Desiree Cash
Newnan,GA
Summary
Accomplished Senior Account Executive with 18 years in Multifamily. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
19
19
years of professional experience
Work History
Senior Account Executive
Yardi Systems
01.2021 - Current
- Manage a high-volume sales pipeline, using CRM tools, strategic outreach, and disciplined follow-up to advance opportunities from prospecting through close.
- Conduct tailored product demonstrations and consultative conversations to understand client workflows, identify needs, and align solutions with operational and business goals.
- Negotiate contract terms with key decision-makers to advance opportunities and minimize delays in the sales cycle.
- Advise multifamily marketing leaders on digital marketing solutions aligned with property and portfolio goals, including website, search, and marketing services.
- Manage and grow multi-year client relationships by identifying expansion opportunities and recommending solutions based on evolving business needs.
- Collaborate with internal teams to ensure timely delivery of products and services while maintaining a responsive and positive client experience.
- Conduct account reviews with existing customers to evaluate current services, identify opportunities, and support continued account growth.
- Support the training and development of new colleagues by sharing product knowledge, sales processes, and industry expertise.
Sales Assistant
CWS Corporate Housing
11.2019 - 01.2021
- Organized and prioritized tasks to ensure timely and efficient completion of assignments
- Managed organization's social media presence to enhance brand visibility and engagement
- Accurately manage projects from start to finish
- Coordinated presentations and managed lead information using sales expertise to support sales team across the US.
- Coordinated activity and sales processing for national sales team within Salesforce.
Outside Sales Administrator
Gables Corporate Accommodations
09.2015 - 11.2019
- Established and implemented Salesforce procedures for the outside sales team, improving consistency in CRM activity tracking, forecasting, account management, and follow-up.
- Developed and executed targeted email campaigns through Salesforce to strengthen client outreach and support sales efforts.
- Created customized sales reports and analyzed account information to identify client needs, pain points, and opportunities for strategic recommendations.
- Managed sales proposals, contracts, projects, furnished inventory, ILS listings, and guest documentation with a high level of accuracy and attention to detail.
- Applied a consultative sales approach when working with C-level prospects and partnered with training and development teams to share industry knowledge across markets.
- Selected for the Gables Leader Program in 2018 and presented a proposed change to the company's nepotism policy that was approved in 2019.
Property Manager
Lakes at Lionsgate
08.2011 - 10.2014
- Managed a 12-person onsite team with minimal turnover while driving strong leasing performance and resident satisfaction.
- Led the property to earn the Star Award, with two leasing consultants ranking among the top three in the region in 2014 under my supervision.
- Oversaw the appearance, maintenance, and day-to-day operations of an 86-acre multifamily property, including vendor relationships, repairs, and maintenance projects.
- Managed property ILS listings and client correspondence while implementing leasing and marketing strategies to support occupancy and retention.
- Controlled operating expenses and increased property income while developing a Google Docs-based document tracking system to improve organization and operational efficiency in the absence of a CRM.
Administrative Assistant
Gables Corporate Accommodations
04.2010 - 04.2011
- Drove e-signature process initiation and implementation.
- Managed four profit centers by maintaining strict organization and high attention to detail.
- Completed end-to-end processing of contracts, leases, and applications for company operations.
- Provided training and ongoing support to team members during new lease process.
- Maintained positive attitude while demonstrating adaptability through continuous new implementations.
Leasing Professional
Gables Residential
04.2008 - 04.2010
- followed proven company sales methodologies and consistently achieved top-shop results, earning Circle of Excellence Award limited to 10 associates nationwide for consistent top production.
- Sustained composed, professional conduct throughout high-stress situations.
- Cultivated professional work relationships with residents through superior customer service.
- Conducted apartment tours and converted prospects through consultative leasing conversations.
Skills
- Client management
- Team coordination
- Client relationship management
- Account growth
- Problem resolution
- Team collaboration
- Organizational skills
- Active listening
Timeline
Senior Account Executive
Yardi Systems
01.2021 - Current
Sales Assistant
CWS Corporate Housing
11.2019 - 01.2021
Outside Sales Administrator
Gables Corporate Accommodations
09.2015 - 11.2019
Property Manager
Lakes at Lionsgate
08.2011 - 10.2014
Administrative Assistant
Gables Corporate Accommodations
04.2010 - 04.2011
Leasing Professional
Gables Residential
04.2008 - 04.2010