David Hallock
Smyrna,GA
Summary
Results-oriented digital marketing and retail media strategist with 17 years in omnichannel commerce and performance marketing. Expertise in leading go-to-market strategies and optimizing campaigns to drive revenue growth and customer acquisition. Skilled in planning and executing initiatives that enhance engagement and build client relationships.
Overview
21
21
years of professional experience
Work History
PRESIDENT
Boost Digital, LLC
Atlanta, GA
06.2013 - 04.2016
- Serve as a strategic advisor to business leaders, translating growth goals into marketing roadmaps and campaign execution plans.
- Developed digital marketing strategies and growth initiatives for enterprise and mid-market organizations, driving targeted engagement.
- Design and execute omnichannel marketing strategies across paid search, SEO, and digital advertising channels.
- Lead cross-functional teams across marketing, design, and development to deliver scalable digital solutions.
- Delivered campaign performance analytics and optimization strategies that enhanced customer acquisition and conversion rates.
- Created brand positioning and digital experience strategies that increased customer engagement and revenue generation.
Principal
Everspark interactive, LLC
Atlanta, GA
01.2009 - 01.2013
- Established and scaled performance marketing agency, achieving $1.5 million in annual billings within one year.
- Directed go-to-market strategies and customer acquisition initiatives, resulting in increased client engagement for retail clients.
- Established corporate identity and developed comprehensive marketing strategy, positioning agency for growth and client acquisition.
- Managed teams of developers and cross-functional groups to deliver innovative client solutions, enhancing service offerings and client satisfaction.
- Developed analytics and performance tracking frameworks to inform marketing decisions.
- Recruited, trained, and evaluated staff to enhance team performance.
Creative Director / Director of Operations
StomperNet
Atlanta, Georgia
01.2007 - 01.2009
- Developed digital media products generating annualized revenue exceeding $12 million.
- Directed marketing operations and digital media initiatives, enhancing brand visibility through targeted campaigns.
- Directed visual design projects, ensuring consistency across brand materials and reinforcing brand identity.
- Built scalable marketing infrastructure, supporting over 2800 active members.
- Collaborated with department heads, translating strategic goals into actionable plans to align team efforts.
Account director
Moxie Interactive
Atlanta, GA
01.2004 - 01.2006
- Achieved 2789% revenue growth through innovative digital retail initiatives.
- Oversaw enterprise digital marketing initiatives and cultivated strong client relationships.
- Executed cross-channel campaigns, strengthening stakeholder relationships and ensuring cohesive messaging.
- Delivered multi-channel marketing programs for Verizon Wireless, UPS, and Home Depot.
- Managed content creation and distribution for digital signage and kiosks, ensuring alignment with marketing goals.
- Developed in-store digital signage and kiosk networks, driving increased customer engagement.
- Supported development of retail digital signage and customer engagement platforms.
Senior Project Director / Director
Miller Zell
Atlanta, Georgia
01.1999 - 01.2003
- Led innovation in retail technology and in-store media for national retailers, enhancing customer engagement.
- Partnered with enterprise clients to define and implement retail experience strategies, driving customer satisfaction.
- Delivered shopper engagement and product discovery solutions across retail locations.
- Designed and deployed interactive retail kiosks and customer experience platforms.
- Developed and synchronized promotional screen networks with retail campaigns to maximize visibility and impact.
Senior Design Manager/Engineer
Futura Kiosks
Rochester, NY
01.1995 - 01.1999
- Created the company's flagship off-the-shelf (OTS) modular kiosk system.
- Developed modular retail media kiosk systems, supporting successful advertising initiatives and improving brand visibility.
- Engineered enterprise retail kiosks and in-store media platforms, enhancing customer engagement and driving sales growth.
- Managed product lifecycle from concept through engineering and manufacturing deployment.
- Collaborated with stakeholders to define KPIs and performance requirements, ensuring alignment with business objectives.
- Guided a team of engineers to deliver production-ready solutions.
- Work featured in numerous trade publications including on the cover of Display and Design Ideas (DDI) Magazine.
Education
Executive Master of Business Administration - International Business
Georgia State University, J. Mack Robinson College of Business
Atlanta, GA05.2015
Bachelor of Industrial Design -
Syracuse University
Syracuse, NY05.1995
Skills
- Retail and omnichannel strategy
- Go-to-market planning
- Digital marketing and performance
- Customer acquisition and conversion
- Campaign optimization and growth
- Marketing analytics and automation
- Retail technology solutions
- Digital advertising platforms
- SEO/SEM tools and Google Ads
- CRM tools and cross-functional leadership
Skills
- Google Ads
- Meta Ads Manager
- SEO/SEM Tools
- Numerous Digital Streaming Platforms
- Adobe Creative Cloud (full suite)
- Marketing Analytics
- Conversion Tracking
- Digital Advertising Platforms
- CRM Tools
- Marketing Automation
- Cross-Platform Campaign Management
Timeline
PRESIDENT
Boost Digital, LLC
06.2013 - 04.2016
Principal
Everspark interactive, LLC
01.2009 - 01.2013
Creative Director / Director of Operations
StomperNet
01.2007 - 01.2009
Account director
Moxie Interactive
01.2004 - 01.2006
Senior Project Director / Director
Miller Zell
01.1999 - 01.2003
Senior Design Manager/Engineer
Futura Kiosks
01.1995 - 01.1999
Executive Master of Business Administration - International Business
Georgia State University, J. Mack Robinson College of Business
Bachelor of Industrial Design -
Syracuse University