Dana Grubb
Austin,Texas
Summary
Event Sales Manager Seeking Director Level Role
Goal-oriented Event Sales Manager with distinguished experience in sales and events industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Event Sales Manager
The Driskill Hotel
07.2022 - Current
- Increased event sales revenue by developing and maintaining strong relationships with clients.
- Orchestrated planning, up-selling, and seamless coordination with exceptional leadership
- Demonstrated strong yield and revenue management, excellent communication, and a passion for sales
- Used creativity and motivation for outstanding results
- Effectively communicated function arrangements through Banquet Event Orders (BEOs) to hotel departments
- Collaborated with clients on BEOs within hotel policies, ensuring successful goal accomplishment
- Worked closely with sales, reservations, front desk, and valet to maintain high hotel standards for group stays
- Consistently exceeded quota; exceeded 2023 total quota by 33%, with $1.4 million in sales
Catering and Events Manager
2020 Market Scratch Kitchen & Bar
09.2021 - 06.2022
- Generate new business through inbound inquiries and outbound selling techniques, including networking, relationships, and direct sales calls
- Establish and lead a company Catering Division, fostering relationships with local venues
- Attend networking events, implement local direct marketing
- Plan, coordinate, and execute private dining and catering events
- Develop custom proposals covering catering, room set-up, event flow, and other event details
- Exceeded previous year's sales targets by 46%
Private Dining and Events Manager
Lonesome Dove & Colorado Lease
03.2019 - 09.2021
- Generate new business through inbound inquiries and outbound selling techniques, including networking, relationships, and direct sales calls
- Establish and lead a company Catering Division, fostering relationships with local venues
- Attend networking events, implement local direct marketing
- Plan, coordinate, and execute private dining and catering events
- Develop custom proposals covering catering, room set-up, event flow, and other event details
- Grew Year over Year sales by 31%
Luxury Sales RezForce
Navis, CRM
11.2020 - 04.2021
- Sold guest rooms for over 85 luxury hotels and resorts during the slow months of Covid
Event Sales Manager
Max’s Wine Dive
07.2017 - 03.2019
- Generate new business through inbound inquiries and outbound selling techniques, including networking, relationships, and direct sales calls
- Establish and lead a company Catering Division, fostering relationships with local venues
- Attend networking events, implement local direct marketing
- Plan, coordinate, and execute private dining and catering events
- Develop custom proposals covering catering, room set-up, event flow, and other event details
- Exceeded Quota for Q2 and Q3 on 2017 by an average of 8% and Year over Year 2018 by 9%
Catering Coordinator
Crave Catering
06.2016 - 07.2017
- Assisted the Catering Director, Corporate Sales and Wedding Sales
- Prepared and submitted bids and contracts
- Managed execution of events as the Catering Manager, including managing all servers and bartenders and managing set-up, tear-down and all details of the event
Owner/Wedding and Events Planner
Extraordinary Events by Dana
05.2015 - 06.2016
- Owner and planner for a host of weddings and events
- Sold, planned and executed weddings and other social events
Individual and Group Sales Specialist
Vacations-To-Go
12.2006 - 07.2014
- Sold over 30 cruise lines specializing in individual bookings from Dec 2006 through Dec 2012
- Specialized in group sales for all cruise lines from Jan 2013-Jul 2014
- 1.5 Million Dollar Club in 2007, 2013; Million Dollar Club 2008, 2009, 2010, 2011, 2012
Education
Bachelor of Science in Psychology -
Texas A&M University
Skills
- CRM management
- Time management
- Self-motivation
- Cross-selling strategies
- Strategic planning
- Performance tracking
- Goal orientation
- Team leadership
- Organizational skills
- Event coordination
Industry and Networking Affiliations
- ATX Venue Partners
- ILEA International
- NACE
- Houston Livestock Show and Rodeo - Lifetime Member since 2000; Volunteer 2001-2013
References
References available Upon Request
Certification
- Certified Meeting Planner (CMP)
- Certified Wedding and Event Planner (CWEP)
Timeline
Event Sales Manager
The Driskill Hotel
07.2022 - Current
Catering and Events Manager
2020 Market Scratch Kitchen & Bar
09.2021 - 06.2022
Luxury Sales RezForce
Navis, CRM
11.2020 - 04.2021
Private Dining and Events Manager
Lonesome Dove & Colorado Lease
03.2019 - 09.2021
Event Sales Manager
Max’s Wine Dive
07.2017 - 03.2019
Catering Coordinator
Crave Catering
06.2016 - 07.2017
Owner/Wedding and Events Planner
Extraordinary Events by Dana
05.2015 - 06.2016
Individual and Group Sales Specialist
Vacations-To-Go
12.2006 - 07.2014
Bachelor of Science in Psychology -
Texas A&M University
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