Dana Mullins
Long Island,NY
Summary
Creative and passionate wellness and skincare professional with a strong background in luxury spa operations, client education, and team leadership. Known for blending strategic thinking with a personable, guest-focused approach to create memorable experiences. Experienced in supporting high-end spa and hospitality environments, launching services and products, and guiding teams toward excellence. Excited to bring my expertise in wellness, customer care, and brand experience to a new position.
Overview
8
8
years of professional experience
Work History
Regional Operations Manager
Silver Mirror Facial Bar
Miami, FL
09.2023 - 08.2025
- Oversaw daily operations for two locations, ensuring operational efficiency and alignment with brand vision.
- Led the successful launch and growth of a new location, achieving 200+ membership sales in the first year.
- Supported the launch of MedSpa services, including acquiring injectables and ensuring a seamless transition into daily operations.
- Assisted in marketing strategy and management of five new product launches over six months, coordinating cross-functional efforts to optimize reach and sales.
- Managed hiring, training, and development of a 20-member team, fostering a culture focused on customer satisfaction and professional growth.
- Drove sales initiatives across products, services, and memberships, consistently exceeding targets.
- Contributed to creative marketing campaigns, PR initiatives, and product content development to enhance brand presence and customer engagement.
- Created and hosted B2B outreach events and built strong relationships with local businesses and vendors to support community and brand growth.
- Handled retail inventory management, including ordering and monthly tracking.
Spa Director of Sales
Exhale Spa, Kimpton Epic Hotel
Miami, FL
02.2022 - 02.2023
- Supervised a team of 40 employees, ensuring high performance and smooth operations.
- Delivered expert knowledge in luxury wellness, skincare, and high-end product offerings.
- Coordinated large-scale VIP events for 100+ guests, enhancing client experience and brand reputation.
- Achieved sales quotas and earned bonuses through strategic promotions and membership/merchandise sales.
- Developed targeted seasonal offers and managed inventory flow to drive revenue.
Center Manager
European Wax Center
East Northport, NY
05.2017 - 03.2021
- Tracked team performance through daily analytics to optimize productivity.
- Maintained top individual sales performance, consistently driving $16K+ in monthly revenue.
- Ensured high-quality guest experiences and resolved all guest relations issues.
- Led marketing efforts by communicating service offers and coordinating monthly campaigns aligned with brand goals.
- Promoted featured products through team education and in-store promotions.
Education
A.B.A. Certified Paralegal -
Hofstra University
NYBachelor of Science - undefined
University of Tampa
FLSkills
- Legal Knowledge/ Research Skills
- Pattern Recognition
- Leadership
- Crisis Management
- Cross-Functional Collaboration
- Customer Relationship Management
- Sales Management Project Facilitator
- Product Education
- Strong Mathematical Skills
- Multitasking
- Consumer Engagement
Professional
- Marketing Coordination
- Public Speaking
- Negotiation
- Business Development
- Microsoft Office/ Google
- HOTSOS/Opera
- SalesForce/SalesLoft
- Boulevard/Prospr
- PayCom/Proliant/ADP
- MindBody/Zenoti
Technical
Timeline
Regional Operations Manager
Silver Mirror Facial Bar
09.2023 - 08.2025
Spa Director of Sales
Exhale Spa, Kimpton Epic Hotel
02.2022 - 02.2023
Center Manager
European Wax Center
05.2017 - 03.2021
Bachelor of Science - undefined
University of Tampa
A.B.A. Certified Paralegal -
Hofstra University