Courtney Way
Arroyo Grande,CA
Summary
Results-driven New Home Sales Consultant With 25 years of real estate experience and over a decade representing national homebuilders in on-site sales roles. Known as a proactive, high-energy sales professional who thinks outside the box to generate business through networking, local Realtor relationships, social media outreach, and consistent follow-up. Combines strong sales instincts with exceptional customer care to create positive buyer experiences, drive traffic, and convert prospects into long-term clients.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Sales Consultant
K. Hovnanian Homes
Paso Robles, CA
06.2025 - Current
- Manage all aspects of on-site sales for a new home construction community, serving as the primary point of contact from first visit through contract execution.
- Prospect and follow up with buyers through walk-ins, online leads, outreach efforts, and referral networks.
- Promote the community through local engagement, events, and social media marketing to drive traffic and brand awareness.
- Conduct model home demonstrations, homesite tours, and detailed product presentations tailored to buyer needs.
- Negotiate pricing and contract terms while maintaining strong customer satisfaction and builder brand integrity.
- Build trust-based relationships that support long-term client loyalty and positive word-of-mouth referrals.
Licensed Realtor
Coldwell Banker
Sacramento, CA
10.2009 - 06.2025
- Built a top producing, referral-driven business through exceptional client service, responsiveness, and long-term relationship management.
- Oversaw lead generation, marketing strategy, pricing analysis, contract negotiation, and transaction coordination.
- Consistently guided clients through complex transactions with clarity, professionalism, and care.
- Masters Club Member (Top Producer) for 10 years
- Averaged $12M in annual sales volume
- Company-awarded for surpassing quarterly sales goals
- Provided guidance throughout the entire home buying process from start to finish including negotiations, inspections and closing.
Sales Consultant
Meritage Homes
Vacaville, CA
10.2021 - 12.2022
- Represented a national builder in on-site new home sales, assisting buyers from initial inquiry through closing.
- Delivered high-touch customer service to walk-in traffic and existing clients.
- Maintained strong follow-up practices to support buyer confidence and satisfaction.
- Contributed to a collaborative sales, construction, and warranty team environment.
- Communicated product features, advantages, and benefits to customers.
- Adapted to and remained flexible in changing, fast-paced work environment.
Sales Consultant
K. Hovnanian Homes
Sacramento, CA
03.2006 - 10.2009
- Managed community sales offices and successfully sold multiple communities to completion.
- Qualified prospects, executed contracts, and maintained accurate documentation and timelines.
- Achieved top customer satisfaction scores within the region.
- Retained through multiple rounds of downsizing due to consistent performance and value to the company.
Senior Sales Associate
Taylor Morrison Homes
Sacramento, CA
06.2001 - 01.2006
- Promoted from Junior to Senior Associate within six months based on performance.
- Sold a variety of product types ranging from entry-level to move-up communities.
- Selected as one of the first Internet Sales Associates, helping develop early lead generation and conversion processes.
- Recognized by the BIA for outstanding sales performance.
- Trained and mentored new sales associates to support team success.
Sales Management & Hospitality Roles
The Cliffs Resort
Shell Beach, CA
- Spent 10 years in the hospitality industry within a high-end, destination resort environment, with a strong focus on sales, client relations, and guest experience.
- Conducted on-site property and venue tours, presenting accommodations and amenities to prospective clients in a consultative sales setting.
- Negotiated contracts and pricing terms for group business and events, ensuring alignment with revenue goals while maintaining high customer satisfaction.
- Built long-term client relationships through attentive service, follow-up, and brand representation, driving repeat and referral business.
Education
Bachelor of Science - Interior Design / Home Economics
California Polytechnic State University (Cal Poly)
San Luis ObispoSkills
- Product Selling & Negotiation
- Client Retention & Referral Generation
- Prospecting
- Lead Follow-Up
- Social Media Marketing
- Agent Networking
- Model Home & Homesite Tours
- Contract Execution
- Customer Satisfaction
- Problem Resolution
- Effective Communication
- Team Collaboration
- Multi-tasking
- CRM Proficient (Salesforce, E1)
Affiliations
- Licensed Real Estate Professional - California
- Masters Club Member (Top Producer)
- BIA Sales Performance Recognition
Certification
CA Real Estate Salesperson, 01311904
References
References available upon request
Timeline
Sales Consultant
K. Hovnanian Homes
06.2025 - Current
Sales Consultant
Meritage Homes
10.2021 - 12.2022
Licensed Realtor
Coldwell Banker
10.2009 - 06.2025
Sales Consultant
K. Hovnanian Homes
03.2006 - 10.2009
Senior Sales Associate
Taylor Morrison Homes
06.2001 - 01.2006
Sales Management & Hospitality Roles
The Cliffs Resort
Bachelor of Science - Interior Design / Home Economics
California Polytechnic State University (Cal Poly)