DEEPA VANGIMALLA
Johns Creek,GA
Summary
Product Management leader with 15+ years of experience building and scaling consumer, mobile, and enterprise SaaS products across regulated, data-driven, and operationally complex domains. Proven track record of owning product strategy, leading high-performing teams, and delivering measurable business outcomes including $30M+ revenue growth. Expert in Agile delivery, customer-centric design, and cross-functional leadership.
Overview
27
27
years of professional experience
Work History
Director, Product Management
Command Alkon
Atlanta, GA
10.2022 - 11.2025
- Owned product vision, strategy, and roadmap for Customer Portal, a mobile-first SaaS platform for construction contractors to track and manage concrete deliveries at job sites, recognized as a 2024 Concrete Contractor Top Products Award winner.
- Led end-to-end product life cycle of Customer Portal mobile app, driving monetization and adoption that generated $1.5M+ in YoY revenue within the first year of launch, and scaled the platform to 1,000+ users through customer growth and value-added capabilities.
- Spearheaded end-to-end development of reporting and dashboard modules, delivering 100+ reusable widgets that improved data visualization for enterprise clients.
- Conducted user research and feedback sessions to identify high-value reporting features, resulting in an 80% increase in dashboard adoption within the first quarter post-launch.
- Collaborated with cross-functional teams to define data visualization requirements and widget design standards, enabling faster onboarding of developers and consistent UI/UX across the product suite.
- Managed and mentored product owners, ensuring effective backlog ownership and alignment to business priorities through clear user stories.
- Led three global Scrum teams, overseeing sprint planning, reviews, prioritization, and delivery across mobile and cloud platforms.
- A mobile-first SaaS platform for construction contractors to track and manage concrete deliveries at job sites, recognized as a 2024 Concrete Contractor Top Products Award winner.
Director, Product Management
First Advantage
Atlanta, GA
08.2020 - 10.2022
- Defined product vision and roadmap for the Drug Testing product portfolio, led launch of a patented, AI-powered contactless drug testing solution as a named inventor, generating $30M in new revenue.
- Led customer discovery and application design sessions to define functional and technical requirements for scalable solutions.
- Managed two Scrum teams, driving backlog prioritization, sprint execution, and on-time delivery.
- Partnered with Engineering, UX, Sales, and Operations to evaluate outcomes and prioritize enhancements that improved product adoption and performance.
Director, Product Management
Equifax
Alpharetta, GA
12.2017 - 08.2020
- Led the development and launch of myEquifax.com, a consumer platform delivering all four FCRA services and a free Core Credit product.
- Scaled the platform to 8M+ registered members within two years while maintaining strict regulatory and legal compliance.
- Collaborated with UX, Engineering, Legal, Compliance, and Operations to create intuitive, consumer-friendly experiences for complex regulated products, enhancing user satisfaction.
- Developed product strategy and roadmap for Equifax’s Direct-to-Consumer regulated portfolio, aligning with business objectives.
- Drove a technology transformation by decommissioning legacy applications and migrating consumers to a modern platform, reducing operational costs by 50%.
- Formulated mobile product strategy for Lock & Alert app, resulting in improved release quality and higher app store ratings.
Director of Product Management / Senior Product Manager
Promethean Inc.
Alpharetta, GA
03.2015 - 11.2017
- Defined long-term strategy and roadmap for ClassFlow, a cloud-based classroom software platform to support global growth.
- Led hardware and software integrations (ActivConnect, ActivWall, ClassFlow Connect), creating new revenue streams and expanding international adoption.
- Played a lead role in delivering ClassFlow Desktop, a next generation lesson delivery software for schools with limited internet connectivity.
- Partnered with Sales and Marketing on product positioning and go-to-market strategies.
- Managed and mentored Product Managers, leading sprint planning and backlog grooming.
- Conducted market research and customer interviews, shaping data-driven roadmap decisions.
Senior Product Manager
ADP
Atlanta, GA
01.2008 - 03.2015
- Served as lead PM for integrations between Enterprise eTime, TimeSaver, and Vantage HCM, streamlining data flow and improving operational efficiency.
- Led Time & Attendance enhancements using Agile methodologies, improving user experience and system functionality.
- Managed offshore Scrum teams, facilitating transition from Waterfall to Agile to enhance project delivery.
- Delivered compliance-driven solutions across CA, NY, and PR labor regulations.
- Acted as liaison between business and technical teams to translate requirements into scalable designs.
Sr. Software Analyst
ADP
Atlanta, GA
07.2005 - 01.2008
- Acted as SME for TLM module, contributing to business requirement gatherings, design, and coding for multiple TLM projects across Enterprise Etime, TimeSaver, and Total Time products.
- Utilized Ecode and Ebuilder to implement new features for PayForce/Autolink and Enterprise Payroll products, enhancing overall functionality.
- Customized Ecode by creating panels, menus, components, and record definitions to meet specific project requirements.
- Assisted Business Analysts in creating Business Requirement Documents. Developed Detailed Design Documents for several major projects.
Earlier Career
SQMR Inc. | Genuine Parts Company (GPC)
01.1999 - 07.2005
- Progressed through roles as software analyst and programmer/analyst, supporting development and maintenance of enterprise HR, Payroll, and Time & Labor modules.
Education
M.S. - Computer Science
Southern Polytechnic State University
GAB.S. - Computer Science
Sri Krishna Devaraya University
IndiaSkills
- Product strategy
- Mobile and SaaS products
- User-centered design
- Market research
- AI and product innovation
- Agile methodologies
- Cross-functional leadership
- Revenue growth ownership
- Salesforce integration
- Reporting and analytics dashboards
- Regulatory compliance
Timeline
Director, Product Management
Command Alkon
10.2022 - 11.2025
Director, Product Management
First Advantage
08.2020 - 10.2022
Director, Product Management
Equifax
12.2017 - 08.2020
Director of Product Management / Senior Product Manager
Promethean Inc.
03.2015 - 11.2017
Senior Product Manager
ADP
01.2008 - 03.2015
Sr. Software Analyst
ADP
07.2005 - 01.2008
Earlier Career
SQMR Inc. | Genuine Parts Company (GPC)
01.1999 - 07.2005
M.S. - Computer Science
Southern Polytechnic State University
B.S. - Computer Science
Sri Krishna Devaraya University