Summary
Overview
Work History
Education
Skills
Timeline
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Darren Summers

Dallas,TX

Summary

Inspiring manager with extensive experience in The Wine and Spirits industry and 10 years of experience in leadership roles. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Driving business with fact based analysts and supported by a deep understanding of market and consumer trends.

Overview

9
9
years of professional experience

Work History

Vice President of Sales - East

Southern Champion/Buzzballz
Dallas, TX
02.2022 - Current
  • Responsible for 26 States for Wine, Spirits and Malt products with $135 Million in revenue.
  • Managed, trained, and mentored a team of sales professionals- 8 direct reports, 6 Sales Managers and 2 Directors of National Accounts.
  • Oversaw and was responsible for $5 Million Sales Budget
  • Data driven Sales process utilizing VIP, KARMA,Nielsen and market trends.
  • Ensured compliance with all relevant laws, regulations, and policies related to sales operations.
  • Developed relationships with key clients to maximize revenue potential.
  • Implement strategic incentives and programming to ensure sales and revenue KPI's are met by the distributor

Vice President of Sales Central Region

Southern Champion/BuzzBallz
Dallas, TX
12.2020 - 02.2022
  • Responsible for 9 States for Wine, Spirits and Malt products with $45 Million in revenue.
  • Managed, trained, and mentored a team of sales professionals. 4 Direct reports, 3 Sales Managers and 1 Director
  • Team lead for buyer calls with 7 Eleven, TWM, HEB, Racetrac, QT and Albertsons.
  • Oversaw and was responsible for $2Million sales budget.
  • Data driven Sales process utilizing VIP, KARMA,Nielsen and market trends.
  • Ensured compliance with all relevant laws, regulations, and policies related to sales operations.
  • Developed relationships with key clients to maximize revenue potential.
  • Implement strategic incentives and programming to ensure sales and revenue KPI's are met by the distributor

Director Of Sales- Central

Southern Champion/BuzzBallz
Dallas, TX
12.2018 - 12.2020
  • Responsible for 4 States for Wine and Spirits products with $9Million in revenue.
  • Direct Reports 1 Sales Manager
  • Launched Private Label with HEB
  • Oversaw and was responsible for $750K sales budget.
  • Data driven Sales process utilizing VIP, KARMA,Nielsen and market trends.
  • Ensured compliance with all relevant laws, regulations, and policies related to sales operations.
  • Developed relationships with key clients to maximize revenue potential.
  • Implement strategic incentives and programming to ensure sales and revenue KPI's are met by the distributor.

Sales Manager

Southern Champion/BuzzBallz
Dallas, TX
03.2015 - 12.2018
  • Sales Manager for 13 states
  • RTD Category in its infancy- BuzzBallz was a first to market in many states.
  • Worked in tandem with the distributors to register and launch the Southern Champion Portfolio in NY,NJ,HI and Florida.
  • Conducted multiple GSM and educational Happy Hours for Sales Teams.
  • Leveraged VIP data on ROS and incremental register rings to educate retailers.
  • Conducted monthly crew drives to grow business and brand awareness in the trade.

Education

Midland College
Texas

Skills

  • Sales Presentations
  • Sales Reporting
  • VIP/KARMA
  • Nielsen Data
  • Inventory Management
  • Sales Forecasting
  • Exceeds sales goals
  • Budget Management
  • Relationship Building
  • Pricing
  • Interpersonal and written communication
  • Sales Team Leadership

Timeline

Vice President of Sales - East

Southern Champion/Buzzballz
02.2022 - Current

Vice President of Sales Central Region

Southern Champion/BuzzBallz
12.2020 - 02.2022

Director Of Sales- Central

Southern Champion/BuzzBallz
12.2018 - 12.2020

Sales Manager

Southern Champion/BuzzBallz
03.2015 - 12.2018

Midland College

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Darren Summers