To secure a challenging position in a progressive business environment that focuses on financial success and customer service.
Driven Sales Coordinator with significant experience in the field. Well-versed in fostering client relationships, overseeing sales teams, and improving sales processes for smooth operations. Demonstrated abilities in strategic planning and execution, contract negotiation, and project management. Notable impact includes successful coordination of sales activities leading to operational efficiency and increased revenue.
Overview
18
18
years of professional experience
Work History
Sales Coordinator
Aimbridge Hospitality
Knoxville, TN
06.2024 - Current
Performed follow-up calls with customers after each sale was completed.
Managed client relationships by responding promptly to inquiries and addressing any issues that arose during the course of a sale.
Collaborated with internal teams such as marketing, finance and operations departments in order to ensure successful execution of projects from start to finish.
Created and maintained a database of leads for follow-up by sales team.
Maintained an accurate record of all sales activities in the CRM system.
Established relationships with prospects by following up on leads in a timely manner.
Tracked performance metrics such as call volume, conversion rate.
Prepared detailed proposals for prospective customers outlining services offered.
Researched potential leads to identify key decision makers within target organizations.
Generated reports to track progress towards goals on a weekly basis.
Provided guidance to clients on contract terms and conditions.
Reviewed existing contracts for accuracy and completeness before signing off on them.
Maintained a database of current contracts and associated documents.
Evaluated requests for new or revised contractual arrangements before submission.
Created legal contracts with accuracy, clarity, and efficiency.
Developed and wrote winning proposals for various contracts.
Front Desk Manager
White Lodging
Knoxville, TN
05.2023 - 06.2024
Direct of Front Office
White Lodging
Knoxville, TN
05.2023 - 06.2024
Maintained updated knowledge through continuing education and advanced training.
Utilized various software and tools to streamline processes and optimize performance.
Prioritized and organized tasks to efficiently accomplish service goals.
Operated a variety of machinery and tools safely and efficiently.
Ensured that guests received prompt, courteous attention throughout their stay.
Provided training to staff in customer service, safety, and other topics related to hospitality industry.
Monitored customer feedback surveys and took appropriate action based on results.
Analyzed sales data from different channels and identified opportunities for improvement in terms of pricing strategies or promotions.
Developed and implemented hotel policies and procedures.
Conducted regular inspections of the property's interior and exterior areas to identify any maintenance issues requiring immediate attention.
Mentored new employees, demonstrating best methods for servicing clients and guests.
Established successful employee turnover and retention strategies to improve culture and boost employee experience and business outcomes.
Coordinated with the sales team to develop strategies for attracting new business.
Conducted regular staff meetings to communicate objectives, updates, and gather feedback.
Performed account analysis and reconciliations, including bank statements and inter-company general ledger accounts.
Answered questions from customers regarding their billing or payment status.
Coded invoices to maintain organized and accurate records.
Managed daily bookkeeping functions with attention to accounts receivable, accounts payable, banking reconciliation and disbursements.
Resort Manager
Banana Bay Resort & Marina
Marathon, FL
07.2021 - 03.2022
Function as the primary strategic leader of the hotel with responsibility for all aspects of the operation, including guest and associate satisfaction, human resources, payroll, accounts receivable financial performance and sales/revenue management.
Analyze business results and work with the leadership team to develop effective strategies to address needs.
Make key decisions and oversee execution, removing obstacles to success and ensuring appropriate resources are available to achieve business results.
Ensure brand standards are met with the objective of meeting or exceeding guest expectations; communicating follow-up actions to the team as necessary.
Drive the sales culture in the hotel through active involvement in the sales process, including encouraging the leadership team to develop effective revenue management strategies and setting aggressive goals that will drive the property’s financial performance.
Prepare an annual budget and business plan in collaboration with appropriate department heads to ensure the smooth operations of the hotel, set financial goals and plan expenses.
Monitor actual sales and revenues to determine variance and assess goal accomplishments.
Create and lead an environment in which all associates have the ability to reach their full potential.
Oversee 9 rental units for employee housing. Handle all move out and move in process.
Oversee all aspects of the hotel. Departments included: Restaurant, Front Desk, Housekeeping, Engineering, Groundskeeper, Marina, Sales, Events, and manage projects with vendors.
Verify nightly audits to ensure all financial controls are being met.
On Call and Emergency duties.
Daily use of Opera Cloud, STR, Revinate, Smart Sheet, and Excel.
Increase profits and limit spending to raise bottom line. While I was there the property became profitable for the first time in 5 years. Our RevPar and ADR growth was the highest in the company.
QC inspection was a 94% as of our last inspection. Growing from 70% when I first arrived. Also, the highest in the company.
Develop SOP’s and Checklist for the property.
Fully staffed the property without the use of any outside/contract labor.
Assistant RV Resort Manager
Sun Communities (Pelican RV Resort & Ocean Breeze)
Marathon, FL
08.2020 - 07.2021
Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures.
Adheres to Sun’s Timekeeping Policy by reviewing, verifying accuracy, approving and submitting direct report(s) time recorded.
Partners with Team Relations on team member counseling and recommendation of termination when appropriate.
Conducts team member performance reviews and recommends compensation adjustments.
Ensures guests and residents receive the highest levels of service consistent with Sun’s Customer Service philosophy.
Consults RV Resort Manager or RVP to determine the best course of action in the event a question or situation does not have an established guideline.
Coordinates the timely distribution of rental increase and lease renewal notices.
Coordinates with maintenance team to ensure vacant sites are prepared for home move-ins.
Ensures compliance of policies designed to increase team member safety. Completes and submits workers’ compensation accident reports and incident reports on a timely basis.
Ensures compliance with the federal, state and local agencies that regulate fair housing laws and resort operations.
Ensures that overall resort appearance is well maintained and groomed to Sun’s curb appeal standards.
Handles and reports emergencies that may arise onsite, insuring adherence to standard operating procedures.
Handles resident and guest complaints/inquiries in a timely & professional manner by communicating through a variety of means, and offers solutions consistent with guidelines established by Sun. Written correspondence to inquiries must be sent.
Revenue and Reservations Manager
Hyatt Place Marathon FL/ Faro Blanco Resort
Marathon, FL
04.2018 - 03.2020
Meet with Sales Department daily to review occupancy, rates, reservations & group blocks.
Make and confirm reservation according to the customer’s needs and requests.
Daily use & reconciliation of Opera, Micros, Citrix, and Prio.
Review room blocks for extended stays. Block specific rooms and suites & special group requests.
Work with DOS, GM, AGM & Revenue Manager towards achieving forecasted revenue.
Review daily market strategies and adjust rates and availability as necessary.
Assist with collections and account receivables.
Verify nightly audits to ensure all financial controls are being met.
To maximize rooms revenue given a RevPAR perspective.
Set & update rate strategy per market segment on 12 months rolling basis.
Promoted from Guest Service Manager within my first 6 months.
Guest Services Manager
The Hammocks the Marathon Bluegreen Vacations
Marathon, FL
04.2017 - 04.2018
Interview, hire, train, schedule, coach, counsel, and discipline associates and perform annual performance evaluations.
Efficient daily operation of Guest Services, while adhering to budget guidelines.
Maintain adequate and accurate room inventory. Monitor availability and reservations regrets.
Respond to guest questions, concerns, comments, and requests promptly, courteously and professionally.
Develop, implement and maintain associate incentive and reward program(s).
Ensure that associates complete daily responsibilities and maintain the quality of guest satisfaction.
Complete and reconcile all EOM reports as needed for financial reporting.
Communicate effectively with all other departments.
Verify nightly audits to ensure all financial controls are being met.
Manager on Duty shift responsibility.
Daily use with Coupa, TSW, AS400, BOSS, Weshare, and SDG2 PCard.
Reservations Manager
Hyatt Place Marathon FL/ Faro Blanco Resort
Marathon, FL
03.2015 - 04.2017
Meet with Sales Department daily to review occupancy, rates, reservations & group blocks.
Make and confirm reservation according to the customer’s needs and requests.
Oversee all third-party reservations and block fulfillment.
Daily use & reconciliation of Opera, Micros, Citrix, and Prio.
Ensure special handling of repeat guests and World of Hyatt VIP guests.
Resolve guest's issues and respond as needed.
Review room blocks for extended stays. Block specific rooms and suites & special group requests.
Work with DOS, GM, AGM & Revenue Manager towards achieving forecasted revenue.
Review daily market strategies and adjust rates and availability as necessary.
Assist and supervise front desk when needed.
Attend sales meetings for hotel, marina and restaurant. Come up with new promotions and assist with field sales calls to promote entire property.
Knowledgeable in hotel and guest room facilities/services and ensures reservations agents are equally knowledgeable.
Assist with collections and account receivables.
Dock Master
Marathon Marina
Marathon, FL
03.2014 - 03.2015
Take reservations for 125 slips, 9 RVs, and 3 condos.
Direct, move, assist and securely moor vessels.
Assist traffic along waterway.
Provide assistance to boaters as needed via VHF, phone or in person.
Clean dock area and maintain an orderly environment.
Collect dockage fees and handle ship store sales.
Maintain accurate records related to billing and collection of charges for dockage, RV lot and condo rentals.
Hostess/Assistant to the Director of Food and Beverage
The Butterfly Café
Marathon, FL
09.2011 - 02.2014
Assist in maintaining accurate inventory levels and placing orders with suppliers.
Experienced in Aloha and Visual One POS systems.
Coordinate and confirm all dining reservations.
Create seating charts and section assignments on a daily basis.
Responsible for all In-Suite Dining orders and deliveries.
Communicate changes to various departments ensuring highest level of guest satisfaction.
Review all invoices for accuracy, code to correct GL codes and submit to accounting.
Marketing Assistant/Receptionist
Coldwell Banker Schmitt
Marathon, FL
07.2007 - 02.2011
Provided superior customer service.
Demonstrated attention to detail, flexibility and innovation in resolving problems.
Daily responsibilities: answering/directing calls, processing emails, general office administration.
Education
CAM -
05.2025
Hospitality & Tourism Management -
Florida Atlantic University
05.2020
AHLEI CHS -
04.2018
GED -
03.2016
Skills
Revenue management
Team building
Effective communication
Sales strategies
Lead generation
Contract preparation
References
Sherry Xavier, Performance Analyst for BH Management, 702-236-0571
Yvonne Gloyd, Past Accounting Manager Spottswoods Comp, 863-605-2362
Clare Condra, Director at The Heron/ Westcare, 305-743-4129
Karen Thurman, General Manager at Grassy Flats Resort, 305-304-4912
Jorge Calvo, Business Owner in the Florida Keys, 305-747-6842
Education Certificates
GED, 03/16
AHLEI CHS, 04/18
Florida Atlantic University – Hospitality & Tourism Management, 05/20
CAM, 03/21, Presently working on this license.
Qualification Highlights
Proven ability to meet customer needs through dependability and punctuality
Recognized for working long hours as dictated by business levels
Strong commitment to customers, attention to detail, professionalism and follow-up
Exceptional ability to clearly communicate
Excel in working with a team yet able to work independently with little supervision
Resourceful, energetic and competent with strong multi-tasking abilities
Proficient in Windows, Microsoft Word, PowerPoint, E-mail and the Internet
Excellent people skills and ability to meet and exceed customer expectations
Results driven with exceptional ability to anticipate client needs
Adaptable to changing environments and training methods
Exceptional ability to keep composure under pressure and stressful situations
Timeline
Sales Coordinator
Aimbridge Hospitality
06.2024 - Current
Front Desk Manager
White Lodging
05.2023 - 06.2024
Direct of Front Office
White Lodging
05.2023 - 06.2024
Resort Manager
Banana Bay Resort & Marina
07.2021 - 03.2022
Assistant RV Resort Manager
Sun Communities (Pelican RV Resort & Ocean Breeze)
08.2020 - 07.2021
Revenue and Reservations Manager
Hyatt Place Marathon FL/ Faro Blanco Resort
04.2018 - 03.2020
Guest Services Manager
The Hammocks the Marathon Bluegreen Vacations
04.2017 - 04.2018
Reservations Manager
Hyatt Place Marathon FL/ Faro Blanco Resort
03.2015 - 04.2017
Dock Master
Marathon Marina
03.2014 - 03.2015
Hostess/Assistant to the Director of Food and Beverage