Craig Ayers
United Ag and Turf
Cameron,TX
29
years of professional experience
I am absolutely grateful for the experiences I have gained in 30+ years in retail sales. I have been very fortunate to work for two great companies, Toyota and John Deere. Understanding customer expectations is where customer service begins and communication is the path to achieving it.
Willing to relocate.
Work History
Store Manager
1 Year 3 Months- Led daily operations for full-service John Deere dealership, prioritizing long-term profitability and increasing market share.
- Managed new and used inventory, focusing on maintaining a clean, organized lot that met John Deere brand standards and supported inventory turnover.
- Equipment sales: Serving as both the Store Manager and the only wholegoods salesperson I get the opportunity, and enjoy working with customers on a daily basis.
- Enhanced customer satisfaction and retention, enabling dealership to maintain and expand customer base.
- Facilitated sales of equipment to customers, providing product knowledge and support during the purchasing process.: Serving as both the Store Manager and the only wholegoods salesperson I get the opportunity, and enjoy working with customers on a daily basis.
Small Ag & Turf Manager
5 Months- Promoted to Small Ag & Turf manager from Regional Sales Manager when Tellus Equipment solutions underwent a structural change.
- Develop sales programs for 25 John Deere locations in central and south Texas, enhancing regional market presence.
- Coordinated training sessions for sales staff to enhance product knowledge.
- Managed online sales department to enhance customer engagement and sales..
- Assisted with inventory planning to optimize stock levels and availability..
- Coordinated sponsorship events to promote brand visibility and community engagement.
- Develop programs to move aged equipment
Regional Sales Manager
1 Year 2 Months- Promoted to Regional Sales Manager from General Manager position after Tellus acquisition of Marble Falls location.
- Traveled to 8 locations in the Hill Country and greater San Antonio area to support sales efforts. in the Hill country and greater San Antonio area to assist in all sales aspects.
- Hired and trained sales staff to enhance team capabilities and drive performance.
- Tracked JDQuote activity to ensure accurate data management.
- Distributed EDA prospects for each location in various market segments
- Monitored market share and identified opportunities for growth.
- Monitored consumer feedback to help discover better processes.
Store Manager
7 Months- Help coordinate all facets of the dealership with emphasis on driving sales including prospecting, demonstrating and delivering new and used John Deere equipment ranging from riding lawn mowers to 100 horsepower tractors. Continually monitor market values to effectively evaluate equipment ensuring accurate trade-in appraisals. Inspected machinery to evaluate overall condition and diagnose necessary repairs. Helped to secure financing including sales of extended protection warranties and completion of contracts.
- Implemented streamlined processes to enhance efficiency in operations.
- Managed logistics and scheduling for the delivery of new and used equipment.
- Ensured customer satisfaction by providing exceptional service following the sale.
Transactional Account Manager
23 Years 3 Months- Inside sales including prospecting, demonstrating and delivering new and used John Deere equipment ranging from riding lawn mowers to 100 horsepower tractors. Continually monitor market values to effectively evaluate equipment ensuring accurate trade-in appraisals. Ability to inspect machinery to evaluate overall condition and provide basic diagnosis of the repair needed. Helped to secure financing including sales of extended protection warranties and completion of contracts.
- Enhanced customer experience by simplifying service processes.
- Inside sales including prospecting, demonstrating and delivering new and used John Deere equipment ranging from riding lawn mowers to 100 horsepower tractors. Continually monitor market values to effectively evaluate equipment ensuring accurate trade-in appraisals. Ability to inspect machinery to evaluate overall condition and provide basic diagnosis of needed repair. Helped to secure financing including sales of extended protection warranties and completion of contracts.
- Maintained positive customer index scores.
- Established new marketing partnerships in Missoula area to enhance visibility.
- Developed new marketing partnerships in the Missoula area.
- Remained current on all John Deere product training.
- Sustained high customer index scores through effective service.
Sales
6 Years- Outside ag sales including prospecting, demonstrating and delivering new and used John Deere equipment ranging from riding lawn mowers to harvesting equipment. Continually monitor market values to effectively evaluate equipment while ensuring accurate trade-in appraisals. Ability to inspect machinery to evaluate overall condition and provide basic diagnosis of needed repair. Developed an understanding of, and ability to teach the use of John Deere AMS equipment including machine guidance and data mapping. Helped to secure financing including sales of extended protection warranties and completion of contracts.
- Delivered seamless customer experiences during transactions.
- Achieved and sustained margin percentage exceeding company average.
- Provided quality experience to customers through simple process.
- Remained current on all John Deere product training.
- Achieved high customer satisfaction scores through effective service.
Lead Sales -Consumer & Commercial Sales
5 Years- Oversaw sales for C&CE and CWP departments at John Deere dealership across six-county region. Monitored retail markets, evaluated appraisals, and accounted for product reconditioning to structure profitable deals. Proficient in Pathways including JDQuote and JDMint.
- Collaborated with Home Depot to develop mass channel outlet.
- Developed consistent sales process.
- Created consistent sales process to streamline operations.
- Executed inventory reduction strategies to minimize old-age stock.
- Assisted dealership in achieving Gold Star Certification.
Customer Relations Manager
9 Years- Promoted from sales to assist with supervision of all dealership operations. Communicated daily with all departments regarding customer satisfaction. Directed and monitored departments through problem analysis, identifying root causes and designing proactive work processes. Empowered sales staff with organized educational resources for certification processes.
- Appointed Process Coordinator for the Toyota Signature Program.
- Gained comprehensive understanding of financial services and credit application procedures, contributing to streamlined customer interactions.
Education
No Degree - Marketing
No Degree - Architecture
Skills
Account Management
Inside Selling skills
Customer Engagement
CustomerPresentation Skills
Inventory Management
Negotiation
Management
Financial Services
Microsoft Office
Management
Relationship Management
Additional Information
Authorized to work in the US for any employer
Personal Information
- Title: Teamwork starts with clear communication.
- Work Permit: Authorized to work in the US for any employer
Timeline
Store Manager
United Ag and Turf
07.2025 - CurrentRead More
Small Ag & Turf Manager
Tellus Equipment solutions
01.2025 - 06.2025Read More
Regional Sales Manager
Tellus Equipment solutions
11.2023 - 01.2025Read More
Store Manager
United Ag and Turf
04.2023 - 11.2023Read More
Sales
Frontline Ag Solutions, John Deere Dealership
01.2013 - 01.2019Read More
Lead Sales -Consumer & Commercial Sales
Carrico Implement, John Deere Dealership
01.2008 - 01.2013Read More
Transactional Account Manager
RDO Equipment Co.
01.2000 - 04.2023Read More
Customer Relations Manager
Hays Ford Toyota
01.1998 - 01.2007Read More
Fort Hays State University
No Degree from Marketing
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Kansas State University
No Degree from Architecture
Read More