Dana Willis
Waxhaw
Summary
Results-driven New Home Sales Consultant with 9+ years of experience in new construction sales, community launches, and high-performance pipeline management. Proven track record of consistently meeting or exceeding sales quotas while delivering an exceptional customer experience, reflected in a 95% “willing to refer” rating. Recognized for strong market knowledge, professionalism, and ability to build lasting client relationships that generate repeat and referral business.
Overview
9
9
years of professional experience
Work History
New Homes Sales Specialist
Dreams Finders Homes
Charlotte, NC
10.2025 - Current
- Lead on-site sales efforts for new construction community, driving buyer traffic and contract activity from initial community launch
- Consistently meet or exceed monthly and quarterly sales quotas through proactive follow-up, lead conversion, and relationship-building
- Deliver a high-level customer experience resulting in a 95% “willing to refer” client satisfaction rating
- Build and maintain strong relationships with local broker partners to increase referral traffic and repeat business
- Conduct in-depth buyer consultations to understand needs, lifestyle, and financial goals, aligning them with appropriate floorplans and homesites
- Present and sell homes using value-based strategies, including financing incentives, rate buydowns, and closing cost assistance
- Partner with preferred lenders to structure competitive financing solutions that improve affordability and drive sales
- Execute marketing initiatives including broker events, grand openings, social media campaigns, and email outreach
- Maintain expert-level knowledge of community features, pricing, inventory, and competitive market conditions
Senior Sales Consultant
True Homes
Monroe NC
01.2017 - 10.2025
- Top-performing sales consultant with a consistent record of meeting or exceeding sales goals in new construction communities
- Maintained a strong pipeline of prospective buyers, managing the full sales cycle from initial inquiry through closing
- Achieved a 95% customer satisfaction and referral rating by delivering exceptional service and building trust with clients
- Developed and nurtured relationships with local real estate agents, generating a steady stream of referral business
- Guided buyers through home selection, floorplan customization, structural options, and financing processes
- Played a key role in community success through participation in promotional events, model home presentations, and outreach efforts
Education
Gaston College
Dallas, NCSkills
- Strong negotiation skills
- Broker & Realtor Relationship Management
- Goal-oriented mindset
- Market analysis expertise
- NC & SC License
- Professionalism and integrity
Timeline
New Homes Sales Specialist
Dreams Finders Homes
10.2025 - Current
Senior Sales Consultant
True Homes
01.2017 - 10.2025
Gaston College