Denise Marte
Blairstown,NJ
Summary
Driven Sales Professional with over 23 years of experience in the Beverage and Alcohol Industry. Strong Leadership, team development, motivation and presentation skills. Highly organized with a proven track record in managing complex sales, sales programs and portfolio of initiatives, through excellent influence skills and strong business acumen.
Overview
23
23
years of professional experience
Work History
Senior National Account Manager
Manhattan Beer Distributors
2009.04 - Current
- Manage, Support and Lead business relationships with National Chain Retailers and Corporate Headquarter decision makers for Beer and Alcohol Sales in New York.
- Provide direction to General Sales Directors and Field execution teams regarding distribution and growth opportunities.
- Collaborate with Sales, Marketing and Operations teams on beer programming, POS programs, new distribution opportunities and inventory availability.
- Build relationships with Key Brand partners, in effective and creative program and Market development.
- Develop Sales strategy and deliver effective sales presentations, highlighting Consumer buying trends and innovation, utilizing Data Analysis tools.
- Direct marketing projects through conceptual planning, schedule management, final implementation and program analysis.
- Continually establish key procedures for internal and external teams preparing model documentation and presentations.
- Plan and direct training activities including presenting Chain programming during routine Sales meetings. as well as working alongside and training Field execution teams in servicing Key Chain accounts.
On Premise Sales Supervisor
Manhattan Beer Distributors
2008.02 - 2009.03
- Managed team of 5 On Premise Sales Representatives in servicing of over 300 Bars and Restaurants in New York City.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Assessed Sales reports to identify and enhance sales performance, supported inventory oversight and capitalized on emerging trends.
- Trained and developed team members to assist with closing sales, cross-selling and upselling of products and services.
- Exceeded Sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Effectively coached team members to reach weekly and monthly sales goals.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
Sales Representative - NYC Midtown
Manhattan Beer Distributors
2006.09 - 2008.01
- Executed and consistently exceeded Sales goals and objectives for Volume Sales and distribution.
- Acted as Key District contact on route level with all Supplier personnel to execute Sales and Marketing plans in assigned route.
- Developed and maintained daily preplanned activities for proper call frequency of accounts to ensure customer satisfaction, leading to maximum sales and distribution of assigned brands.
- Ensured optimal and maximum utilization of promotional programs and company resources in On/Off Premise NYC Trade channels on timely basis.
- Prepared and submitted volume and distribution goal reports and results to management as needed.
- Ensured placement and maximum utilization of generic and thematic POS in all On/Off Premise trade channels.
- Initiated and executed cooler/shelf resets to maximize sales as needed and maintained space to ensure compliance and consistency with all programming.
Credit Collections Supervisor
Manhattan Beer Distributors
2000.02 - 2006.08
- Supervised eight Credit Department Analysts in managing Accounts Receivable to reduce bad debt and outstanding balances.
- Scheduled and trained staff, evaluated performance and conducted Annual Employee appraisal reviews with staff.
- Created First Standard Operating Procedure Manual, implementing Department procedure while establishing an environment for staff development and growth.
- Offered insight to Upper Management regarding Credit decisions.
- Reviewed customer files on regular basis to ensure. Receivables were in sound condition
- Worked in tandem with sales team and customers to negotiate payments and verify account reconciliations.
Credit Analyst
Manhattan Beer Distributors
1999.04 - 2000.01
- Conducted financial review of customer lines of credit by assessing company financials and initiating credit application reviews.
- Complied with internal controls and Government regulations.
- Reviewed customer files on regular basis to ensure receivables were in sound condition and achieved turnover of +$1 million.
- Provided Customer service and direct contact with retail customers, for purpose of collecting outstanding balances and reducing bad debt.
- Created Credit Adjustments to remove Retailers bad debt by erroneous transactions, delivery issues and mathematical errors.
- Successfully performed and excelled in all areas of responsibility; Promoted to Department Supervisor in less than one year of position.
Education
Master of Science - Sales Strategy
William Paterson University
Wayne, NJ05.2023
Bachelor of Science - Accounting
Lehman College - City University of New York
Bronx, NY06.2008
Skills
- Leadership and Sales Team development
- Sales / Account Management and Planning
- Cross-departmental alignment and collaboration with Sales and Operations Teams
- Advanced MS Office Suite
- CPG Tracking Analysis
- Market Trends Analysis utilizing IRI/Nielsen Data Compilation and Reports
- Strong analytic and presentation skills
- Effective and persuasive communicator
- Tactical planning
- Brand Development
- Product Promotion
- Client Relationship Management and Retention
Accomplishments
- Achieved +$110 Million dollars in Sales Revenue YTD thru 2022
- Bump Williams Training and Development Program
- MillerCoors Training Academy
- Certified Beer Server (Cicerone) Certificate, 2015
- Sales Representative of the Year 2007-2008
Timeline
Senior National Account Manager
Manhattan Beer Distributors
2009.04 - Current
On Premise Sales Supervisor
Manhattan Beer Distributors
2008.02 - 2009.03
Sales Representative - NYC Midtown
Manhattan Beer Distributors
2006.09 - 2008.01
Credit Collections Supervisor
Manhattan Beer Distributors
2000.02 - 2006.08
Credit Analyst
Manhattan Beer Distributors
1999.04 - 2000.01
Master of Science - Sales Strategy
William Paterson University
Bachelor of Science - Accounting
Lehman College - City University of New York
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