Curtis Morrow
Winston,GA
Summary
The key to success is attitude, and work ethic. I am a very passionate, family-oriented guy. I have been in sales, management, and leadership roles for over 25 years. I was a business owner of a construction company for 13 years, and I sold my services to hundreds of people over the years. I have managed multiple locations of fitness clubs for the largest fitness club chain in the world (LA Fitness). I develop future managers and teach them how to run multimillion-dollar facilities. I hold all sales records in the history of LA Fitness, growing profits in each market I ran at a rate of 900% to 1,200% on a monthly basis. With my ability to relate to others, my competitive nature to win, and the drive to exceed goals, I will produce profit for a company and be a valued asset to the organization.
Overview
27
27
years of professional experience
1
1
Certification
Work History
District Rental Manager
MHC Trcuk Leasing
Atlanta , GA
01.2023 - Current
- Managed all locations for rental/lease in Georgia.
- Responsible for managing over 150 customer accounts, a fleet of over 200 trucks, and maintaining customer relationships daily.
- Responsible for accounts receivable and the collection of payment.
- Responsible for recruiting, training, and developing staff.
- Monitored staff's production of phone calls, daily sales force entries, new accounts created, daily marketing efforts, and daily utilization percentages.
- Responsible for daily prospecting and marketing to find new business. Face-to-face meetings, door-to-door visits, phone calls, and follow-ups on all referrals and leads from existing customers, etc.
- Managed rental P&Ls, KPIs, and CRMs in all branches daily.
District Vice President
La Fitness - Fitness International
Atlanta, GA
01.2015 - 01.2023
- Build strong relationships with customers and staff
- Identified financial strengths and weaknesses by regularly reviewing KPI's and tracking reports to create better solutions to keep the business at a profit
- Train and develop sales staff staff of 40-60 employee's
- Manage people individually based off of strengths and weaknesses helping them see and buy into the companies vision all working towards the same goal.
- Assist my staff in the field if needed with tasks to keep projects on task helping meet tight deadlines
- Responsible for Increasing revenue by 100%+ on monthly basis with improved marketing and promotional strategies diversified across multiple channels
- Daily recruiting to keep 12-15 clubs fully staffed
District Sales Manager
La Fitness - Fitness International
ATLANTA, GA
09.2014 - 01.2015
- Train and develop sales and management staff
- Daily review KPI's and tracking reports creating better solutions to profit the business
- Manage, motivate, inspire staff of 20-40
- Assist with task in the field with staff to help them meet/exceed business and personal goals
- Increase the business by 100%+ on monthly basis
- Daily recruiting to keep 10-12 clubs fully staffed
General Manager
La Fitness - Fitness International
ATLANTA, GA
01.2014 - 09.2014
- Responsible for recruiting, training, developing staff of up to 20 employee's
- Responsible for exceeding all sales goals to profit company
- Responsible for providing a safe and clean facility/environment for staff, clients and members
- Daily Marketing and prospecting with and through a sales team
- Manage daily KPI reports to better help profit my staff and company
- Manage daily customer service program
- increase revenue by 100%+ on monthly basis
Assistant Manager
La Fitness - Fitness International
ATLANTA, GA
11.2013 - 01.2014
- Daily Marketing and prospecting for increased sales
- Manage facility in absence of manager
- Recruit, train, develop staff
- Sales, Service, Manage CRM's
- Build strong relationships with clients and staff
Route Delivery Driver
Atlanta Beverage
ATLANTA, GA
06.2010 - 11.2013
- Build business to business relationships
- Deliver Kegs to restaurants, bars, hotels, events
- Responsible for selling new beer taps to clients in hopes to pull a competitors
- Service customers and fix any issues they may have
Business Owner
Morrow's Construction
05.1998 - 06.2010
- Maintain and manage 4-5 crews over Georgia performing different specialty task
- Market to businesses and home owners selling my services creating new business
- Manage full time 24 hour a day customer service and warranty program
- Tracked trends and capitalized on emerging opportunities to adapt to changing business conditions and market demands
- Controlled expenses and monitored employees to achieve budget targets
- Maintain optimal employee coverage for business needs with well-prepared team schedules
- Spearheaded business expansion across Georgia, including overseeing new construction and commercial projects
Education
Central High School
Carrollton, GA05.1998
Skills
- Customer Service Management
- Sales
- Problem solving
- Creating solutions
- Staff Development
- Marketing and prospecting
- Construction expert
- Multi-Unit Management
Accomplishments
- 3 years semi-professional football
- 1 year professional arena football
- Golden Glove Boxer
Volunteer
- Head Football Coach (9U)
- Train and inspire kids to be competitive not only at sports but in life
- Teach the value of Winning and Learning lessons of losing
- Teach value of discipline and respect for themselves, others, and there parents
Certification
- Master Certified Personal Trainer and Nutritionist
References
- La Fitness Senior Regional Vice President Joshua Bates (951)-775-3572
- Branch Manager MHC Truck Leasing Chad Dollar 770-715-2202
Timeline
District Rental Manager
MHC Trcuk Leasing
01.2023 - Current
District Vice President
La Fitness - Fitness International
01.2015 - 01.2023
District Sales Manager
La Fitness - Fitness International
09.2014 - 01.2015
General Manager
La Fitness - Fitness International
01.2014 - 09.2014
Assistant Manager
La Fitness - Fitness International
11.2013 - 01.2014
Route Delivery Driver
Atlanta Beverage
06.2010 - 11.2013
Business Owner
Morrow's Construction
05.1998 - 06.2010
Central High School
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