Professional Summary
Overview
Work History
Education
Skills
Languages
Timeline

Cristian J Guerra

Barrett Financial
Mesa,AZ
Cristian J Guerra
1
Language
10
years of professional experience

Results-driven Sales Professional with over 9 years of experience in commission-based roles. Exceeds sales targets through exceptional customer service and strong team collaboration. Proactively addresses challenges and adapts to enhance performance, driving business success in competitive environments.

Work History

Loan Production Manager

1 Year 8 Months
Barrett Financial | 01.2025 - Current

Mortgage Loan Originator combining personal loan production with hands-on leadership, coaching, and development of other loan officers. Manage borrower relationships from initial consultation through closing while also supporting team members with loan structuring, sales strategy, pipeline management, and difficult borrower scenarios.

Known for balancing individual production with team development, helping loan officers improve conversion, strengthen borrower communication, and move files efficiently from application to funding.

  • Originate and close residential mortgage loans while managing borrowers throughout the full loan process, from initial qualification through funding.
  • Review credit, income, assets, liabilities, and Debt-to-Income ratios to structure appropriate financing solutions and identify potential challenges early.
  • Coach and support loan officers on sales strategy, borrower communication, objection handling, loan structuring, and pipeline management.
  • Assist team members with complex loan scenarios and help identify solutions to keep qualified borrowers moving toward approval and closing.
  • Help develop newer loan officers by sharing best practices in prospecting, follow-up, client consultation, and mortgage product knowledge.
  • Maintain an active personal pipeline while contributing to overall team productivity, accountability, and loan quality.
  • Coordinate closely with processors, underwriters, real estate agents, title companies, and lending partners to resolve conditions and keep transactions on schedule.
  • Provide guidance on FHA, VA, Conventional, Non-QM, and other mortgage products based on borrower needs and qualification profiles.
  • Maintain a strong sales-driven approach focused on converting opportunities, retaining borrower relationships, and successfully closing loans.

Branch Manager

9 Months
Texana Bank | 04.2024 - 01.2025

Branch Manager responsible for leading day-to-day branch operations while driving sales performance, team development, customer satisfaction, and operational execution. Managed a fast-paced banking environment with a strong focus on accountability, service quality, compliance, and identifying opportunities to grow customer relationships.

Known for being a hands-on leader who coached from the front, maintained high expectations, and worked closely with employees to improve sales conversations, service delivery, and overall branch performance.

  • Led and managed daily branch operations while ensuring adherence to company policies, procedures, and banking compliance requirements.
  • Coached, trained, and developed branch employees to strengthen sales skills, customer service, product knowledge, and individual performance.
  • Established a strong culture of accountability, urgency, and consistent follow-through across the branch.
  • Reviewed branch performance metrics and employee results to identify weaknesses, improve productivity, and drive stronger outcomes.
  • Worked directly with customers to understand financial needs, identify opportunities, resolve issues, and deepen banking relationships.
  • Supported the team in overcoming sales objections and identifying additional products or services that could benefit customers.
  • Balanced sales leadership with operational responsibilities, ensuring the branch maintained strong service standards while pursuing growth opportunities.
  • Thrived in a high-pressure, results-driven environment requiring leadership, adaptability, problem-solving, and consistent execution.

Mortgage Loan Originator

1 Year 4 Months
Freedom Financial Network/Achieve | 12.2022 - 04.2024

Mortgage Loan Originator with a highly competitive, relentless approach to sales and a strong focus on maximizing every opportunity. Managed both inbound and outbound leads while conducting detailed reviews of credit, income, assets, expenses, and Debt-to-Income (DTI) ratios to determine loan eligibility and identify the best financing solutions for each borrower.

Known for exceptional work ethic, high activity levels, persistence, and the ability to stay engaged with prospects throughout the sales process. Consistently followed up, overcame objections, built urgency, and educated borrowers on available loan options to convert opportunities into funded loans.

  • Consistently ranked in the Top 5 on effort reports based on talk time, outbound dials, and overall sales activity, resulting in increased closed loan volume.
  • Maintained an aggressive and disciplined follow-up strategy to maximize lead conversion and prevent viable opportunities from being lost.
  • Regularly worked 55+ hours per week to increase production, contact more borrowers, and drive additional closed business.
  • Skilled in objection handling, needs-based selling, borrower education, and guiding clients from initial contact through loan approval and funding.
  • Conducted detailed financial assessments to identify borrower pain points, overcome financing challenges, and structure appropriate loan solutions.
  • Demonstrated strong resilience in a high-volume, competitive sales environment and remained persistent through difficult leads and complex borrower scenarios.
  • Demonstrated a strong willingness to learn and adapt to new skills and techniques. and continuously worked to improve sales techniques, mortgage knowledge, and conversion performance.
  • Thrived in fast-paced team environments while maintaining a strong personal focus on production, accountability, and results.

FDR Sales Representative

6 Years 4 Months
FFN/Freedom debt relief | 08.2016 - 12.2022

Demonstrated relentless drive and consistently delivered strong enrollment results in a high-volume debt relief sales environment. Built deep expertise in handling objections, overcoming resistance, reviewing credit reports, identifying client pain points, and clearly explaining the advantages of debt relief compared with traditional borrowing solutions.

After establishing myself as a top-performing enrollment specialist, I was promoted into a Sales Manager/Team Leader role for my final two years, where I helped develop, coach, and motivate sales representatives while continuing to drive team performance. Led by example through strong activity levels, accountability, product knowledge, objection handling, and a client-focused sales approach.

  • Promoted to Sales Manager/Team Leader after demonstrating consistent top sales performance and leadership ability.
  • Managed, coached, and developed sales representatives during my final two years with the company.
  • Helped team members improve objection handling, sales conversations, activity levels, and overall enrollment performance.
  • Set a team record with 23 enrollments in one week.
  • Consistently ranked among the Top 10 performers on the sales floor on both weekly and monthly performance metrics.
  • Consistently led the team in effort, outbound dials, and talk time, including while working remotely.
  • Developed extensive knowledge of debt relief products, credit reports, client financial situations, and consultative sales techniques.
  • Skilled at identifying client pain points and communicating solutions that helped prospects confidently make enrollment decisions.
  • Worked weekends and adjusted schedules as needed to support operations, team performance, and client needs.
  • Served on the bilingual sales team, successfully selling and supporting clients in both English and Spanish.
  • Maintained a highly coachable mindset while actively seeking feedback, refining sales techniques, and staying current on industry trends.

Education

High School Diploma

Desert View High School | Tucson, AZ | 05-2014

Skills

Remote and in-office sales
Sales performance
Team accountability
Remote sales expertise
Bilingual
Business acumen
Industry knowledge enhancement
Sales-driven mindset
Resilience and Persistence
Fast-paced environment
Continuous Learning
Coaching and mentoring

Languages

Spanish
Native or Bilingual

Timeline

Loan Production Manager

Barrett Financial
01.2025 - CurrentRead More

Branch Manager

Texana Bank
04.2024 - 01.2025Read More

Mortgage Loan Originator

Freedom Financial Network/Achieve
12.2022 - 04.2024Read More

FDR Sales Representative

FFN/Freedom debt relief
08.2016 - 12.2022Read More

Desert View High School

High School Diploma
Read More
Cristian J Guerra