Daniela Fletes
Jacksonville,FL
Overview
4
4
years of professional experience
1
1
Certification
Work History
District Sales Leader
PepsiCo
07.2022 - Current
- Directly manage team of 15-20 representatives.
- Analyzed current customer sales data and demographics to identify target market segments and product positioning to outperform competitors.
- Responsible for marketing initiatives in more than 200 accounts leading to overall sales growth of 7.2% to prior year.
- Identified and implemented process improvements that refined warehouse and equipment organization through use of inventory spreadsheets and mapping.
- Won Q2 Celebrate Success Nominee based on sales performance, community event planning, and positive frontline feedback.
- Established PepsiCo Southeast Region Green Teams to promote Pep+ (people and planet) initiatives throughout region.
Founder and Owner
Renaissance Studios
04.2020 - 07.2022
- Created original designs through reconstruction of second hand clothing to promote sustainability.
- Generated over $15,000 of sales through use of social media marketing strategies.
- Analyzed financial information (P&L reports) monthly to successfully maintain budget and manage inventory.
- Identified market trends and opportunities for growth, leveraging data-driven insights to drive business decisions.
Education
Bachelor of Science - Finance
Purdue University
West Lafayette, IN05.2022
Skills
- Team Leadership
- Project Planning
- Marketing Strategy
- Data Analysis
- Microsoft Excel, Teams, Powerpoint, Power BI, Outlook, Tableau
Volunteer Experience
Jan 2023- Present Volunteer Income Tax Assistant, United Way of Northeast Florida- RealSense
July 2023- Present Stein Fellowship, United Way of Northeast Florida
October 2023- Present Mentor, Big Brothers Big Sisters Mentor
Certification
Jan 2023- Advanced Tax Certification, Internal Revenue Service
Dec 2023- Data Visualization with Tableau, OpenClassooms
Timeline
District Sales Leader
PepsiCo
07.2022 - Current
Founder and Owner
Renaissance Studios
04.2020 - 07.2022
Bachelor of Science - Finance
Purdue University