Devika Satija
Hackensack,NJ
Summary
Resourceful Market Research Analyst offering 4+ year background studying market conditions, consumer preferences and statistical data to examine potential sales of Fast moving consumer goods. Detail-oriented and creative professional familiar with CRM programs and various data collection methods.
Overview
4
4
years of professional experience
Work History
Market Research Analyst
Global Inventory Solutions
09.2019 - 02.2024
- Data Analysis and Visualization: Efficiently managed data analysis to derive monthly, quarterly, and annual trends for sales, profitability, and emerging trends
- Utilized Microsoft Power BI to present interactive visuals of collected data for effective data visualization.
- Market Research and Positioning: Strategized and executed marketing research for North American markets, evaluating competitive market positions and identifying changing trends
- Developed specific solutions for optimal competitive marketplace positioning.
- Customer Analysis and Relationship Management: Presented comprehensive analyses to identify significant patterns within clients' customer bases
- Renewed and strengthened relations with existing customer base, resulting in over $2M increase in annual sales with an average net profit of 10%.
- Sales Management and Achievement: Successfully achieved monthly sales targets by managing a diverse client portfolio, contributing over 20% to overall profitability
- Utilized strong negotiation skills and deal closing experience to drive successful outcomes in procurement and sales processes, particularly in the FMCG industry.
- Strategic Procurement and Market Research: Conducted market and competitive research to identify emerging trends and customer needs within the health & beauty industry
- Utilized Statista for research on emerging brands and products, presenting findings to explore potential supply sources for integration into the portfolio
- Proficient in strategic sourcing from diverse international markets to ensure optimal quality and cost-effectiveness in global procurement management.
- Building Client Relationship: Independently oversaw a diverse portfolio of wholesale and retail accounts, fostering enhanced profitability and sustainable growth while cultivating customer relationships.
Education
MBA -
New England College
Henniker, NH05.2022
Masters of Science in International Marketing -
Hult International Business School
Cambridge, MA03.2019
Masters of Science in International Business -
Hult International Business School
San Francisco, CA08.2018
Bachelors of Commerce -
Delhi University
New Delhi, New Delhi05.2017
Skills
Customer service, Communication skills, Time management, Leadership, Data analysis, Customer retention, Business to Business Sales, Competitive Analysis, Proficient in Research, Account Management, Lead Generation, Negotiation Skills, Strong Work Ethic, Email Marketing, Microsoft excel, Microsoft word, CRM Software, Tableau, Google Analytics, Powerpoint, Pricing Analysis
Timeline
Market Research Analyst
Global Inventory Solutions
09.2019 - 02.2024
MBA -
New England College
Masters of Science in International Marketing -
Hult International Business School
Masters of Science in International Business -
Hult International Business School
Bachelors of Commerce -
Delhi University
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