Cynthia Reyna
Dedicated automotive professional with 25+ years of experience in customer service, leadership, operations, and team development, including 5+ years with Rochester Motor Cars supporting Sales, Finance, and Fixed Operations. Experienced in the Toyota customer experience from initial contact through vehicle delivery, including bilingual support during sales and finance transactions. Skilled in building customer relationships, resolving concerns, training employees, improving processes, and supporting dealership success. Recognized for professionalism, reliability, leadership, and a commitment to Rochester Motor Cars' mission of "Grow people, make friends, and do good."
Professional with extensive experience in providing exceptional customer service and administrative support. Strong focus on collaboration and adapting to changing needs ensures effective team dynamics and smooth operations. Skilled in managing multi-line phone systems, scheduling, and maintaining welcoming environment. Reliable, organized, and poised to enhance front desk efficiency and client satisfaction.
Diligent customer service with solid background in managing front desk operations and ensuring smooth daily workflow. Proven ability to handle high-volume environments and effectively address guest inquiries and concerns. Demonstrated excellent communication and organizational skills to enhance guest experiences and support team objectives.
Work History
Front Desk Receptionist | Business Development Representative | Customer Service Lead
5 Years 5 Months- Support daily dealership operations across five brands and seven locations while delivering exceptional customer experiences.
- Partner with Toyota Sales, Finance, and Fixed Operations teams to support customer satisfaction and dealership goals.
- Provide bilingual (English/Spanish) support for customers throughout the vehicle ownership experience.
- Translate for Rochester Toyota customers during sales consultations, finance presentations, paperwork discussions, and vehicle delivery.
- Gain firsthand knowledge of the complete vehicle sales process, including customer needs assessment, trade evaluation discussions, deal structure, financing, lender interactions, and closing procedures.
- Support sales consultants by managing customer inquiries, appointments, and communication to improve customer engagement.
- Assist Fixed Operations by scheduling service appointments, explaining recommended maintenance services, and helping customers understand the value of additional services and prepaid maintenance plans.
- Build customer trust by clearly communicating recommendations and helping customers make informed decisions.
- Support customer retention by creating positive experiences beyond the initial vehicle purchase.
- Lead and train front-line employees to maintain Rochester Motor Cars' customer service standards.
- Assist management with interviewing, onboarding, coaching, and employee development.
- Help resolve customer concerns while maintaining professionalism and protecting the customer relationship.
- Create Excel tracking tools and reports to improve organization, communication, and workflow efficiency.
- Recognized for adaptability, leadership, teamwork, and ability to support multiple departments in a fast-paced dealership environment.
Special Education Paraprofessional
4 Years- Developed strong communication, leadership, and conflict-resolution skills while collaborating with students, families, and staff.
- Supported individualized goals through organization, patience, and teamwork.
Certified Pharmacy Technician
1 Year- Maintained accuracy, compliance, and quality standards in a highly regulated environment.
- Provided professional customer support and documentation management.
Certified Pharmacy Technician | Team Lead
5 Years- Led daily workflow, trained employees, and maintained high customer service standards.
- Managed customer relationships, inventory, scheduling, and operational processes.
- Supported team performance through coaching and organization.
Education
Certified Pharmacy Technician - Pharmacology
GED
Skills
Certification
- National Certified Pharmacy Technician
- Active through December 2027
Timeline
Front Desk Receptionist | Business Development Representative | Customer Service Lead
Special Education Paraprofessional
Certified Pharmacy Technician
Certified Pharmacy Technician | Team Lead
Mission High School
South Texas College
Accomplishments
- Promoted to leadership for demonstrating exceptional enthusiasm and maintaining composure in highly challenging situations in a short time span.
- Promoted to leadership for displaying outstanding enthusiasm and remaining calm in extremely trying situations.
Languages
LEADERSHIP VALUE
- Proven ability to support and develop employees.
- Strong understanding of customer experience from Sales, Finance, and Fixed Operations perspectives.
- Trusted to represent Rochester Motor Cars professionally with customers and team members.
- Passionate about creating a positive environment where employees succeed and customers feel valued.