DAVID C. FERNANDEZ
Brooklyn,NY
Summary
Chaos conductor turned client champion. 8+ years in adland, I wrangle campaigns and clients with infectious energy and a "never say no" attitude. My strategic brain thrives on messy brainstorms, helping crafting killer concepts while building teams that roar. So, bring on the impossible deadlines, the out-of-the-box briefs, and the loudest naysayers. I'm here to turn chaos into confetti explosions, one win at a time.
Overview
8
8
years of professional experience
Work History
Digital Account Supervisor
Laundry Service
Brooklyn, NY
06.2022 - Current
- Managed 2-3 accounts at any given time, fostering positive client experiences and mastering prioritization
- Developed and executed 1-2 strategic digital campaigns per month, including out of home experiences, social media management, and digital asset development
- Created and maintained project plans, timelines and budgets when accounts didn't have project managers
- Developed project progress reports for management review on a monthly basis
- Identified and created areas for improvement in current processes and procedures related to projects timely completion increasing asset turnaround by 25%
Senior Account Executive
Heartbeat Ideas
Manhattan, NY
04.2017 - 09.2024
- Work collaboratively with client and internal teams to see projects from initial brief to launch with little to no oversight
- Own HCP label updates for websites, emails and banner ads
- Work with production team/ business managers to acquire knowledge of finances and how they keep projects on track
- Prepare competitive scrapes to keep the client abreast of changes from a strategic standpoint within competitive climate
- Write in-depth contact reports for both client and internal meetings, in order to adhere to timelines
Account Supervisor
Madwell Agency, Verizon Gaming
Brooklyn, NY
07.2021 - 02.2022
- Lead kick offs and collaborated with design teams to create engaging visual assets for digital platforms and social media channels for multiple accounts
- Exceeded client benchmark of 12 share of conversation activation wins, by achieving 4 wins over client expectations (totaling 16 for the year)
- Collaborated cross-functionally with production and fabrication vendors on 6 activation prize fulfillments which led to a seamless and more efficient process for over 30 contestants
- Organized and managed 3-5 projects simultaneously while efficiently meeting deadlines
Account Supervisor
21GRAMS/ Real Chemistry
New York, NY
10.2019 - 07.2021
- Managed multiple pieces of the branded and unbranded digital business, ranging from websites to CRM programs to banner ads
- Spearheaded the expansion of the branded CRM program from 10 emails total to a 3 cadence, 30 email ecosystem, to increase brand awareness amongst consumers and HCPs
- Maintained positive client interaction while communicating project plans and up-to-date status reports on a daily to weekly bases.
- Helped drive account growth, client satisfaction and retention to deliver business results in collaboration with strategy and creative teams over the course of 20-30 projects/ assets per year
Account Supervisor
McCann HEALTH NEW YORK
New York, NY
09.2018 - 10.2019
- Worked closely with project management to create timelines and manage budgets for approximately 25 projects per year
- Eliminated process discrepancies by managing the Permission Managed Content submission process and collaborating with the legal, regulatory and medical teams, then sharing efficiencies with the larger internal team
- Collaborated with convention vendors on 4 separate conventions to bring creative ideas to life while meeting business objectives
- Recruited/ trained an Account Executive to meet client needs and assisted them with career growth
Account Executive
FCB Health
Manhattan, NY
10.2015 - 04.2017
Assistant Account Executive
FCB Health
Manhattan, NY
09.2014 - 10.2015
Education
B.A. - Communication, Media and Popular Culture, Marketing
High Point University
05.2014
Skills
- Cross Functional Team Relationship Building
- Issue and Conflict Resolution
- Brand/ Client Management
- Campaign Management
- Advertising/ Marketing
- Finance Management
- Critical Thinking
- Reporting/ Data
Timeline
Digital Account Supervisor
Laundry Service
06.2022 - Current
Account Supervisor
Madwell Agency, Verizon Gaming
07.2021 - 02.2022
Account Supervisor
21GRAMS/ Real Chemistry
10.2019 - 07.2021
Account Supervisor
McCann HEALTH NEW YORK
09.2018 - 10.2019
Senior Account Executive
Heartbeat Ideas
04.2017 - 09.2024
Account Executive
FCB Health
10.2015 - 04.2017
Assistant Account Executive
FCB Health
09.2014 - 10.2015
B.A. - Communication, Media and Popular Culture, Marketing
High Point University
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