Dawn Baskevice
Lake Station
Summary
Results-oriented professional bringing expertise in marketing, supply chain management, and operations. Successful at overseeing all areas of daily performance and making effective policy decisions to positively impact business direction and bottom line profits.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Midwest Regional Manager
Ultimate Salon Professional
01.2022 - 08.2023
- Actively search for salon clientele to carry Enjoy product line in Illinois, Michigan, Indiana, Minnesota, and Kentucky.
- Contribute input in ground breaking product development.
- Facilitate the product knowledge classes for stylists on Enjoy products.
- Coordinate and oversee all in salon Enjoy promotions, which include budget projection, salon product setup and organize promotional bags.
- Participate in the Concierge Training program, consisting of training the clientele in merchandising, visuals, and public speaking.
- Manage clientele files and research materials.
District Educator
Goldwell USA/KAO Salon Division
05.2016 - 06.2021
- Execute infield education and lead education initiatives for Goldwell and KMS within an assigned territory.
- Develop territory education planning.
- Maintain activity reports for selected accounts.
- Perform cold calls on high potential salons.
- Identify and communicate potential sales opportunities within an assigned territory.
- Place initiatives and decision making regarding education programs in respected territories.
- Develop key relationships with key account managers and distributor sales consultants.
Direct Sales Specialist/Education Sales Manager
TIGI
02.2014 - 05.2016
- Facilitate quarterly sales meetings for 3 divisions of the TIGI distributor.
- Prepare promotional marketing material on a monthly basis.
- Assist customers in distributor stores to expand brand awareness.
- Instruct salons in product usage and demonstrate techniques and use of the products.
- Prepare monthly activity logs with detailing days, in-store events, and shows.
- Create visual display for career day in cosmetology schools.
- Attend quarterly training updates to enhance product knowledge.
- Attend all TIGI trade shows, including preparing model prep room and setup and take down of all products.
- Maintain education calendar for TIGI accounts.
Regional Sales Manager
Brazilian Blowout
06.2012 - 01.2013
- Developed and implemented strategic sales plans to accommodate corporate goals.
- Reviewed market analysis to determine customer needs, price schedules, and discount rates.
- Represented the company at trade shows to promote products.
- Developed sales forecasting activities and set performance goals accordingly.
- Met with key clients; assisting sales representatives with maintaining relationships and negotiating and closing deals.
- Prepared periodic sales reports, showing sales volume, potential sales, and areas of proposed client based expansion.
- Instructed salons in product usage and demonstrated techniques in use of the products.
Education
Cosmetology -
Pivot Point School of Hair Design
Schaumburg, IllinoisSkills
- Microsoft Office
- Word
- Outlook
- Excel
- Public speaking
- Performance reporting
- Social Media Management
- OS Systems Technology
- Networking skills
- Employee engagement
- Sales reporting
- Sales management
- Market analysis
- Product training
Certification
- Goldwell Master Colorist |2017
- Chicago Cosmetology Association |2018
Hobbies and Interests
- Enthusiastic sports fan and participant
- Passionate reader of beauty industry publications
- Committed to continuous learning through workshops & educational events
- Enjoys quality time with family and friends
Timeline
Midwest Regional Manager
Ultimate Salon Professional
01.2022 - 08.2023
District Educator
Goldwell USA/KAO Salon Division
05.2016 - 06.2021
Direct Sales Specialist/Education Sales Manager
TIGI
02.2014 - 05.2016
Regional Sales Manager
Brazilian Blowout
06.2012 - 01.2013
Cosmetology -
Pivot Point School of Hair Design
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