Deidra Portillo
Portland,Or
Summary
Demonstrated persistence in overcoming obstacles while continuously enhancing skills and achieving objectives. Exceptional organizational abilities ensure accuracy and productivity in workflow management. Strong interpersonal skills facilitate effective collaboration and communication.
Overview
20
20
years of professional experience
Work History
General Manager
Barry's Bootcamp
Portland, Oregon
03.2025 - Current
- Managed budget allocations and monitored financial performance regularly.
- Developed strategic plans to enhance operational efficiency across departments.
- Led a team of managers to coordinate cross-functional projects and initiatives.
- Fostered a positive work environment through effective communication and leadership.
- Analyzed market trends to inform decision-making and identify growth opportunities.
- Resolved customer complaints quickly while maintaining high quality standards of service delivery.
- Trained employees on duties, policies and procedures.
Store Manager
H&M Hennes & Mauritz
08.2023 - 03.2025
- Model and lead a customer-first selling culture through effective routines, visual brand standards, and engagement behaviors.
- Assess and analyze business trends utilizing all available reporting to problem-solve business opportunities and take appropriate action.
- Create a culture of recognition and accountability that delivers exceptional customer experiences and drives sales results.
- Validate and ensure execution of all customer loyalty and omnichannel initiatives and activities.
- Recruited, hired, supervised, scheduled and motivated the customer service team of up to 40 employees.
- Reinforced company initiatives and trained employees on new products, services and operational changes.
- Ensure that customers and prospective customers were treated with the highest levels of courtesy and professionalism.
- Maintaining up-to-date knowledge of current products, sales, special deals, and policies (exchanges, refunds, returns).
- Fostered a positive work environment by working alongside employees every day to lead by example and encourage work ethic and communication with the team.
Store Manager
World Market
06.2023 - 08.2023
- Regularly analyze and follow up on Sales & Profit KPIs and take actions accordingly to maximize results.
- Ensure store operations, H&M standards, and best practices are followed including proper scheduling to maximize conversion and enable commercial activities.
- Oversee and manage recruitment, training, development, and succession planning for the Store in line with H&M best practices.
- Evaluate and manage the performance of Store Team members; execute dialogues, development plans, feedback, and follow-ups and take actions to improve performance to support the business needs.
Store Manager
The Love Store
Fontana, California
12.2020 - 09.2021
- Managed Multi-store operations and supervision of mid-size retail stores with heavy foot traffic.
- Fearless Leadership, recruit and network with a strong talent pool in different markets.
- Coached and trained shift supervisors and department leaders on daily basis.
- Utilized previous expertise at Big Box retail stores to shape the company’s future as a true competitor in the Region.
- Oversaw all employees and management team to ensure policies were met and training increased.
District Visual Manager of Merchandising
Forever 21
Los Angeles, California
01.2011 - 12.2015
- Remain consistent with the company’s goals with regard to image and focus on product sell-through.
- Strong focus on the customer shopping experience.
- Utilize weekly reports to ensure all brands were remaining profitable through merchandising techniques.
- Supported/Lead multiple New Store Openings. Lead Stylist & District Trainer. Coach & Develop Team
Administrative Assistant
Nordstrom Rack
Ontario, CA
09.2010 - 03.2011
Administrative Assistant
Fast Fabricators
12.2005 - 03.2010
Education
Merchandising Certificate -
Mt San Antonio College
Walnut, CA08.2011
Associates Degree -
Chaffey College
05.2010
Certification - Health And Fitness
National Academy of Sports Medicine
Skills
- Operational Management and Efficiency
- Staff recruitment
- Conflict resolution
- Financial Acumen and Performance Analysis
- Adaptability and Innovative Thinking
- Leadership and Team Development
- Merchandising and Visual Display Techniques
- Loss Prevention Strategies and Risk Management
- Excellent communication skills
- Strong interpersonal skills
- Communication and Active Listening
- Conflict Resolution and Negotiation
References
References available upon request.
Timeline
General Manager
Barry's Bootcamp
03.2025 - Current
Store Manager
H&M Hennes & Mauritz
08.2023 - 03.2025
Store Manager
World Market
06.2023 - 08.2023
Store Manager
The Love Store
12.2020 - 09.2021
District Visual Manager of Merchandising
Forever 21
01.2011 - 12.2015
Administrative Assistant
Nordstrom Rack
09.2010 - 03.2011
Administrative Assistant
Fast Fabricators
12.2005 - 03.2010
Merchandising Certificate -
Mt San Antonio College
Associates Degree -
Chaffey College
Certification - Health And Fitness
National Academy of Sports Medicine