Deanna Price
Minneapolis,MN
Summary
Retail training and development leader with 10+ years in prestige beauty. Skilled in designing impactful education programs, driving sales, and leading high-performing teams. Expertise in curriculum development, business analysis, and cross-functional collaboration to enhance brand presence and customer engagement.
Overview
10
10
years of professional experience
Work History
Account Coordinator
Mario Badescu Skin Care
Minneapolis, MN
05.2022 - Current
- Oversee 60+ retail accounts with major partners including Ulta, Sephora, Macy’s, and Nordstrom
- Develop and execute strategic training programs to enhance product knowledge and increase conversion rates
- Analyze sales performance data to identify growth opportunities and optimize market strategies
- Manage freelance brand educators, ensuring effective training execution and budget optimization
- Strengthen retailer relationships through customized education initiatives and business alignment
Field Team Sales Representative
Shiseido / First Aid Beauty
Minneapolis, MN
10.2019 - 05.2022
- Led training workshops and in-store events to elevate brand engagement and sales performance
- Developed tailored education strategies to drive awareness and conversion in key markets
- Conducted competitive analysis and sales trend evaluations to inform business strategy
Market Specialist
Becca Cosmetics (Estée Lauder Companies Inc.)
Minneapolis, MN
08.2019 - 03.2021
- Served as an education and sales strategist, enhancing brand visibility and retailer engagement
- Designed training initiatives that increased product knowledge and improved service execution
- Delivered business insights and performance analytics to optimize in-store brand positioning
Creative Operations
Aveda (Estée Lauder Companies Inc.)
Minneapolis, MN
05.2019 - 08.2019
- Assisted in implementing Digital Asset Management (DAM) and Workfront systems to enhance content workflow efficiency
- Supported GTM campaigns and branding initiatives, ensuring alignment with corporate strategy
- Maintained consistency in Aveda’s mission-driven education and branding standards
Store Manager
Sephora
Minneapolis, MN
09.2017 - 04.2019
- Directed a team of 25+ beauty professionals, leading sales, education, and customer experience initiatives
- Designed and implemented training programs that improved product knowledge and service standards
- Managed all aspects of store operations, including inventory, visual merchandising, and staff development
- Spearheaded client engagement strategies and promotional events, driving revenue growth
Senior Education Consultant
Sephora
Bismarck, ND
11.2014 - 09.2017
- Led training and development programs to enhance sales performance and elevate customer experiences
- Created dynamic educational content for both in-person and digital learning platforms
- Organized and executed brand events, driving traffic and increasing conversion rates
- Identified skill gaps and tailored coaching to strengthen team expertise and sales impact
Education
Associate of Science - Business Administration & Management
Bismarck State College
Bismarck, NDSkills
- Retail Training & Leadership Development
- Sales Strategy & Business Growth
- Curriculum & Program Design
- Market & Performance Analysis
- Cross-Functional Collaboration
- Brand Advocacy & Customer Engagement
- Budget & Resource Optimization
Accomplishments
- Awarded Sephora High Achievement Award for excellence in sales growth and training impact.
- Boosted annual revenue by 12% in first year at Mario Badescu through strategic training and customer engagement efforts.
- Appointed Credit Card Captain, leading training to improve team sales performance regionally.
Timeline
Account Coordinator
Mario Badescu Skin Care
05.2022 - Current
Field Team Sales Representative
Shiseido / First Aid Beauty
10.2019 - 05.2022
Market Specialist
Becca Cosmetics (Estée Lauder Companies Inc.)
08.2019 - 03.2021
Creative Operations
Aveda (Estée Lauder Companies Inc.)
05.2019 - 08.2019
Store Manager
Sephora
09.2017 - 04.2019
Senior Education Consultant
Sephora
11.2014 - 09.2017
Associate of Science - Business Administration & Management
Bismarck State College
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