Results-oriented Sales Professional skilled in market development and partnership formation within healthcare. Led initiatives in revenue generation and market share growth, while identifying opportunities and negotiating contracts. Developed strategic sales plans that enhance client relations and team performance.
Overview
19
19
years of professional experience
Work History
Biologics Sales Manager
Arthrex Grand Rapids
Grand Rapids
08.2022 - Current
Led regular meetings with staff to align on sales plans, goals, strategies, and objectives for achieving revenue targets.
Established relationships with key clients, while maintaining existing customer base.
Analyzed market trends to identify new opportunities and improve sales strategies.
Formulated pricing strategies to maximize profitability while maintaining market competitiveness.
Created training programs for onboarding new sales representatives and facilitating ongoing staff development.
Provided technical support for customers, answering questions about product features and capabilities
Associate Sales Representative Distal Extremeties
Medwest Associates - Arthrex
Grand Rapids
12.2018 - 08.2022
Gained extensive understanding of Arthrex's complete product range to secure new business.
Designed impactful sales strategies that enhanced client engagement and drove revenue growth.
Provided expert consultation during surgical cases, supporting effective use of medical devices.
Conducted training in cadaver lab settings for orthopedic residents, fellows, and healthcare teams.
Practice Liason
The Center for Phyiscal Rehabilitation
Grand Rapids
12.2006 - 12.2018
Met with accounts and healthcare providers to educate on physical therapy services, enhancing service awareness and converting competitive business.
Collaborated with marketing team to develop internal and external sales and marketing initiatives, supporting brand visibility and outreach.
Assisted in the development and launch of a new website.
Developed engaging content for social media outlets, blog posts, and videos.
Reviewed website analytics data to optimize online presence, improving engagement and effectiveness of digital campaigns.