Crystal Lynch
Stamford
Summary
Experienced community and stakeholder relations professional with 8+ years in sports and wellness. Expertise in coordinating player engagement initiatives and managing cross-functional communication to enhance large-scale events. Committed to fostering positive, inclusive experiences that strengthen relationships and improve participant engagement across all levels of sport.
Overview
13
13
years of professional experience
Work History
Account Executive, SMB
Arketa
08.2025 - Current
- Serve as a primary point of contact for fitness and wellness organizations, supporting end-to-end engagement from initial outreach through onboarding and launch
- Build and maintain strong relationships with studio owners through thoughtful discovery, clear communication, and tailored walkthroughs aligned to operational needs
- Coordinate cross-functional communication with product, onboarding, and customer success teams to align timelines, expectations, and deliverables
- Manage detailed records, timelines, and engagement tracking within HubSpot to support reporting, forecasting, and internal visibility
- Contribute to smooth client launches by ensuring accurate documentation, follow-ups, and effective cross-functional handoffs
Community & Partnerships Director, Ownership Group
Lift Bayshore LLC ♦ DBA F45 Training Bay Shore
Bay Shore
12.2022 - Current
- Built and scaled a community-driven fitness studio to 213+ active members within the first year through relationship-focused programming and engagement
- Lead local partnership strategy and activations, collaborating with wellness brands, creators, and community organizations to enhance community engagement
- Plan and execute community-led events including brand activations, charity workouts, and referral initiatives, managing logistics and on-site execution
- Build and manage content calendars and communication campaigns across Instagram, email, in-studio, and app-based platforms
- Track and analyze engagement and performance metrics using Mindbody, Google Analytics, and social insights to inform data-driven initiatives
- Maintain strong participant retention through consistent communication and inclusive, relationship-led programming
Sales Executive
UL Solutions
01.2022 - 07.2024
- Achieved a personal revenue milestone, surpassing $865,000 in 2023 through proactive customer engagement and strategic sales initiatives.
- Contributed to team success, driving 17.5 million in revenue, and achieving 35% YOY growth rate in 2022 as a part of the Engineered Material North Americas Team.
- Engaged with customers to identify opportunities, resulting in increased annual spend per account.
- Analyzed lost opportunities, disqualified leads, closed deals, and category performance using Salesforce and Power BI, uncovering trends that informed growth strategies.
- Managed tasks and collaborated with team members remotely, ensuring seamless communication and project progression.
Community Development Manager
American Cancer Society
Hauppauge
01.2019 - 06.2020
- Led community-based fundraising initiatives generating $350K annually through events and partnerships
- Built and maintained partnerships with local businesses, healthcare leaders, and community organizations to support engagement and shared initiatives
- Coordinated multi-stakeholder events, managing sponsorships, volunteer coordination, and budget tracking to support successful execution
- Produced post-event reports to evaluate outcomes, surface insights, and inform future planning
Director of Ticket Sales and Operations
Stony Brook University
Stony Brook
05.2015 - 01.2019
- Supported ticketed sports programs by contributing to record-setting attendance and revenue outcomes for men’s basketball and football through coordinated sales, promotions, and fan engagement initiatives
- Played a key role in surpassing a $1M annual revenue milestone for the first time in program history by executing strategic outreach and retention efforts
- Led group sales initiatives that resulted in record-breaking account growth and seat volume during the football season
- Developed and implemented marketing campaigns, promotions, and season ticket member rewards to increase attendance and strengthen fan loyalty
- Planned and executed game-day operations for all ticketed sports, overseeing logistics and enhancing the overall fan experience
- Collected and analyzed ticketing and engagement data to identify trends, opportunities, and targeted outreach strategies
- Generated over $106K in annual donations through coordinated fundraising and donor engagement efforts
Ticket Sales & Account Representative
Stony Brook University
Stony Brook
01.2013 - 05.2015
- Managed student accounts and resolved billing inquiries to enhance customer satisfaction and trust
- Collaborated with internal departments to streamline account processing, resulting in improved service delivery
- Educated students and families on financial policies and payment options, fostering understanding and compliance
Education
Bachelor of Science - Sport Management
St. John's University
Queens, New YorkQueens, New York
Skills
- Salesforce, HubSpot
- Microsoft Office & Google Workspace
- Slack
- Event & Program Coordination
- Reporting & Administrative Operations
- Salesforce, HubSpot
- Strategic Communication
- Player & Stakeholder Relations
- Canva
- Social Platforms (Instagram, Facebook, Tiktok)
- Arketa, Mindbody
Timeline
Account Executive, SMB
Arketa
08.2025 - Current
Community & Partnerships Director, Ownership Group
Lift Bayshore LLC ♦ DBA F45 Training Bay Shore
12.2022 - Current
Sales Executive
UL Solutions
01.2022 - 07.2024
Community Development Manager
American Cancer Society
01.2019 - 06.2020
Director of Ticket Sales and Operations
Stony Brook University
05.2015 - 01.2019
Ticket Sales & Account Representative
Stony Brook University
01.2013 - 05.2015
Bachelor of Science - Sport Management
St. John's University