Darrin Williams
McMinnville,OR
Summary
Dynamic sales leader with a proven track record at Jackson Family Wines, driving regional growth through strategic planning and relationship selling. Successfully expanded market share and exceeded revenue goals by implementing innovative sales strategies and fostering high-performing teams. Expertise in territory management and business development, enhancing client relationships and brand recognition.
Overview
24
24
years of professional experience
Work History
Regional Sales Manager ID-MT-OR- WA
Jackson Family Wines
10.2014 - 04.2025
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional distributor teams.
- Achieved regional sales objectives by coordinating sales teams and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing programs and growing key client relationships.
- Developed a successful distributor teams through coaching, performance management, and ongoing training.
- Organized regular sales meetings, providing comprehensive market trends, competitor tastings, and new product developments.
- Conducted product demonstrations and presentations to unsold accounts.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
- Executed successful promotional events, wine dinners and trade shows.
- Reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Division Sales Manager
Youngs Market
03.2005 - 09.2014
- Hired and mentored six members for new On Premise sales team selling Constellation wines for Washington State
- Tailored individual selling approaches based on account needs, increasing sales rates across the team.
- Tracked key performance metrics to monitor progress towards division sales goals and adjust strategies as necessary.
- Facilitated cross-functional collaboration between sales, divisions.
- Sales team of the year 2012 Youngs Market Washington
Wine and Beverage Director
Tulio Restaurant
03.2001 - 07.2006
- Developed a comprehensive product knowledge training program for sales staff, resulting in improved customer service and increased sales.
- Optimized inventory management processes to ensure efficient stock levels and minimize waste.
- Implemented systems and procedures to increase sales.
- Increased profit margins by effectively controlling budget and overhead and optimizing product depletions.
Education
High School Diploma -
Coeur D' Alene High School
Coeur D'Alene, ID05-1986
Skills
- Sales leadership
- Strategic planning
- Territory management
- Business development and planning
- Sales expertise
- Relationship selling
- Territory expansion
- Account development
Accomplishments
- Spearheaded sales and education of four Oregon properties. Willakenzie, Penner Ash, Zena Crown and Gran Moraine
- Grew product visibility through retail consumer tastings, wine dinners, seminars and tasting events.
- Increased case sales for 52 global brands by developing new regional accounts in four states.
- Achieved distributor growth through effectively educating and selling with SGWS sales divisions.
Timeline
Regional Sales Manager ID-MT-OR- WA
Jackson Family Wines
10.2014 - 04.2025
Division Sales Manager
Youngs Market
03.2005 - 09.2014
Wine and Beverage Director
Tulio Restaurant
03.2001 - 07.2006
High School Diploma -
Coeur D' Alene High School
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