CRYSTAL WATERS
Valencia,CA
Summary
Knowledgeable Sales Professional with proven track record in driving sales growth and enhancing customer relationships. Demonstrated success in executing strategic sales initiatives and fostering client loyalty. Utilized negotiation and communication skills to close deals and build lasting partnerships.
Overview
12
12
years of professional experience
Work History
Sales Executive
NBCUniversal
09.2017 - 06.2020
- Responsible for managing new and existing client relationships related to Youth & Education programs and B2B Corporate accounts
- Implement sales expertise to drive revenue growth in Special Event programs to meet or exceed budget goals
- Coordinate and represent USH at all conventions to further build and retain client relationships
- Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
- Capture competitive market share in an effort to increase ticket sales for all USH products and services
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
Senior Account Executive
Six Flags Magic Mountain
08.2011 - 09.2017
- Identify and analyze territory sales trends and group sales trends
- Responsible for coordinating events and other high volume employee discount programs
- Meet and exceed individual sales quota while adhering to company guidelines, policies and procedures
- Build and maintain client relationships to facilitate high retention percentage
- Trained new hires for the Sales Team to meet and exceed sales goals
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Negotiated prices, terms of sales and service agreements.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Achieved or exceeded company-defined sales quotas.
Membership Director
Santa Clarita Valley Chamber of Commerce
08.2008 - 11.2010
- Organized and executed successful events, fostering a sense of community among members.
- Managed membership database efficiently, ensuring accurate tracking and reporting of key metrics.
- Boosted member satisfaction through regular communication, feedback collection, and prompt issue resolution.
- Conducted periodic surveys of members needs/preferences in order to inform future programming decisions.
- Organized promotional events and interacted with community to increase sales volume.
- Implemented systems and procedures to increase sales.
- Managed annual budget allocation relating specifically towards membership services/programming activities in consultation with other department heads and stakeholders.
- Trained and mentored staff on best practices for member support and engagement.
- Developed strong relationships with partner organizations, enhancing the value proposition for members.
Education
Bachelor of Arts - Communications
Rochville University
01.2007
Grossmont Junior College
01.2002
High School Graduate -
Valencia High School
01.2000
Skills
- Product knowledge
- Relationship building
- Sales team leadership
- Professional networking
- Goals and performance
- Staff management
- Public speaking
- CRM software proficiency
- Strategic prospecting
Accomplishments
2016/2017 Selling Machine Sales Winner: 148% over goal
2015 Sales Representative of the Year: 110% Over Quota
105% over Quota
Certificate of Congressional Recognition
References
Available upon request
Recognition
- 2016/2017 Selling Machine Sales Contest Winner: 148% over goal
- 2015 Sales Representative of the Year: 110% Overall Quota Achievement
- 2014 Tiled Leadership Recognition Award: Awarded for Leadership and Commitment to Excellence
- Six Flags 2013 Special Achievement Award: Exceeding over 100% of Territory/Quota Goal
- Certificate of Congressional Recognition from Congressman Howard 'Buck' McKeon for Outstanding Achievement- SCV Chamber of Commerce
- Senator Tony Strickland Certificate of Recognition for my dedication, Commitment, and Service to the Community and Santa Clarita Valley Chamber of Commerce.
- 2010 Santa Clarita Valley 40 Under Forty Honoree
Timeline
Sales Executive
NBCUniversal
09.2017 - 06.2020
Senior Account Executive
Six Flags Magic Mountain
08.2011 - 09.2017
Membership Director
Santa Clarita Valley Chamber of Commerce
08.2008 - 11.2010
Grossmont Junior College
High School Graduate -
Valencia High School
Bachelor of Arts - Communications
Rochville University
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