Dakota Gonzales
Austin
Summary
Retail operations leader with 6+ years of experience driving performance across high-volume, multi-site operations totaling $60M–$120M+ in annual revenue. Known for building and leading large teams (30–150), optimizing labor and payroll, and executing disciplined operating models that improve profitability and customer satisfaction. Trusted partner to district and regional leadership, with a track record of developing leaders and scaling processes across multiple locations.
Overview
7
7
years of professional experience
Work History
Executive Team Leader – Service & Engagement
Target
01.2024 - Current
- Owned end-to-end service and engagement operations for a $60M high-volume retail location, accountable for payroll, productivity, and service execution.
- Assessed staffing needs and approved schedules to align labor hours with traffic patterns, productivity targets, and payroll budgets.
- Led, coached, and performance-managed cross-functional leadership teams, establishing clear expectations and addressing underperformance.
- Improved Drive Up wait times by 20% year over year through labor modeling, root cause analysis, and workflow redesign.
- Drove district-leading digital engagement, achieving 65% loyalty-linked transactions, improving retention and repeat visits.
- Ensured adherence to company policies, safety standards, and operational procedures through audits, follow-up, and corrective action.
- Oversaw resolution of escalated customer concerns, implementing corrective actions to improve satisfaction and prevent repeat issues.
- Collaborated with district leadership and peer stores to standardize best practices in labor planning and service execution.
- Built leadership succession plans to support bench strength and long-term district performance.
eStore Operations Manager
H-E-B
12.2018 - 08.2024
- Directed digital and in-store operations across multiple locations generating up to $120M annually, leading teams of 30–150 employees.
- Held responsibility for labor planning, scheduling, and staffing decisions to align payroll with volume and productivity targets.
- Increased fulfillment capacity from 75% to 103% through workflow redesign and cross-functional coordination.
- Reduced substitution and short rates from 10% to 4% by implementing audits, retraining teams, and quality controls.
- Managed recruiting, hiring, and development of team members and leaders, building strong talent pipelines across stores.
- Ensured compliance with company policies, safety standards, and operational procedures through regular audits and corrective action.
- Monitored inventory handling and loss trends, implementing controls to minimize shrink and operational losses.
- Acted as liaison between store teams and regional/corporate leadership, influencing updates to labor models and operating standards.
- Developed and promoted leaders while maintaining top-quartile district performance in accuracy, capacity utilization, and customer satisfaction.
Education
High School Diploma -
Leander High School
Skills
Multi-Unit Operations
Labor & Payroll Optimization
Performance Management
Talent Development & Succession Planning
Operational Audits & Compliance
Process Improvement
Customer Experience Management
Cross-Functional Leadership
P&L Ownership
Strategic Planning
Timeline
Executive Team Leader – Service & Engagement
Target
01.2024 - Current
eStore Operations Manager
H-E-B
12.2018 - 08.2024
High School Diploma -
Leander High School