Crystal Schuring
Rockford,USA
Summary
Strategic Client Management professional with 20+ years in the health insurance industry, managing complex large group accounts across Self-Funded and Fully Insured arrangements. Proven ability to retain and grow revenue through consultative renewal strategy, executive-level engagement, and disciplined negotiations – achieving 100% retention while maintaining rate integrity and issuing zero credit concessions. Recognized for building strong broker partnership and delivering long-term client value.
Overview
26
26
years of professional experience
Work History
Account Executive
Blue Cross Blue Shield of Illinois
Rockford, USA
06.2022 - Current
- Achieved 100% retention across assigned large group book in 2025 renewal cycle while maintaining rate integrity and issuing zero credit concessions.
- Present renewal strategy and financial analysis to executive-level decision makers to support informed funding and benefit design decisions.
- Manage complex Self-Funded and Fully Insured large group accounts, serving as strategic carrier partner to employer leadership and broker stakeholders.
- Cultivate trusted advisor relationships with regional brokers, resulting in direct request to assume management of newly sold large group account.
- Collaborate with third-party administrators (TPAs) to coordinate eligibility file feeds, claims data exchanges, and implementation timelines.
Marketing Service Representative
Blue Cross Blue Shield of Illinois
Rockford, USA
05.2018 - 06.2022
- Supported Account Executives in management of diverse large group funding arrangements, contributing to renewal preparation and implementation strategies.
- Developed complex custom benefit matrices to support accurate benefit coding and large group implementation execution.
- Partnered with brokers, employer groups, and internal teams to ensure seamless implementation and service delivery aligned with corporate objectives.
- Assisted in training and support of new team members and collaborated with peers to ensure consistent processes and high levels of service across the department.
Executive Assistant to the Vice Presidents of Operations and Patient Care
St. Mary's Janesville Hospital/SSM Health
Janesville, USA
05.2015 - 05.2018
- Led collaboration with cross-functional teams to implement hospital-wide nursing recognition program.
- Supported executive leadership (VP Operations and VP Patient Care) in strategic planning initiatives and cross departmental coordination.
- Conducted monthly operational and budget compliance reviews, identifying discrepancies and supporting fraud detection efforts.
- Worked with providers to manage contract details, budgets, and scheduling.
Administrative Assistant III to the Director, Full-Service Unit
Blue Cross and Blue Shield of Illinois
Rockford, USA
01.2004 - 04.2014
- Coordinated corporate process improvement initiatives and regulatory compliance efforts while supporting leadership reporting and operational metrics.
- Served as Local Security Administrator for Rockford site, maintaining system integrity and compliance standards.
Assistant to the Vice President of Sales & Marketing
Amerock Corporation/Newell Rubbermaid
Rockford, USA
01.2000 - 06.2003
- Supported VP of Sales & Marketing in territory optimization initiatives through analysis of sales data and productivity metrics.
- Contributed to national sales conference strategy and execution supporting revenue growth initiatives.
Education
BS - MANAGEMENT STUDIES
Rockford University
Rockford, IL01.2021
AAS - BUSINESS ADMINISTRATION
Rock Valley College
Rockford, IL01.2020
Skills
- Client & Revenue Strategy
- Renewal strategy & revenue retention
- Broker relationship management
- Executive-level presentations
- Stakeholder engagement
- Large group benefit design
- Implementation oversight
- Industry & Regulatory Expertise
- Self-Funded plan structures
- Fully Insured plan structures
- ERISA compliance
- HIPAA compliance
- ACA compliance
- Carrier-TPA coordination
- Analytical & Technical Tools
- Advanced Excel
- Salesforce CRM
- Contract negotiation
- Lifecycle management
Skills
Renewal strategy & revenue retention, Broker relationship management, Executive-level presentations & stakeholder engagement, Large group benefit design & implementation oversight, Self-Funded & Fully Insured plan structures, ERISA, HIPAA, ACA compliance, Carrier-TPA coordination, Advanced Excel (claims & renewal modeling), Salesforce CRM, Contract negotiation & lifecycle management
Timeline
Account Executive
Blue Cross Blue Shield of Illinois
06.2022 - Current
Marketing Service Representative
Blue Cross Blue Shield of Illinois
05.2018 - 06.2022
Executive Assistant to the Vice Presidents of Operations and Patient Care
St. Mary's Janesville Hospital/SSM Health
05.2015 - 05.2018
Administrative Assistant III to the Director, Full-Service Unit
Blue Cross and Blue Shield of Illinois
01.2004 - 04.2014
Assistant to the Vice President of Sales & Marketing
Amerock Corporation/Newell Rubbermaid
01.2000 - 06.2003
BS - MANAGEMENT STUDIES
Rockford University
AAS - BUSINESS ADMINISTRATION
Rock Valley College