Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
SalesManager

Denise Dawson

West Des Moines,IA

Summary

Goal-oriented manager with distinguished experience in benefits administration, retail and hospitality industries with proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

19
19
years of professional experience

Work History

Sales Manager

Fleet Farm
Waukee, IA
09.2019 - Current
    • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
    • Submitted reports to senior management to aid in business decision-making and planning.
    • Conducted ongoing staff development to help employees achieve growth within job roles.
    • Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
    • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
    • Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.

General Manager

DoubleTree By Hilton
Des Moines, IA
10.2011 - 11.2018
  • Develop new orientation and training plans to increase retention
    and productivity.
  • Manage revenue and financial goals to reach targets.
  • Monitor the revenue activity of the hotel & restaurant
  • Train and develop staff members.
  • Observe and monitor staff performance to ensure efficient operations and adherence to company's policies and procedures.
  • Coordinate front-office activities of hotels & restaurant and resolve problems.
  • Participate in financial activities such as setting of room rates. Create budgets, and allocation of funds for each departments
  • Prepare required paperwork pertaining to departmental functions.
  • Develop and implement policies and procedures for the operation of hotel & restaurant
  • Meet with clients to schedule and plan details of conventions,
    banquets, receptions and other functions.

Assistant Manager

Principal Financial Group
Des Moines, IA
07.2006 - 10.2011
  • Establish work procedures or schedules and keep track of daily work of several processing teams
  • Perform interviews, reviews and handled any disciplinary issues
  • Perform quality checks on quotes for 21 sales offices done by others to check to ensure that company format policies are followed, and recommend revisions
  • Budget salaries of department to ensure financial goals are met

Analyst/Quality Assurance Auditor

Automatic Data Processing, ADP
West Des Moines, IA
01.2002 - 07.2006
  • Monitor performance of quality control systems to ensure effectiveness and efficiency
  • Produce reports regarding nonconformance of processes, daily production quality, root cause analyses, or quality trends
  • Create and implement inspection& testing criteria or procedures
  • Review and update standard operating procedures for quality assurance.
  • Gathered and reviewed current data to determine areas in need of improvement.

Education

Bachelor of Arts - Business Administration And Management

Benedictine College
Atchison, KS

Skills

  • Detail-Oriented
  • Customer Complaint Resolution
  • Verbal and Written Communication
  • Decision Making
  • Staff Training and Development
  • Market Trend Analysis
  • Relationship Building
  • Time Management
  • Operating Procedures and Policies
  • Problem Solving
  • Performance Evaluations
  • Customer Trend Analysis

Additional Information

  • Special task force for outsourcing and training benefits administration
  • Training leader and presenter for 13 new or rebranding properties
  • 6 Consecutive Hilton Outstanding Quality Award
  • Top 15 Doubletree in North and South America for 6 years in a row


Timeline

Sales Manager

Fleet Farm
09.2019 - Current

General Manager

DoubleTree By Hilton
10.2011 - 11.2018

Assistant Manager

Principal Financial Group
07.2006 - 10.2011

Analyst/Quality Assurance Auditor

Automatic Data Processing, ADP
01.2002 - 07.2006

Bachelor of Arts - Business Administration And Management

Benedictine College

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Denise Dawson