CRISTA CORRAL
Ontario,CA
Summary
Results-driven and strategic Business Development professional with a proven track record of driving revenue growth through effective relationship management, innovative strategies, and successful negotiations. Successful in leading and delivering complex projects. Strong analytical and problem-solving skills combined with excellent communication, strategic planning and leadership abilities. Self Starter with remote working capabilities and discipline.
Overview
8
8
years of professional experience
Work History
AQUISITION & EXPANSION EXECUTIVE III
AT&T Services
10.2018 - 01.2024
- Oversaw complex technical projects, driving on-time and within-budget completion.
- Streamlined customer onboarding process for accelerated product adoption and increased retention rates.
- Identified expansion & upsell opportunities through frequent account reviews, contributing to increased revenue generation.
- Managed cross-functional teams and stakeholders, ensuring open communication and timely deliverables.
- Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
- Facilitated successful renewals through diligent relationship management and proactive issue resolution.
- Managed a portfolio of key accounts, maintaining strong relationships and ensuring high levels of satisfaction.
ENTERPRISE ACCOUNT EXECUTIVE
Spectrum Enterprise
08.2017 - 10.2018
- Managed and grew a portfolio of key accounts, driving revenue growth and customer satisfaction.
- Developed and executed strategic account plans, resulting in increased customer retention and repeat business.
- Collaborated with cross-functional teams to deliver on client objectives and exceed expectations.
- Utilized CRM software to track sales activities, manage leads, and generate accurate sales forecasts.
NATIONAL ACCOUNT EXECUTIVE - MEDIA SALES
KATZ Media Group
08.2015 - 08.2017
- Sold National spot television advertising across 40 designated market areas and over 90 stations
- Conduct Sales Calls with Station Clients and Agency Buyers to discuss, pitch, and maintain business Prepare sales pitches and presentations designed to meet buy specs and client needs
- Knowledge of Nielsen ratings as well as market research information geared toward client demo
- Developed and executed strategic advertising campaigns for national television networks, driving revenue growth.
- Negotiated and closed high-value advertising contracts with major brands and agencies.
- Analyzed market trends and competitor activity to identify new business opportunities and develop targeted proposals.
- Built and maintained successful client relationships, resulting in repeat business and increased customer satisfaction and YOY increase market share
Education
FUNDAMENTALS OF DIGITAL MEDIA BUYING & SELLING -
Project Management Institute
MASTERS OF SCIENCE - ENTERTAINMENT BUSINESS
University of California, Full Sail University
BACHELOR OF ARTS - PSYCHOLOGY
Whittier College
Skills
- Customer Relationship Building
- Sales management
- CRM Software
- Business Development
- Revenue Forecasting
- Time Management
- Analytical Thinking
- Negotiation and Conflict Resolution
Timeline
AQUISITION & EXPANSION EXECUTIVE III
AT&T Services
10.2018 - 01.2024
ENTERPRISE ACCOUNT EXECUTIVE
Spectrum Enterprise
08.2017 - 10.2018
NATIONAL ACCOUNT EXECUTIVE - MEDIA SALES
KATZ Media Group
08.2015 - 08.2017
FUNDAMENTALS OF DIGITAL MEDIA BUYING & SELLING -
Project Management Institute
MASTERS OF SCIENCE - ENTERTAINMENT BUSINESS
University of California, Full Sail University
BACHELOR OF ARTS - PSYCHOLOGY
Whittier College
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