Cynthia Ashlock

• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Managed digital projects (web, app, video) from initial concept through development to final implementation and live monitoring.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic advertising placements.
• Developed and optimized websites to improve search engine ranking, user experiences and conversion rates. (CRO)
• Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy. (Audience development)
• Evaluated market trends to stay current on consumer, competitor, and technological changes.
• Implemented marketing automation tools to streamline and automate repetitive marketing tasks. (Zapier, Email workflows, CRMs)
• Optimized campaigns through A/B testing to increase online sales. (Ads, Landing Pages, CRO)
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Wordpress development & maintenance

• 3 years agency experience.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Provided technical and strategic leadership to 4 direct reports and other divisions, offering expertise for on/off page SEO, SEO (local, backlink, keyword, technical) Audits, Pay Per Click Advertising Management, Keyword Research, Link Building, and more.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Managed team engaged in ongoing product optimization, account management and ad placement.
• Agile/Scrum project management with Level 10's, One-on-Ones, Quarterly/Annual Rocks.
• Use of SEO tools (SEMRush, Moz, Ahrefs, Screaming Frog, Google Tools, more)
• Client-facing role with monthly reports (meetings with clients).
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives. (In-house and client marketing)
• Managed advertising budgets of over 2m/year. Assigned 8-12 clients at a time.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Advertising platforms utilized: Google Ads, Microsoft Advertising (Bing/Yahoo), Meta (Facebook/IG), LinkedIn, Twitter, Amazon Ads, Apple Ads
• Client types: B2B, B2C, Ecommerce (retail), Finance, Healthcare, Local
• Monthly performance analysis and recommendations for client work going forward
• Email Marketing (Mailchimp, Active Campaign) with segmented campaigns, creating email workflows, funnel campaigns
• CRM integrations (Hubspot, Pardot, Salesforce), Google Analytics, Tag Manager & Search Console,
• Usability Analysis (HotJar, HeatMapping), and more
• Local SEO: Manage and optimize Google My Business listings, Bing & Apple Places.
• Developed and documented marketing division best practices & SOP's for marketing success.

• Web design, development, and search engine optimization (Dreamweaver/Photoshop/FTP)
• Google Ads management
• Customer service & customer retention
• Local marketing services and on page SEO for clientele
• Detailed reporting, risk analysis, fraud management
• Domain name management including sales, parking and revenue.

• Webmaster and Marketing of webmaster resource sites and message boards including client advertising services for 40+ advertisers, managing their promotions and placements on site as well as monitoring performance with monthly reports and stats analysis
• SEO Marketing work on all in-house properties and for a number of clients
• Write engaging articles about marketing and SEO to help webmasters succeed
• Spoken about SEO at industry conference (Internext) audience of over 200
• Developed and implemented techniques for increasing page visits and likes.
• Advertising Management services for clients
• Message board and social networking site administration
• Affiliate marketing and traffic management for consumer related web properties. This includes managing monthly advertising budgets, buying placement, monitoring performance and making necessary adjustments
• Developed and deployed content marketing strategies to improve organic search traffic.
• Google Adwords Management for Clients, as well as other Pay Per Click Search Engine campaigns
• Maintenance and development of Webmaster Tools and Resources
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Posting Press Releases, News, Event Information, and more.

• Led end-to-end development and execution of growth-oriented digital marketing plans and activities to drive global revenue.
• Reduced advertising costs by 50% through relationships and optimization of campaigns while retaining the same performance achieved at full cost
• Saved company over $10,000 per month across a 6 month period managing their advertising more effectively
• Achieved top search engine rankings for keywords related to "billing"
• Marketing and monetization of all held internet properties and web development
• Editing, webmastering, optimizing use of affiliate programs and selling traffic/banner advertising to both surfers and webmasters on IndustryElite.com and 30+ other domains
• Sold advertising for both B2C and B2B traffic.
• Continually maintained and improved company's reputation and positive image in markets served.

• Created content strategies for digital media.
• Optimized website content and images to improve search engine rankings.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Researched and analyzed industry trends to inform search marketing strategies.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.

The Wild Wild West Days of the Internet!

We used over 1000 domain names for promotion in the search engines to push traffic to 50 primary sites including online credit card processing service, web hosting company, 28 subscription sites, 11 online gaming, sports sites, and other commerce based entities. Remember "doorway pages?" This takes it WAY back to optimizing for Lycos, Altavista, Excite, WebCrawler, Ask Jeeves, and other dinosaurs. I recovered all 1000 domain names from search engine black list within 4 months by rebuilding all by hand after employees before me were discovered using cloaking and other unethical marketing tactics in search engines.

Hired, trained and managed 3 other employees in the marketing department.