Deborah Hawkins

• Increased brand awareness through maintaining loyal customers and new customers with demonstrations, sales, and brand promotions which led a 38% sales increase over last year.
• Maintained positive word-of-mouth through genuine, personalized customer interactions and excellent product knowledge.
• Designed, filled, and arranged eye-catching product floorsets to increase sales for the store.
• Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
• Educated customers about proper care and maintenance practices for their jewelry purchases, ensuring long-lasting satisfaction.

Developed and maintain trusting relationships with customers

• Guided diamond customers to ensure that their needs and designs are met
• Led jewelry customers to in-store merchandise as well as ordering from top vendors
• Took in repairs and made suggestions to upsell
• Supported a learning environment by sharing knowledge of store merchandise with associates
• Met monthly goals by measuring sales activities
• Maintained the appearance and cleanliness of the store
• Designed and decorated the two front towers and store for every season
• Handled store closing procedures and made sure jewelry was put in the safe at night.

• Generated 11.56% increase in total tuxedo volume and 26.93% in prom units volume in 2018
• Drove a year over year increase in rental volume by 6% from 2018 to 2019
• Ensured outstanding customer service skills by setting the employee service standards
• Increased sales to meet and exceed company goals by presenting additional merchandise
• Engaged customers to maximize their experience with customize techniques
• Analyzed reports to track the store's success against company and regional standards
• Mentored and trained a highly professional and knowledgeable team of sales specialists.

• Led the team to rank #1 in the district and region for the David's Bridal credit card program
• Assisted with recruitment and training the staff to ensure maximum performance
• Directed and motivated the sales staff to improve morale and performance and grow revenues
• Prepared sales reports to analyze and identify strengths and weaknesses and coach accordingly
• Managed cash register as well as performing opening and closing procedures.