Open To Work
DANIELLE DENMAN
Orlando
Summary
Accomplished National Account & Retail Sales Leader with 15+ years of experience driving distribution, revenue growth, and retail partnerships across CPG and pet specialty. Proven ability to execute data-driven strategies, optimize in-store performance, and grow key accounts including PetSmart, Petco, Publix, Walmart, and Target.
Overview
20
20
years of professional experience
Work History
Account Manager | Liquid I.V. Portfolio
Greenhouse Marketing Agency
Orlando
11.2025 - Current
- Owned retail execution strategy across high-volume Publix, Walmart, and Target locations within the Orlando market, serving as the primary account lead for in-store performance.
- Developed account-specific placement, promotional, and timing strategies aligned to retailer calendars and brand growth objectives.
- Analyzed SKU-level performance and shopper behavior to optimize assortment, pack strategy, and secondary placement sell-through.
- Proactively pre-sold secondary placements to sustain visibility outside of major display programs while protecting margin.
- Leveraged top-performing stores as controlled test locations to validate strategies for broader regional and national scalability.
- Implemented strategic account planning initiatives that enhanced client relationship management and fostered long-term partnerships.
- Executed comprehensive analysis of client feedback to refine promotional strategies, resulting in a 15% increase in customer engagement.
- Developed and maintained strong client relationships through regular communication and tailored solutions, driving a 20% growth in account revenue.
National Accounts Team - District Manager
Nulo Pet Food
08.2020 - 11.2025
- Managed and grew sales performance across 250+ PetSmart, Petco, and independent pet retailers spanning multiple regions.
- Acted as a regional extension of national account leadership, executing account plans and supporting key initiatives tied to distribution, promotions, and placement.
- Expanded distribution and improved shelf placement through strong retailer partnerships and consistent execution.
- Recruited, trained, and led Brand Ambassador teams to ensure brand standards, promotional compliance, and retail execution excellence.
- Represented the brand at PetSmart and Petco national and global summits, supporting national strategy alignment and retailer engagement.
Veterinary Practice Manager
Mars Inc. | Banfeld Pet Hospital
02.2015 - 09.2019
- Led full operations of a multi-doctor veterinary practice with complete P&L responsibility.
- Managed staffing, budgeting, inventory control, and operational efficiency initiatives.
- Improved revenue performance and client retention through service optimization and team leadership.
Store Director | Flagship Location
Mars Retail Group - M&M's World Chocolate
05.2006 - 02.2015
- Directed full operations of a high-volume flagship retail location, leading large, multi-level teams across leadership, associates, and guest experience staff.
- Owned financial performance, staffing efficiency, merchandising execution, and brand standards in a high-traffic tourist environment.
- Built a culture of accountability and engagement, driving improvements in employee retention, operational consistency, and customer experience.
Education
Valencia College
Orlando, FLSkills
- National & Regional Account Management
- Retail Sales Strategy & Growth
- Account Planning & Forecasting
- Promotional & Placement Strategy
- Retailer Relationship Management
- P&L & Margin Awareness
- Field Execution & Team Leadership
- Cross-Functional Collaboration
Certifications
- Retail execution, merchandising, and category growth strategies
- Distributor/retailer relationship-management and account development
- Sales forecasting, CRM reporting,and data-driven decision-making
- Mars Inc Media & Leadership training (2010–2019)
- Gallup Survey Experience & Associate engagement Action Plans(10 yrs)
- Field merchandising strategy & retail-sales analytics training
- Human Resource Certification (2019)
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
RemoteHybridSalary Range
$90000/yr - $120000/yrTimeline
Account Manager | Liquid I.V. Portfolio
Greenhouse Marketing Agency
11.2025 - Current
National Accounts Team - District Manager
Nulo Pet Food
08.2020 - 11.2025
Veterinary Practice Manager
Mars Inc. | Banfeld Pet Hospital
02.2015 - 09.2019
Store Director | Flagship Location
Mars Retail Group - M&M's World Chocolate
05.2006 - 02.2015
Valencia College