Deidra Harding

Sterling Group
Regional Director | 2023 – Present
Property Manager (Lease-Up Community) | 2021 – 2023

• Joined Sterling Group in 2021 as a Property Manager for a new lease-up community and was promoted to Regional Director in 2023 based on strong operational and financial performance.
• Oversee operations for a portfolio of five multifamily communities across the Augusta, GA and McDonough, GA markets.
• Led development of Property Managers, Assistant Managers, Leasing Consultants, and Maintenance teams to meet operational, financial, and resident satisfaction goals.
• Direct all aspects of property performance, including occupancy, revenue growth, expense management, resident retention, and NOI optimization.
• Manage new lease-up communities, developing and executing strategic marketing, pricing, and leasing initiatives to accelerate absorption and achieve stabilization targets.
• Lead property acquisitions and transitions, overseeing due diligence, operational assessments, team integration, policy implementation, and onboarding to ensure seamless operational transitions.
• Oversee renovation and capital improvement projects, including unit interior renovations, exterior enhancements, and amenity upgrades, ensuring projects are completed on time, within budget, and aligned with ownership objectives.
• Analyze market conditions, competitive trends, and performance metrics to implement effective revenue management, leasing, and renewal strategies.
• Prepare and manage annual budgets, forecasts, and capital expenditure plans while providing detailed financial reporting to ownership and executive leadership.
• Executed operational turnarounds, lease-up strategies, acquisitions, and renovation projects that improved asset performance and maximized investment returns.

• Managed an interior and exterior renovation and supervised over second phase of renovations to include new roofs, amenity additions and upgrades as well as a second interior renovation.
• Closed out monthly with less than 1% delinquency and average occupancy of 96%.
• Awarded Property of the Year in 2017.
• Primary job responsibilities include maximizing income collections and controlling expenses, implement rental rate increases and enforcing collection procedures, prepare monthly accounting reports as well as the annual budget, coordinate and monitor preventive maintenance schedules, prepare market surveys and develop marketing plans, train, develop and motivate on site personnel and maintain resident satisfaction.
• Overseeing interior and exterior renovations.
• Ten35 is a 200 unit established community in Augusta, GA.

• Overseen an exterior renovation as well as interior renovations.
• Raised the rental amounts on new leases by an average of 17% as well as increasing renewals 6% while maintaining occupancy.
• Closed the past 5 consecutive months with a less than 2% delinquency.
• Primary job responsibilities include maximizing income collections and controlling expenses, implementing rental rate increases and enforcing collection procedures, preparing monthly accounting reports as well as the annual budget, coordinating and monitoring preventive maintenance schedules, preparing market surveys and developinging marketing plans, training, develop and motivating on-site personnel and maintaining resident satisfaction.
• Overseeing interior and exterior renovations.
• Springhouse is a 244 unit established community in Augusta, GA.

• Exceeded all leasing goals as well as financial goals each month.
• Within 4 months of receiving our first CO building, reached a preleased occupancy of 50%.
• Maintained a higher percentage per square foot than any other community in our market.
• Primary job responsibilities include maximizing income collections and controlling expenses, implement rental rate increases and enforcing collection procedures, prepare monthly accounting reports as well as the annual budget, coordinate and monitor preventive maintenance schedules, prepare market surveys and develop marketing plans, train, develop and motivate on site personnel and maintain resident satisfaction.
• Gateway Crossing is a 240 unit lease-up community in Augusta, GA.

• Managed distressed community requiring strong leadership to restore stability.
• Within 6 months, increased rental rates and occupancy from 75% to 98%.
• Exceeded NOI each month as well as exceeded all budgeted goals that were set for the community.
• Maximized income collections, controlled expenses, implemented rental rate increases, enforced collection procedures, prepared monthly accounting reports and annual budget, coordinated preventive maintenance schedules, conducted market surveys, developed marketing plans, trained and motivated onsite personnel, and maintained resident satisfaction.
• The Summit Apartment Homes

• Contributed to achieving record occupancy of 94% within the first year of property opening.
• Achieved zero delinquency over 12 consecutive months.
• Received recognition as Assistant Manager of the month, highlighting outstanding performance at the property.
• Collaborated with property manager to oversee operations of 242-unit conventional lease-up community.
• Daily activities included maintaining all resident information in our computer system from application to move out, collecting rents, maintaining accurate records, daily and weekly leasing and accounting reports, and marketing and leasing apartments to new prospects.
• Ansley at Town Center Apartment Homes

• Supported property manager in managing 242-unit conventional lease-up community, ensuring smooth operations and resident satisfaction.
• Maintained resident information from application to move out, collected rents, and generated daily and weekly leasing and accounting reports to support informed decision-making.
• Champion Pines Apartments

• Supported property manager in overseeing operations of 242-unit conventional lease-up community.
• Maintained resident information in computer system from application to move out, collected rents, and generated daily and weekly leasing and accounting reports while marketing and leasing apartments to new prospects.
• Woodcrest Apartments/Legacy Apartments