David Brogan
Middletown,CT
Summary
District Sales Manager with over 5 years of success in the Wine and Spirits Industry. Passionate about transforming territory sales and marketing programs. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data driven recommendations. Skilled in learning and adapting to changing and environments in competitive landscapes. Understands customer needs and provides optimal solutions.
Overview
12
12
years of professional experience
Work History
District Sales Manager
Hartley And Parker, LTD, Inc.
08.2015 - 09.2021
- Hired, trained and motivated 14 person sales team for the largest independent wine and spirits distributor in CT.
- Grew YOY sales by an average of 7% by consistently meeting and exceeding sales goals.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and services.
- Built new business avenues by applying direct sales and channel-based strategies bringing in more than $29M in annual sales.
- Awarded 2020 Manager of the Year by Delicato Family Vineyards, the largest wine supplier and 2'd largest overall supplier in the Hartley portfolio of brands.
Wine & Spirits Industry Consultant
Signature David, LLC
04.2009 - 08.2015
- Provided sales, marketing and brand management, human resources consulting, social media and linear media expertise to well established and emerging spirit brands. Key clients included Maker's Mark Bourbon
Education
Bachelor of Arts - Political Science
The University of Connecticut
Storrs, CTSkills
- Salesforce Software
- Sales Oversight
- Territory Management
- Strategic Account Development
- Staff Management
- Coaching and Mentoring
- Microsoft Office
Timeline
District Sales Manager
Hartley And Parker, LTD, Inc.
08.2015 - 09.2021
Wine & Spirits Industry Consultant
Signature David, LLC
04.2009 - 08.2015
Bachelor of Arts - Political Science
The University of Connecticut
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