Summary
Overview
Work History
Skills
Timeline
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Deva Williamson

Grapevine,TX

Summary

Relationship-driven and naturally curious, I bring a wide range of experience in event coordination, branding, community engagement, and behind-the-scenes operational support. I thrive in fast-paced environments where I can stay on my feet, solve problems, and keep processes moving smoothly. I love connecting with people, drawing out their strengths, and creating meaningful, well-organized experiences that feel personal rather than transactional. My creativity shows up in many forms—from building Squarespace websites and crafting marketing collateral to coordinating sponsors, interviews, and community events. I’m adaptable, detail-oriented, and comfortable with a wide variety of tools, including CRM, POS, workforce systems, Microsoft Office, Adobe, and social media schedulers. Above all, I value communication, collaboration, and the chance to make work feel purposeful for everyone involved.

Overview

2026
2026
years of professional experience

Work History

General Manager

HOTWORX
2024 - Current
  • Established work culture of accountability to drive operational excellence and lead initiatives to improve team morale.
  • Trained sales staff build value in product to meet monthly sales goals
  • Coordinated monthly community and B2B events to generate leads
  • Demonstrated proficiency in proactive outbound calling for prospecting.
  • Repaired all equipment in the event of failure and always ensured safety of the studio.

L2 Trainer, Facilities Manager

CrossFit
2021 - 2024
  • Ensure the safety of 8-100 Clients daily
  • Create custom solutions for individual clients
  • Maintain equipment safety and facilities inventory
  • Organize and plan special events
  • Market programs to members and non-members.
  • Coach clients through nutrition and personal development

• Scheduling and coach coverage for 6 coaches

Assistant Store Manager

AT&T
2021 - 2024
  • Assisted in all aspects of retail store management to achieve all financial, operational, and customer satisfaction goals
  • Lead, coached and directed a team of 8-14 Retail Sales Consultants to meet or exceed all goals in the sale of wireless, internet and television services while providing a high-level of customer service and outstanding buying experience.
  • Collaborated with the Store Manager to ensure employees are trained and customers receive the highest level of service.
  • Oversaw all aspects of store operational duties including inventory, merchandising, stocking, and maintenance.
  • Handled confidential and personal information and records in a sensitive and timely manner.
  • Reviewed and initiated operational compliance of back-office processes, procedures, reports, documentation and policies.

Sales & Project Manager

Big Laugh Kitchen
2015 - 2023
  • Created curriculum, taught in person and online baking classes to 6-
    200 ctuidante at a timo
  • Drew up client contracts.
  • Established marketing collateral to progress leads and convert customers
  • Networked within the community
  • Maintained budget and PAL on a monthly and quarterly basis.
  • Performed live, televised cooking demonstrations.
  • Curated teams of seasoned and upcoming chefs to collaborate for editorial, televised and competitive purposes.

Skills

    Technical Skills: Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams), Adobe Photoshop, Canva, Squarespace, SEO
    Marketing & Media: Social Media Scheduling (Hootsuite, Meta, Buffer, Later), Branding & Web Design
    Operations & Systems: POS Systems (Aloha, Opus, Acumatica, Square, PayPal), CRM (Salesforce), Workforce Management (Workforce, UGK)
    Communication: Public Speaking, Toastmasters (12 years)

Timeline

General Manager

HOTWORX
2024 - Current

L2 Trainer, Facilities Manager

CrossFit
2021 - 2024

Assistant Store Manager

AT&T
2021 - 2024

Sales & Project Manager

Big Laugh Kitchen
2015 - 2023
Deva Williamson