Daniella Green

Built foundational elements for a newly formed company, leading team meetings and sharing best practices.

• Implemented Wordpress, Eloqua, and Salesforce lead integration, including lead scoring.
• Collaborated with product management to develop go-to-market strategy for new and updated products.
• Developed marketing strategies for new product launches, including sales enablement tools and interactive video experiences.
• Managed regular reporting and updates for senior VP and executive stakeholders.
• Led marketing efforts for flagship events, exceeding attendance goals and optimizing event websites.

• Supported teams during time of transition and mergers, enabling business continuity in marketing function. Managed and motivated team of three to be productive and engaged.

Defined and drove global campaign strategy for growth in key markets.

• Conceptualized digital new business engine to enhance end-to-end customer experience.
• Provided campaign toolkits, best practices, data analysis, and resources to regional execution teams.
• Managed always-on digital marketing presence and led conversational marketing via AI channels.
• Spearheaded development and launch of chatbot on website, and enabled voice optimization.
• Led team-wide projects and quarterly planning, fostering a culture of innovation.
  
  

Defined and implemented global digital marketing campaigns for growth in key markets utilizing web, social and other channels

• Partnered with sales VP to define priorities and achieve business goals.
• Developed and led go-to-market ABM campaigns, generating $5m in revenue opportunity.
• Defined Go-to-Market Framework and trained marketing team.
• Led project team, promoting collaboration, feedback, and eliminating inefficiencies.
• Identified gaps in customer satisfaction across buyer journey and took action to address them.

Provided support, feedback, coaching, and upskilling opportunities for team members. Planned, designed, and project managed end-to-end regional marketing programs.

• Generated 200% increase in marketing revenue through effective content marketing and sales engagement.
• Create customer loyalty program, resulting in 20% increase in customer satisfaction scores.
• Developed and launched sales opportunity identifying dashboard utilized across business.
  
  

Responsible for end-to-end project management and build of marketing programs, ensuring 100% timely delivery and adherence to budget.