Courtney Vance
Austin,TX
Summary
Marketing leader with comprehensive experience driving impactful campaigns and strategies. Skilled in digital marketing, brand management, and market analysis. Strong focus on team collaboration and delivering measurable results. Adaptable and reliable, excelling in fast-paced, dynamic environments.
Overview
10
10
years of professional experience
Work History
Head of Marketing
Heath Treasure
12.2023 - Current
- Implemented targeted content strategies and engaging community initiatives, resulting in a 60% month-over-month increase in organic social media reach resulting in boosted brand visibility and engagement
- Championed the brand's growth strategy, leading to $30K monthly revenue in one quarter, through the identification of new revenue streams, optimization of marketing funnels, and cultivation of a loyal customer base
- Developed targeted customer avatars to tailor messaging and marketing strategies, aligning content with audience preferences and increasing brand recognition by 35%
Director of Marketing
TA3 Swim
03.2022 - 12.2023
- Grew the brand's social media following by 400%, enhancing customer engagement and expanding brand reach, particularly among key target demographics in the DTC space
- Drove a 3X increase in DTC sales through a strategic, multi-channel marketing approach, utilizing social media, and targeted email and SMS campaigns to engage and convert customers, resulting in a 20% increase in customer lifetime value.
- Orchestrated over 30 successful product launches, coordinating with creative and cross-functional teams to plan DTC-focused activations, photoshoots, and launch events that resonated with customers and exceeded sales projections.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
Strategic Marketing Consultant
CV Consulting
08.2017 - 03.2022
- Led content strategy, increasing email conversions by 11%, resulting in more profit, higher engagement and brand visibility
- Crafted tailored B2B and DTC marketing strategies that boosted client visibility by 50% on average, focusing on social media, digital advertising, and email campaigns that drove consistent engagement and conversion
- Drove customer engagement through tailored social media content, influencer collaborations and promotions, resulting in increased audience interaction and retention
Marketing Communications Manager
Purch
03.2015 - 07.2017
- Orchestrated Purch's international presence at major industry events, including CES Las Vegas and Computex Taipei, where I coordinated high-impact brand activations and managed event logistics to ensure a seamless and memorable experience. These initiatives increased global brand recognition and fostered strategic partnerships across international markets.
- Increased brand awareness by 300% through Twitter, Linkedin, Blog posts and Brand Partnerships
- Led Purch’s involvement as a media partner at CES, executing a custom-branded trailer activation and organizing a high-profile brand party in Las Vegas. Successfully enhanced Purch's visibility and industry influence by managing events that attracted key stakeholders and media attention
- Boosted design team productivity and quality output by 25% through strategic implementation of Basecamp and Slack, optimizing workflow efficiency and project outcomes
Education
Bachelor of Arts - Communication Studies
Azusa Pacific University
Azusa05-2010
Skills
- Content strategy
- Partnership development
- Marketing analytics
- Creative direction
- Advertising campaigns
- E-commerce strategy
- Brand positioning
- Influencer partnerships
- Strategic digital marketing
- Social media expert
- Agency management
Timeline
Head of Marketing
Heath Treasure
12.2023 - Current
Director of Marketing
TA3 Swim
03.2022 - 12.2023
Strategic Marketing Consultant
CV Consulting
08.2017 - 03.2022
Marketing Communications Manager
Purch
03.2015 - 07.2017
Bachelor of Arts - Communication Studies
Azusa Pacific University
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