cuellars' Fajita Ranch
- 17,000 followers of Facebook for Mariposa Ranch Watusi
Timeline
Internet Sales Manager
Bill Utter Ford
10.2018 - Current
General Partner
CFR Cuellars' Fajita Ranch, LLC.
01.2016 - 09.2018
Landlord
Self
01.2011 - Current
Owner
Mariposa Ranch Watusi
11.2009 - Current
Founder/Owner
Texas Poolworks
04.2002 - 01.2011
Field Service Engineer
BMI Systems
10.1999 - 03.2002
Field Service Technician
IKON Office Solutions
03.1995 - 10.1999
Xerographic Equipment Technician School -
Canon, USA
High School Diploma - Marketing Education
Arlington Heights High School
MITA - Full Line Xerographic Equipment Certification
Mita