Desiray Baney

• Develop and implement digital marketing strategies to enhance online presence and audience engagement.
• Manage and create engaging, personalized content across digital channels, including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Analyze social media performance and user behavior to optimize content strategies and improve the user experience.
• Collaborate with cross-functional teams to align marketing initiatives with university goals and provide guidance on digital marketing best practices, techniques and tools such as Sprout Social, Canva, CapCut and more.

• Collaborated with a nonprofit organization and local Downtown Pittsburgh businesses to plan, market and execute events, including Highmark Light Up Night and Picklesburgh.
• Developed and promoted event content across social media platforms (Instagram, Facebook, LinkedIn, and TikTok), newsletters, blogs and online event calendars to increase awareness and engagement.
• Analyzed digital content performance and audience engagement to inform future marketing strategies and initiatives.
• Utilized digital marketing and content management tools, including Microsoft Office, Mailchimp, WordPress, Squarespace, Buffer and Canva.

• Communicated with and educated prospective students about academic programs, campus resources and opportunities at Duquesne University.
• Engaged and encouraged prospective students to pursue higher education at Duquesne University through personalized communication and outreach.
• Promoted the university and its programs through social media platforms to increase awareness and engagement.

• Collaborated with a nonprofit organization to develop and market social media content for businesses throughout Pittsburgh.
• Conducted client meetings, performed research and prepared questions to identify each company’s goals, needs and desired brand image.
• Managed and updated social media content across multiple platforms.

• Guided customers on sales floor and in fitting room to enhance shopping experience.
• Processed merchandise shipment and arranged displays to maximize visibility and appeal.
• Sorted and arranged clothes and accessories to maintain an organized and inviting sales environment.

• Promoted Sally's beauty products and promotions to enhance customer awareness.
• Processed transactions and assisted customers on the sales floor to improve shopping experience.
• Restocked shelves upon receipt of shipments.

Dean's List

• Public Relations in Strategic Media
• Public Relations Strategies and Case Studies
• Public Relations Campaigns
• Social Media and Digital Marketing
• Marketing and Business Development
• Media Research Methods
• Multiplatform Newsroom
• New Media Production
• Graphic Design Processes
• Event Planning